Ad Net Zero

🤸 It’s Friday! Catch up on all the latest from Ad Net Zero...  🌏 To kick things off, Sebastian Munden Munden, Chair of Ad Net Zero, was a guest editor at The Grocer this week and also did a brilliant interview for them on sustainability’s ‘competitive advantage’. Check it out here: https://lnkd.in/egP3JX7s 🌱 Advertising Week New York took centre stage this week, Ad Net Zero US co-hosted a day of programming on Monday at the #AWNY ScaleUp Lounge, focusing on the state of sustainability in the ad industry. John Osborn, US Director, highlighted the progress made on the Ad Net Zero Five Action Plan, especially with introducing the new #GlobalMediaSustainabilityFramework. This was a fantastic week featuring key insights from industry experts!  Find out more from the week here: https://lnkd.in/e9ztb2j9   💫 Ad Net Zero hosted a Showcase session with Channel 4 Planner, Thomas Schofield, and Head of Marketing, Nic Moran, who shared findings from their ‘Carbon Skidmarks’ campaign. Exploring how and why they made it along with key learnings other brands can take away when it comes to talking about the climate. Thank you for such a great session and to all our supporters who joined!   💚 A big thank you to Planet Mark for hosting a brilliant session on "Sustainability in Advertising: The Industry’s Path to Net Zero," With insights and practical guidance from Elle Chartres, ANZ UK Director and Planet Mark representative James Shorey on how to drive more sustainable behaviours within the advertising sector. 💡 Next week there will be more important discussions at Sustainable Brands, Join Ad Net Zero US for Monday’s workshop with Rachel Schnorr, Martin Bryan from IPG Mediabrands, and Bill Wescott, and again Rachel Schnorr on Thursday morning at the mainstage session calling brands to action! https://lnkd.in/eQA2iUdN

🌏 For this week's ‘Better Future Showcase’ we would like to share ‘The World's Ugliest Lawn’ campaign where Gotland and Stockholm agency, Differ, challenged the world and the norm of green lawns. The ‘World’s Ugliest Lawn’ encouraged the people to think about saving water by sharing images of their ugly dry lawns.  💧 This campaign set out to tackle the problem of vast amounts of water being used every day to water lawns for aesthetics. As the world becomes warmer, water scarcity has become a growing problem. To address this, the campaign celebrated not watering lawns for aesthetic reasons in order to protect the availability of groundwater.      People from across the world entered the competition by simply sharing a picture of their ugly dry lawns on Instagram with the hashtag. #worldsugliestlawn or by emailing the picture to Gotland. In the end, a winner was selected and awarded a prize  🏜️ This was a brilliant campaign that revoked that idea of keeping your lawn green and tidy and instead shed light on the power of simply doing nothing at all, in this instance, to do your bit for the environment! Find out more here: Region Gotland: https://lnkd.in/eDWaad9a   Credits  Client: Region Gotland  Client Team: Mimmi Gibson  Creative Agency: Differ Agency Stockholm  Production: Colony  Post Production: Colony Post   Awards: Shortlisted in the PR category of Cannes Lions. Silver in Spinn, Second round in One Show Green Pencil and a European shortlist in the ANDY Awards. #Sustainablecampaigns #waterconservation #CannesCannesCannes Lions International Festival of Creativity #ANDYAwards

🌏 Happy Friday! Catch up on all the latest from Ad Net Zero... 🎉 Join Ad Net Zero US at Advertising Week New York on Monday, October 7th, for a Morning of Sustainability! Find out more here: https://lnkd.in/eYhYRuGV 👏 We are excited to share that Elle Chartres, Director of Ad Net Zero, has won the Communications or Marketing Professional of the Year-In-House at the Women in Green Business Awards! Find out more here: https://lnkd.in/eqDdCPwC ✨ Campaign UK hosted their first Campaign UK Live event, bringing together speakers from across the industry! The event featured insights from Sebastian Munden, Chair of Ad Net Zero, on ‘The Business of Creativity’ exploring topics such as trust, sustainability, inclusion and AI.  🌱 We are thrilled to see 3 of our supporters, Pearl & Dean, giffgaff | Certified B Corp and MG OMD working together on a new initiative to encourage positive behaviour change, keep up the hard work! Find out more here: https://lnkd.in/etZXNYU8 🌿 A massive welcome to our new UK supporters Ebiquity plc and UNLIMITED, along with our new US supporters Revolt and The Guardian US, it is great to have you all on board with us pushing towards sustainability!   💫 Shifts towards sustainability: UK's Last Coal Power Station Closes, Marking Historic Shift (edie.net)  Marketers are stepping up to the climate challenge - but there is more to do (marketingweek.com) #GreenbusinessAwards #AdvertisingWeekNewYork

