52 Degrees North

52 Degrees North

Engineering Services

NEWBURY, Berkshire 317 followers

Helping businesses succeed in innovation and product research & development

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About us

Developing physical products that stand out from the mass of commodity items that surround us is difficult. Creating and developing innovative ideas takes both time and inspiration yet there are paths that have been proven to be successful time after time. Once the idea is formed then there are many pitfalls through the development process that need to be avoided to get to manufacture. Cost, quality, performance, industrial design and the right manufacturing partners can all present issues if not considered during development. To maintain the direction and speed teams need to be structured to ensure that all the right skills are available, whether internal or outsourced, and the team must be able to communicate effectively. Sam Bernard has navigated these paths many times over a 25 year career as Global Product Development Director at Dyson where he latterly was responsible for the haircare portfolio; and as CTO at Pure Electric setting up the engineering team and delivering innovative e-scooters to market. He has setup 52 Degrees North in order to provide advice and these services to companies wishing to make products that they can be proud of. Startups needing to plan and manage their first physical product development within time, spec and cost, including making the most of innovate UK grants and business plan creation. Scaleups needing to embed in trusted engineering and design practices or to bring strategy into their future product portfolio. Including: team structure and capabilities, development process and milestones, and manufacturing routes. Established companies who need to nurture a culture of innovation to allow them to stand out from the commodity products everyone else is producing. Or companies with senior level roles leading research, engineering or product development, including interim positions.

Industry
Engineering Services
Company size
2-10 employees
Headquarters
NEWBURY, Berkshire
Type
Privately Held
Founded
2023
Specialties
Innovation, Product Design, Product Development, Engineering, Product Research, and micro mobility

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  • 52 Degrees North reposted this

    View profile for Sam Bernard, graphic
    Sam Bernard

    Founder 52 Degrees North advising on Product Innovation & Development l Director of Engineering EAV Cargo I ex-Dyson l ex-Pure Electric I

    Supersmith are creating a better mobility scooter. Designed to adapt to give vastly improved stability it allows a higher seating position so users are at the same eye level as people walking with them. Feeling safe and included. The product is in development but the website has just launched, follow them here: https://supersmith.co/ I’m proud to be supporting the engineering development through my consultancy 52 Degrees North

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  • View organization page for 52 Degrees North, graphic
    52 Degrees North

    317 followers

    52 Degrees North is proud to be advising Fish Friendly Hydropower on the product development strategy and the engineering design of their floating hydro electric turbine. The UK and the rest of the world are pushing for Net Zero but we are all slow to move away from fossil fuels. Renewable sources, especially wind and hydroelectric, require massive infrastructure slowing the takeup. The Fish Friendly Hydro turbine is specifically designed not to restrict or divert the flow of the river, it floats and therefore does not need to be secured to the river bed. Therefore it can be installed and connected to a home in a few hours without lengthy authorisation. It can also be installed in a waterfall location, shown in the video. Depending on the flowrate the turbine is capable of producing 600W, constantly, even when the sun goes down, and connects to the home with the same invertor used to connect solar panels. This proof of concept has received support from University of the West of England, MTC - Manufacturing and Technology Centre and Ofwat, and we are just about to start an Innovate UK grant (Net Zero) on the manufacturing strategy for the turbine shell and fins. The first commercially available product will soon be available. So if you are interested in the technology or if you think that this might be suitable for your UK home, follow them at The Fish Friendly Hydropower Company. If you need some senior product development advice or innovation strategy then Sam Bernard has 25 years experience at Dyson (Global Product Development Director) Pure Electric (CTO) and recently consulting with KOKO Networks and HMC HIVE - Hero Motors Company. Please do get in touch.

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