Adwanted UK

It's Friday AND the sun is shining so we're taking a look at the positive predictions from AA/WARC’s latest advertising spend forecast. Of the mediums predicted to show an increase in ad spend in 2025, total digital medium is expected to have the strongest growth (increasing by 7% to £33.54bn). This is followed closely by the OOH sector with a forecasted increase of 6.8% in 2025 (£1.56bn). The next best performing medium is radio, with an expected year-on-year rise of 3.7% (£782m), cinema is predicted to grow by 3.5% and Total TV should see an uplift of 0.7% and a BVOD growth of 11.8%. For more media insights, get the Adwanted Connected app, the UK’s largest single-source of Independent media research - link in the comments section! #mediaforecast #adspend #warc

The indispensable and authoritative source of thought-leadership, news analysis, data and trends on what's happening in commercial media. Make sure you sign up for the free daily newsletter so you never miss out - link in the comments section. #themedialeader #medianews #mediaanalysis

Word-count really does matter, and you've shown us just how much. The landmark piece of research - produced by Colourtext's Jason Brownlee using data from our Audiotrack system - sent waves across the industry when it was published last year, and has picked up, not one, but two separate awards for its insights into the relationship between ad word-count and effectiveness. While we are honoured to have the research recognised with such accolades, what’s an even more significant achievement is seeing the positive impact it has had on the industry. So many whitepapers go unheeded, but it looks like when we spoke, you listened! When examining the average word-count for commercials distributed through Audiotrack since the beginning of the year (of which there were over 2,000 files) we saw a solid 15% reduction from when we first published the research - hopefully increasing their effectiveness as a result! The success of 'Word Count Matters...' is something we would love to repeat, and Audiotrack - as the UK's premier commercial audio distribution service - has an abundance of data to delve into. We would love for you to get in touch with us if you have any ideas for future research projects. Let us know what you want to know! #Audio #Data #Research

LATEST: IPA TouchPoints show focus on value pivotal for brands as consumers get more cost-conscious https://hubs.li/Q02GlkNn0

ICYMI: @Channel4 drops ‘superhuman’ narrative in 2024 #Paralympics campaign https://hubs.li/Q02Glgn70

Are you seeking a new challenge? This opportunity could be the perfect fit for you! Apply now for this exciting vacancy before it's too late: https://hubs.li/Q02G9Bj10 You can find all the latest jobs here: https://hubs.li/Q02G9yhR0 #hiring #jobs #operations #manager #itv

On this drizzly Friday morning in July, test your TV knowledge with three questions from Adwanted Connected's AV data. Answers will be posted in the comments section on Monday. If you can't wait until then log into your Adwanted Connected account and you'll be able to find the answers there. Don't have an account? Want to know more about access to top 5,000 TV programmes of the week, with audience analysis and detailed genres along with sponsorship data? See the link in the comments section. #adwantedconnected #mediadata #AVdata

Is it really coming home? Well it was to our TV screens at least... It turns out that maybe (just maybe) Gareth Southgate really does know what he's doing, as he masterminded another Euro's semi final victory According to figures from Barb Audiences England's semi final match against the Netherlands peaked at 9.50pm with an audience of 20.19 million to ITV1. Which saw the team rebound once again from conceding the first goal, to win the match 2-1 in normal time. Across the whole 6.30pm to 10.45pm broadcast, ITV1 managed to attract an average audience of 12.12 million, with increased to 18.54 million for the match time. #EnglandFootball #StayConnected #Barb ⏩ For more insights from Adwanted Connected, you can access the app here: https://hubs.li/Q02G9fpT0

Bringing some life onto our wet, rainy pitches on a Monday night ⚽💪 Good work Sports Revolution Talon MG OMD! #OOH #SPACE

🎉 Join us in welcoming our newest team member, Lydia Casey, to the Adwanted Events team! 🌟 Lydia comes to us with a wealth of experience in event planning and management. Before joining us, she was busy organizing live events at Tortoise Media, including the successful summer festival KITE. Lydia started her events experience working at Skills Matter, helping to create events which brought together tech experts from all over the world. When she's not busy planning events, Lydia enjoys attending live music shows and diving into a good book. Well aboard Lydia! #NewStarter #AdwantedEvents #LifeAtAdwantedUK