Adludio

AI is changing the game in advertising, making it easier to create and optimize campaigns that truly resonate. By providing real-time, data-driven insights, AI helps brands refine their creative content on the fly, leading to more impactful ads and better results. At Adludio, we believe #AI enhances human creativity, allowing brands to connect with audiences in more meaningful ways while driving real business outcomes. Check what our CTO, Ian Liddicoat wrote in this article for the MarTech Series below! #aiadvertising #aimarketing

Unlock campaign success with #engagementmetrics: Traditional metrics like #CPM often miss the mark in gauging true #adeffectiveness. This article by Connor Wallace highlights the importance of focusing on engagement metrics like Cost Per Engagement (#CPE) to drive meaningful consumer interactions. Discover how AI-powered tools can optimize campaigns, boost ROI, and foster stronger audience connections. Move beyond impressions—focus on what really matters: genuine engagement. Read the full article here: https://lnkd.in/dNuTrPqm #aiadvertising #aimarketing #metrics

Check out the recent article by Sarah Aird-Mash, our Chief Marketing Officer, as she explores this delicate balance between individualism and community in her latest piece, "Community vs. Individualism: Should We Support Our Competition in a Competitive Job Market?". At Adludio, we understand the power of networks and shared success. How can fostering community impact your professional journey? Dive into the conversation and see how these principles can also enhance your digital marketing efforts. #community #networking #aimarketing #aiadvertising

The latest episode of #TheAWord is here 🎙️ In today's episode, David Scott Turner, founder and CEO of Qala joins us on the podcast. It focuses on #AI and #upskilling to help improve productivity and work quality. David emphasized the importance of AI in enhancing operational efficiency and reducing cognitive load for founders. He also highlighted the need for continuous learning and upskilling, using strategies like daily reading, workplace learning, and brown bag sessions. Listen to the full episode below! Spotify: https://lnkd.in/e78TBR45 Apple Podcasts: https://lnkd.in/ejyj9nKW #aipodcast #aimarketing #aiadvertising #adtech #podcast Hosted by Jamie B.

🎧 TOMORROW ON THE A WORD PODCAST 🎧 We’re excited to have David Scott Turner, CEO of Qala, on The A Word podcast! As a CEO and tech visionary, David knows a thing or two about staying ahead of the curve. This episode is all about Smart Resourcing and AI Upskilling—two game-changers in today’s business world. David shares how AI is reshaping the workforce, optimizing resources, and why staying updated is key to success. Don't miss out—make sure to tune in tomorrow! Catch up on our other episodes here: 🎙️Spotify: https://lnkd.in/eGUggrEz 🎙️Apple Podcasts: https://lnkd.in/efM8ivmz Hosted by Jamie B. #TheAWord #aipodcast #aimarketing #aiadvertising #adtech #podcast

Agencies today are tasked with managing complex, multi-channel campaigns where understanding which touchpoints lead to conversions is critical. The challenge lies in deciphering the vast amounts of data generated and translating it into actionable insights. Without accurate attribution, it’s difficult to know where to focus resources. This was the focus of our latest article explaining how AI is revolutionizing attribution by delivering precise, real-time insights that help agencies identify what’s working and what’s not. By using AI-driven attribution models, agencies can ensure their marketing strategies are both effective and efficient. Learn more about how AI could help your attribution by reading the article here: https://lnkd.in/gtcrQXJX #aiinmarketing #attribution #digitalcampaigns #agencysuccess

How has AI improved your day-to-day work? In our latest episode of The A Word that's exactly what Will Thacker, co-founder of 20(SOMETHING) spoke about. The full episode is available below as we discussed the potential of #AIinadvertising and branding, emphasizing the importance of maintaining human creativity and ethical standards while embracing #AI. Listen here: Spotify: https://lnkd.in/eGUggrEz Apple Podcasts: https://lnkd.in/efM8ivmz #daytodayai #aipodcast

This week we've been brushing up on the benefits of AI with our podcast and blog this week. In case you missed out on some of our exciting news, we've got you covered in our weekly recap! This weeks article we're talking attribution and how #AI is reshaping how agencies manage multi-channel campaigns! From real-time tracking to predictive insights, AI simplifies attribution, enabling smarter decisions and improved ROI. Check it out here: https://lnkd.in/gtcrQXJX The A Word podcast this week is also about AI and how agencies need to be out with the old and in with the new with our guest, Will Thacker, co-founder of 20(SOMETHING). As the advertising industry evolves to the times, integrating AI in advertising and branding brings new opportunities. Listen to the full episode below. Apple Podcast: https://lnkd.in/efM8ivmz Spotify: https://lnkd.in/e5VMj7N4 Stay tuned and follow for all things AI, #attention, and #advertising! #aiadvertising

Our CMO, Sarah Aird-Mash, gives her thoughts in the latest article from Digiday about the dissolution of GARM and what that means for #sustainable practices. She talks about the need to move from a framework for global #advertisers to a movement that is easier to adopt. Check out the article below: https://lnkd.in/emeiipev

This week's article is all about AI, agencies, and attribution. Attribution has always been a complex puzzle for agencies, especially with the increasing number of channels and touchpoints involved in customer journeys. Traditional methods are often too slow and fragmented, leading to delayed and sometimes inaccurate insights. Through AI agencies can now track and analyze campaign performance across all channels in real time. This not only speeds up reporting but also enhances accuracy, enabling instant adjustments that optimize outcomes. Read the full article to see how AI can help you with the challenges around attribution: https://lnkd.in/gtcrQXJX #agencyinnovation #aiadvertising #aimarketing #attribution