Is there a way to measure the ROI of attending industry conferences like Cannes Lions, Web Summit, SXSW, or SaaStock?
The ROI depends on your goals. If it’s sales, you can measure it by deals closed. But what about inspiration? How do you quantify that? 💡
From my experience, the true value of a conference isn’t just in the talks... it’s in the conversations that follow with your teammates over a beer. 🍻 The inspiring keynotes are only the baseline.
Usually, my peers catch perspectives from the talks that I totally miss. That radically increases your ROI — because it’s tailored to your company, your challenges, and opportunities.
That’s why I’m so grateful to be heading to SaaStock with the leadership team from Kontentino - Hana, Ramiro, Vladimír, Michal and Pavol Perdík from BRACKETS by TRIAD 🙌
With that said, here are a few things I’ve learned the hard way (because I’ve been guilty of them myself) when attending conferences to maximize ROI:
💡 Be fully present.
If you’re half-attending and half-working, you’re missing the point.
🤝 Don’t just listen to the talks.
Engage with other participants. It took me a while to feel comfortable networking, but it exponentially increased the value I got.
⏳ Don’t overload your schedule.
Make sure you have time to breathe, reflect, and engage with what you’ve learned instead of running from session to session.
🌍 Avoid focusing only on your niche.
Explore talks outside your industry; you’d be surprised how cross-industry insights can spark innovation.
Looking forward to the experience and sharing this journey with the team! Who will I see at SaaStock? 👀
#SaaStock2024 #SeeYouAtSaaStock #TeamLearning #Conferences #Inspiration
