OK COOL

Our founder Jolyon Varley shares ChatGPT's assessment of our IG feed... ***** A decade ago, you'd ask a friend for feedback. Now, it's a bot that holds no punches 😅 Have you seen the recent trend? It’s like those personality quizzes: “What kind of potato are you?” But with a twist. People are asking AI to roast their social profiles. Why, you ask? 1️⃣ AI has no feelings, just algorithms, so it's honest... ↳ People crave that honesty/authenticity. 2️⃣ It's relatable ↳ Nothing connects people like self-deprecation. 3️⃣ We’re obsessed with being categorised ↳ But not by humans. We don't want human judgment! So... What do you think: Does a bot calling out our clichés make us seem more human? More relatable?👇 Regardless... Pretty gassed with its assessment of OK COOL's IG 💅 ****

Pinching ourselves because our clients are the best 💚 Peep new work for H&M Move, AWAY, Spotify and more...

Big up to my UK team for another stellar campaign for PUMA Group. Non stop bangers

❤️🔥 The Creeper Phatty Earth Tone collection is the latest drop from this iconic collab ❤️🔥 OK COOL worked with seven of the UK’s hottest emerging fashion tastemakers to show off their styling of the Creeper Phatty in our latest campaign for PUMA UK. The results? Other than completely heating up the sport style conversation on TikTok, the campaign achieved 40% above our reach target and 20% above our ER target! Alexa, play Pour It Up 🎵

Feeling overwhelmed by the social media grind? Substack might just be the game-changer you’ve been looking for. Here’s why more creators are making the switch: 1️⃣ Creative Freedom: No more battling algorithms or worrying about censorship. On Substack, you’re in control, crafting content directly for your audience without interference. 2️⃣ Audience Ownership: You own your content, your subscriber list, and your future. There’s no obligation to stay, giving you true independence as a creator. 3️⃣ Financial Empowerment: With a creator-friendly revenue model and opportunities for upfront grants, Substack allows you to build a profitable audience without needing to churn out endless content. 4️⃣ Authentic Communities: It’s about fostering trust and connection with your readers, not just chasing likes and shares. Substack is changing how audiences engage with writers—it’s personal, not transactional. 5️⃣ Transparency & Trust: In a sea of clickbait and misinformation, Substack stands out. It’s a platform built on trust, not hype. 6️⃣ Growth Potential: With over 250,000 paying subscribers and top writers earning millions, Substack is proving to be a powerful platform for creators. Substack’s rise is a response to the frustrations many creators face—seeking more control, deeper connections, and fair compensation. Could this be the future of content creation? Let’s discuss!👇 *** Follow Liz Stone for more 💡

⭐ Celebrity Run Clubs? Blink-182 drummer Travis Barker has just entered the run club game. → This isn’t just another celebrity side hustle → We’re witnessing a shift in community and culture Travis Barker isn’t just a drummer anymore. He’s an entrepreneur, crafting an entire ecosystem around his multiple wellness brands, and he’s taking something as simple as running, and turned it into an experience. Think wellness, with a difference. This run club isn’t just about fitness — it’s an entryway into Barker’s universe of products. (Supplements, muscle rollers, skincare) Running is… running. Wellness products are functional. But when you add Travis Barker and a community experience into the mix? 💥 → It becomes something people want to be part of. → This is the future of brand-building. Creators aren’t just making art anymore—they’re crafting businesses. The smartest ones know how to weave their brand into the everyday, making their products more than just stuff to buy. They create moments, feelings, and stories.

Modibodi 🤝 OK COOL APAC = a bloody good partnership Modibodi have appointed OK COOL APAC as their social agency on record. Our goal is to: → Create educational entertainment dispelling the science behind the product that WILL change your life → Continue to drive the conversation around menstrual health and wellbeing as an industry leader → Dispel the taboo of periods in the advertising and media worldSo far we have earned:   🔥 6.5 million views on creator content in 3 months 🤙 50% view increase on TikTok Well done team OK COOL APAC! 💚

Our founder, Liz Stone shared some thoughts on yet another viral moment for internet darlings, Billie Eilish & Charli XCX -- The collab we DID NOT see coming (but can't stop talking about?!) 🤯 Charli XCX and Billie Eilish. The IT girls of the moment. "GUESS" is a cultural reset 🔥 A masterclass in how to break the internet. Let's break it down ⤵️ 1️⃣ The Surprise Factor: ↳ There was no drawn out campaign. Charli gave her audience just 24 hrs to hype & guess the feature. 2️⃣ Perfect Timing: ↳ Charli let her album breathe before dropping this remix, maximising its impact. 3️⃣ Cultural Relevance: ↳ Charli owns the Brat aesthetic. Billie's amplifies it to new heights. This collab isn't just about the music. It's about: 💓 Understanding the cultural pulse. ⏱️ Strategic timing & execution. ✨ Authenticity that resonates. Smart. Strategic. Impactful. THIS is how you create a cultural moment 👏 Who agrees? *** 💚 If you enjoyed this post. ♻️ Repost so others can too. ✅ Follow Liz Stone for more.

Urban Outfitters Europe approached us with a mission: → Create a space for innovation and play on TikTok. → Champion creative freedom for emerging artists. We leveraged this insight ⬇ Gen Z TikTok searches for ‘customisation’ and ‘personalisation’ are up 100% YoY 📈 Our team devised an epic plan 🤝 We partnered with 5 creators from various social media platforms, challenging them to use a piece from UO as inspiration to push the boundaries of customisation. The outcome? 🔥 5 super creative, unique videos 🤙 17,600 engagements 🤯 3.5 million views https://lnkd.in/ebKmVUzU

Jolyon Varley shares our latest case study on the latest e-commerce phenomenon that is TikTok Shop. https://lnkd.in/ejV7mTgX -- New HEAT from the best in the business 🔥 (Even if I do say so myself 😉) TikTok Shop came to us with the insight: Many creators are eligible to sell products through TT Shop, but are sketched out by myths they’ve heard about its legitimacy. So what did we do? ❤️🔥 Sourced niche creators to create UGC style ads. ❤️🔥 Utilised trending formats to maximise visibility. ❤️🔥 Entertaining, whilst dispelling common myths. The result? ↓ 20% decrease in the cost per creator sign-up for TikTok ↓ We love to see it 👏 Social commerce revenue is estimated to reach a crazy $6.2 TRILLION by 2030 🤯 And OK COOL is along for the ride 🤓 Are you? *** 💚 If you liked this post. ✅ Follow, Jolyon for all things content, culture & creativity.