📢 We are excited to announce that the shortlist for the Campaign Ad Net Zero Awards 2024 have been revealed! The awards celebrate work driving the ad industry toward a more sustainable future. 🌏 This year's award have even greater international representation, with 40% of entries coming from outside the UK, up from 33% last year. 🤓 Take a look at the shortlists here: https://lnkd.in/gQyEvqAy #CampaignAdNetZeroAwards #SustainableAdvertising #Shortlists

🕺 Happy Friday! Here is all the latest from Ad Net Zero... 🌏 To kick things off, Ad Net Zero US was at Climate Week New York, a powerful event which brought together supporters and friends to discuss the next steps to accelerate progress in sustainability. At the event for “Building Our Sustainable Tomorrow” John Osborn, Managing Director at Ad Net Zero US, presented an intervention on reducing the carbon impact of advertising operations. He discussed the importance of having a clear strategy, setting industry standards, and fostering partnerships built on transparency to achieve sustainability goals.      🤓 We are excited to announce that the highly anticipated shortlist for the Campaign Ad Net Zero Awards 2024 has been revealed! Take a look at the shortlists here: https://lnkd.in/dhsYpSPj    ♻ We had a jam-packed week for events, Rosi Croom, ANZ's Global Comms Lead, presented our Action 5 and discussed current trends in behaviour change in the Italian advertising industry, courtesy of DDB Group Italy, UNA, and Ad Net Zero Europe.      🌱 Matt Bourn spoke at the SOZ - Slovenska oglaševalska zbornica Academy about the impact of advertising on climate change and the important shift the industry needs to make to measure success in corporate sustainability. Read more here: https://lnkd.in/eJZ67cWQ    💚 STV PQ hosted an in-person Growth Academy event, ‘Simplifying Sustainability.’  Sebastian Munden, Ad Net Zero Chair, spoke about how businesses can adopt sustainable practices, including green advertising, smart meters and eco-friendly branded products. Find out more here: https://lnkd.in/e-grG9MT 🌿 MG OMD and giffgaff | Certified B Corp Gaff held an inspiring event on Wednesday for their Responsible Marketing Manifesto. Great work!    🎉Finally, we have reached 3000 followers on LinkedIn and want to say a massive thank you to all of our supporters on the Ad Net Zero journey, let's keep up the hard work! #CampaignAdNetZeroAwards #ClimateweekNewYork

💚 Happy Friday! Lots of tools, resources and learnings coming out of this week... 📢 We are delighted to share the IPA (Institute of Practitioners in Advertising)’s Sustainability Toolkit Launch – the IPA's new blueprint for sustainable action within our industry.  Agents of Change provides practical advice and best practice from industry specialists, a toolkit for agencies looking to kick start or accelerate their journey on the road to sustainable business and a wealth of other resources and case studies: https://lnkd.in/gKKMW6CV      🌏 It’s been a busy week for Ad Net Zero, thank you to the @Neverland team, @tom Trevelyan, Anna Jackson, and Sadie Quinn for having us in their lovely Shoreditch office, presenting Ad Net Zero’s mission to a variety of teams. The presentation was followed by a great discussion around both client expectations in the sustainability space and how our creative work can represent sustainable behaviours.  🌱 A big thank you to Sky Creatives, for giving us the space to present our Townhall, presented by @Elle Chartres UK Director. We also delivered to them an Ad Net Zero X We Are AdGreen Training Session alongside Sophie Broadbent. This session had a great turnout and for any of our supporters interested in training please reach out for more info! Next week... 🤓 A reminder that next week Ad Net Zero US will be at Climate Week New York! We’re excited to engage in key discussions about the next steps in sustainability. Find out more here and reach out to the team if you’d like to meet throughout the event: https://lnkd.in/eMj3QCk6   🏅 And finally, the brilliant entries from the Campaign UK Ad Net Zero Awards have been judged this week, by the panel of expert judges! We are excited to announce that the shortlists will be revealed next Monday, the 23rd. #campaignadnetzero #adnetzero #climateaction #agentsofchange #theipa #ipa #advertising

