Adwanted UK

Ray Snoddy indulging in media tourism is the perfect Bank Holiday read https://hubs.li/Q02Mmb6b0 #deathinparadise #GoT #mediatorusim

Despite the increasing number of ways for people to consume their audio content, traditional radio still attracts the most number of ears. According to Adwanted UK’s Connected Screens H1 2024 survey, 78.7% of the UK population claimed to have listened to live radio during the past 12 months. While listening to music streaming services and podcasts have both grown steadily over that time period, sitting at 63.5% and 44.5%, respectively. #MediaStats #StayConnected ⏩ For more insights from Adwanted Connected, you can access the app here: https://hubs.li/Q02M8yBq0

Exciting digital expansion across the South East from @OutsmartOOH member and long term SPACE media owner Mass Media! @MMOLimited. To find out more visit: https://hubs.ly/Q02LWRmP0 #OOH

Unveiling the phenomenal Adwanted Media Research Awards 2025 judges line up. We are honoured to have 15 media research experts to help us judge this year's entries - Denise Turner from Route Research Ltd., Martin Greenbank from Kantar Media, Anna Sampson from Anna Sampson Consulting, Michael Tull from Digital Cinema Media, Ruth Chalisey from EssenceMediacom UK, Stef Hrycyszyn from JICMAIL, Joe Lewis from Measured Media, Louise Twycross-Lewis from PHD, Peter Stevens from Bauer Media Group, Sarah Sanderson from The Lawyer , Amanda Wigginton, CMRS from Amanda Wigginton Consultancy, Ruth O'Neill from Havas Media Network, Ian Dowds from UKOM and our very own Omar Oakes. We're also grateful that Belinda Beeftink from the IPA (Institute of Practitioners in Advertising) is once again taking on the Head Judge position. Huge thanks to each one of our judges for supporting the 2025 awards and our ongoing mission to discover and celebrate outstanding media research. Find out more about Adwanted Media Research Awards 2025 - link in the comments section. #AMRA2025 #mediaresearchawwards #mediaresearch

OOH do they think they are with such outrageous creativity?!.. Well played 👏 #OOH #We❤️OOH

The football season is back! ⚽️ While the Euros may now be but a distant memory, at Adwanted UK, we came together and supported England in one of their group games with some delicious beers, wine and soft drinks and ordered in some half time pizza from our new local pizzeria. 🍕🍻 We also had the office participate in a friendly Euro's 50/50 draw, with 50% of the takings going to Charity and the other 50% split between the winner and the runner up. #FootballSeason #AdwantedUK #lifeatadwanteduk #charity

Really excited to share more speakers for The Future of Media London ✨ Stephen Miron, Group CEO, Global Rich Caccappolo, CEO, dmg media Andrea Suarez, Global CEO, UM Worldwide Fleur East, Presenter, Hits Radio Tyler West, Presenter, KISS Danielle Ruggles, Brand Fame & Trust Lead, KFC Gordon Black, Director, Paid Media Measurement, Adidas Amy Caven, Head of Media Strategy, Boots Tom Hallett, Head of UK Effectiveness and Econometrics, Sky Sam Taylor, Interim Marketing Director, Direct Line Group Michael Durey, Marketing and Strategy Director, Samsung Electronics Ross Sergeant, Global Head of Media, Allwyn Lisa Walker, Head of Media and Sponsorship, Vodafone Tom Mardon, Head of Media and Campaign Planning, Tesco Russell Ball, Global Programme Director, Reckitt Irin Rahman, Chief Data and Technology Officer, Wavemaker Jane Holding, Chief Client Officer, Publicis Media Brandon Lutz, Head of Offline and New Media, Miro Jenny Zhang, Regional Director, Data Science, UM Worldwide Krissie Ford, Group Client Director, Bauer Media Rebecca Frank, Content Director, KISS Sean Betts 🤓, Chief Product and Technology Officer, OMG UK Felicity Starr, Regional Vice President, Media Industry, Salesforce Sarah Robson, Head of Advertising Effectiveness, On Device Martyn Bentley, Commercial Director, UK, AudienceProject With many more brilliant speakers yet to be announced.

Radio ads require less than 2.5x as much investment to achieve the same level of attention. That's one of the conclusions from an illuminating new piece of research from Adelaide, and explored brilliantly by Pierre Bouvard - CUMULUS MEDIA/Westwood One's Chief Insights Officer - in an article that we'll share in the comments. The study compares various formats' advertising attention unit (put simply, how much attention audiences will pay on average to advertising on various channels) to their CPM to ascertain the cost to achieve a certain level of attention, using linear radio as a benchmark of $1000 spend. While Facebook stands out as having the highest cost for attention compared to radio, it is by no means an outlier. Instagram, TikTok and X/Twitter all required a larger investment to achieve the same level of attention. Radio performs similarly to other audio channels (streaming at $984 and podcasts at $896) and still only slightly below linear TV at $846, despite no visual component. In the ever-raging debate over metrics in advertising, it is often easy to veer towards whatever is easiest to measure. Impressions, clicks and conversions are all apposite methods of gauging ad effectiveness, in the mediums where they're available anyway. But let's not lose sight of the fundamentals: ads need to grab attention to convey their message. Otherwise, they are effectively worthless. This research is a reminder that sometimes the most effective channels are not necessarily the easiest to measure at a granular level, but we forget them at our peril. #radio #advertising #measurement

‘Weaponised’ litigation: Industry stands ground against X following GARM shutdown https://hubs.li/Q02KZxfP0 #themedialeader #dontjustfollow #garm

We're #hiring! We are seeking a dynamic and results-orientated #Customer #Service #Helpdesk #Manager to join the AudioTrack team. You will be responsible for managing a small team of helpdesk professionals, working with them on a daily basis to handle client queries, quotes, scheduling, pricing and invoicing, as well as communicating directly with audio platforms - both 'digital and the major #radio #broadcasters. You will have a strong work ethic and a proven track record in client service management - digital #advertising experience would be a plus! This position will also support the Head of Audio. This is a great opportunity for an experienced #client #service professional, with audio experience to join a small, dedicated team, servicing the audio advertising industry. Apply with your CV and a covering letter at jobs@uk.adwanted.com and check out the full job description here: https://lnkd.in/eyq_msg8 #opportunity #audio #management