Advertising Association

Did you know that being more sustainable has the power to engage new customers and attract the best talent? 📈🌎 One year on from the release of ‘Sustainable Advertising’, co-authors Matt Bourn and Sebastian Munden share 10 stats on the business case for sustainable advertising in an op-ed for Media Leader. You can read the full article here 👉: https://lnkd.in/euMUTRQH Adwanted UK Kogan Page Publishing Ad Net Zero

In this week’s #AdMatters...    We are marking the launch of the fourth year of the Campaign UK Ad Net Zero Awards! 🌎 Each year, the awards gather inspiring examples of how our industry’s Ad Net Zero action plan is being implemented, with the aim of showcasing more sustainable campaigns and better business outcomes. The awards recognise innovation from advertisers, agencies, media owners and production companies – from the UK and across the world. To find out more about submitting your entries before the early bird deadline of 29 May, click here: https://lnkd.in/eYWsPHgU  🏆 Talking of awards, this week we’ve also announced the results of our UK Young Lions Competition, where twelve lucky winners will be heading to Cannes in June to compete against their global peers.  You can see the fantastic work which caught the judges’ eyes here: https://lnkd.in/dVn98Amf  Our Ad in the A this week is Media Smart UK and TikTok’s ‘Teens, Social Media & You’ campaign.    Read our full newsletter here 👉: https://lnkd.in/ei7tUNGE  

The Campaign UK Ad Net Zero Awards are back for 2025! The awards aim to celebrate the industry’s very best examples of work in support of sustainable behaviours and better business outcomes. Anyone from our industry can get involved - whether you are an advertiser, agency, media owner, or production company. Submit your early bird entries by 29 May. Find out more here: https://lnkd.in/eEf_CbzC   Google Ad Net Zero IPA (Institute of Practitioners in Advertising) ISBA We Are AdGreen

Considering attending LEAD North?   Don’t miss out!    We have published the full agenda for LEAD North, returning on Wednesday 14 May to HOME Theatre, Manchester. 🗒️   This year’s theme, Driving Growth and Value, will set the stage for the launch of Advertising Pays 2025 - a brand new report from Credos - Advertising's think tank, packed with fresh research and insights into advertising’s vital role in the UK economy. 📊   Find out what’s on offer here: https://lnkd.in/eB8AQcAS    ⏰ Tickets are limited and selling fast, so secure yours now! And a huge thanks to our sponsors Ozone | The premium audience platform and Digital Cinema Media.

Have you seen Media Smart UK's latest educational campaign with TikTok for Business out and about? ‘Teens, Social Media & You’ launched this month to support parents and young people with having conversations about their online environment. To help spread the word, the campaign is now live at the Outernet London 🌍 Thank you to dentsu for the opportunity! Head to Media Smart UK's site to find out more and download their key educational resources: https://lnkd.in/ecdPUG8V TikTok

Join Dan Wilks, Director, Credos - Advertising's think tank, who will reveal the key findings from the latest edition of our Advertising Pays series, launching at LEAD North on 14 May. Tickets are selling fast – books yours here: https://lnkd.in/e2N5NpF7

“Advertising needs to make a powerful connection to the brand easy for the audience,” says Kantar's head of creative excellence, Lynne Deason. The latest winner of #TheWorks is live! 🎉 Find out how Pearl & Dean and adam&eveDDB's ‘Moving Day’ for Amazon uses emotion to engage cinema audiences, and to promote a consistent brand image and personality.  📦 Read the article below 👇

Natalie Bell, CEO of MG OMD, shares her thoughts on ‘Sustainable Advertising’, to mark the book’s first birthday this month! 🎂 'Sustainable Advertising' informs every stage of the advertising process with the expertise required to make advertising more sustainable. Find your copy of the book here: https://lnkd.in/etAEpDJs Kogan Page Publishing Ad Net Zero Ad Net Zero US Matt Bourn Sebastian Munden

A huge congratulations to the winners of the UK Young Lions Competition 2025! 🎉 You can find the full list of winners for Design, Digital, Film, Marketing, Media and Print here 👉: https://lnkd.in/dVn98Amf Well done also to the runners up who can be found here: https://lnkd.in/d28D7VRW It has been another amazing year showcasing the young talent and creativity our industry has to offer. 🎥 And a big thank you to all the judges who gave up their time to assess the winning work!

“The single biggest differential when it comes to trust is age.” Find out more about the inherent link between trust and age by reading Credos - Advertising's think tank’s latest findings here: https://lnkd.in/eetAt7bQ