🚀 Better Future Showcase 🌍  We are excited to share the work of Transport for London (TfL), which has taken huge steps to reduce carbon emissions, in line with its goal to decarbonise its operations by 2030.  TfL is leading the way by converting all lighting across its network of bus shelters, tube stations, and advertising panels to energy-efficient LED lights. These lights consume up to 60% less energy and are 10% brighter than traditional lighting! 💡 As part of this journey, TfL has selected Global and JCDecaux to manage their advertising estates—Global will oversee the rail estate, while JCDecaux will manage bus shelter advertising. As part of the tender, TfL has asked bidders to consider the environmental impact of advertising reinforcing TfL's commitment to a sustainable future. Find out more: https://lnkd.in/eJHagNY9 More than 50% of TfL's bus shelters have already been converted, reducing energy consumption by 57%. Once fully implemented, this initiative will cut carbon emissions by over 1,000 tonnes of CO2e annually! 🌱🌿  Read more here: https://lnkd.in/egrEZcw5 #SustainableAdvertising #TfL #BetterFutureShowcase #Decarbonisation 

  📣 Data Alert! Pop online tomorrow morning to attend the ‘UK Net Zero Business Census Report – Key Findings & Recommendations’ webinar tomorrow, Wednesday 18th September 12:00-13:00 BST.   Planet Mark and the UK Business Climate Hub will be diving into the full findings of the cross-industry report- which Ad Net Zero and the Advertising Association have partnered and supported on since its inception. The speakers will be shedding light on the commitments, challenges and opportunities faced by organisations of all sizes and industries, each at various stages of their net zero journey. With a total sample of 2,005 organisations, the findings reveal that while significant strides have been made- including “73% of respondents reporting that net zero is a strategic priority in the next 12 months”, substantial challenges persist, particularly for Small and Medium Enterprises (SMEs). Hear directly from the teams working on this research about suggestions for addressing and overcoming these barriers, and actionable tips for reaching those net zero goals. Register for the webinar here: https://lnkd.in/ePVSmrKB In case you can’t make it to this one, take a look at this free library of government-backed resources and guidance on net zero at UK Business Climate Hub. #netzero #ukclimateaction #climateaction #planetmark #ukbusinessclimatehub

🎉 It’s Friday! Here’s all the latest from Ad Net Zero...    📝 We’re delighted to announce that the UK Net Business Census report is now live! This initiative, led by the UK Business Climate Hub in partnership with Planet Mark, provides valuable insights into how UK organisations are progressing towards their net zero targets. Download the report here: https://lnkd.in/efiDJsnh 🌍 With just two weeks to go until Ad Net Zero will be at Climate Week New York, taking place September 22nd-26th, we’re excited to engage in key discussions about the next steps in sustainability. Find out more here and reach out to the team if you’d like to meet throughout the event: https://lnkd.in/et9VDbsv 🌱 This was a busy week for ANZ events - to kick things off Elle Chartres, UK Director, presented a Townhall to Multilocal to speak about the industry's path to Net Zero. ♻ Continuing the ANZ journey, Elle Chartres, Mary O'Sullivan, Project Director Europe & Ireland and Valentina Méndez Rizo, Project Coordinator of Ad Net Zero Europe Hub, presented to Omnicom at the Green Turn Event 2024. Thank you to all our supporters for allowing us to share Ad Net Zero’s mission to decarbonise the production, distribution and publication of advertising!  💚 A brilliant event that we attended was the BBC Climate Briefing, hosted by the BBC's Climate Editor, Justin Rowlatt. The panel discussed ‘The Peoples’ Climate Vote 2024’, you can find out more here:  https://lnkd.in/eJvnEed  ✨ And finally, a very special welcome to our newest supporters this month from the US Chicory, Analog Events, Legacy Youth Leadership, and Blockboard, and the latest UK supporter VCCP Media, we look forward to having you all on board within the Ad Net Zero community! #ClimateWeekNYC #AdNetZero #Sustainability #ClimateAction

📢 The 2024 UK Net Zero Business Census report has been released today, by UK Business Climate Hub in collaboration with Planet Mark, sharing the UK's progress towards achieving net zero. The survey which included 2,005 UK organisations, benchmarks the industry progress to net zero and identifies major hurdles such as cost, finance, and expertise, especially by SMEs. The UK Net Zero Business Census provides key insights, challenges, and recommendations for decarbonising the UK economy. Key findings show: 🌏 Net zero is a strategic priority for many businesses, 65% of respondents are targeting net zero by 2050, while 48% are setting targets within the next decade. 📝 Businesses face pressure with an increased customer demand for carbon data, 46% of organisations have been asked by customers, including 37% of SMEs. Download the full report here: https://lnkd.in/eqJux423 For a deeper dive into the findings, don’t miss the upcoming webinar on 18th September, where experts will explore the key insights and strategies from the report: https://lnkd.in/ePVSmrKB