MG OMD

MG OMD wins Mobsta charity sports day for chosen charity Tommy's💪 We are so pleased to announce that our brilliant MGers attended the Mobsta Ltd - Certified B Corp® annual Inter-Agency Charity Games, inspired by the #ParisOlympics 🏃 Not only did we have great weather and great fun, but we were also the WINNING agency! Taking home a trophy and a fantastic donation for our chosen charity Tommy's. We’re so happy to be able to support this amazing charity with their vital work. 🎉 A huge well done to those involved across the agency 🤗 #CreatingDifferenceThatMatters #Tommys

We have been shortlisted for The IPA Effectiveness Awards 👏 We are excited to announce that we have been shortlisted for 3 IPA (Institute of Practitioners in Advertising) Effectiveness Awards this year, including : ⭐️London North Eastern Railway - Progress After The Pandemic ⭐️Specsavers - I Don’t Go ⭐️Government Communication Service - A New World Standard In Media Evaluation Congratulations to everyone who brought these campaigns to life and to our clients London North Eastern Railway, Specsavers, Government Communication Service. Fingers crossed for awards night! 🤞 Read more here: https://lnkd.in/ejDPpxHR #EffectivenessAwards #CreatingDifferenceThatMatters

🎉 OmniGov at MG OMD are thrilled to announce our new client, National Savings & Investments!   Our public sector planning team, based in the OmniGOV hub, have been appointed as the strategic media planning agency for NS&I following a competitive pitch. The team will work closely with NS&I and their creative agency, TMW Unlimited, to boost awareness of NS&I's trusted savings products, including the iconic Premium Bonds.   This appointment underscores our dedication to innovative and strategic communication planning. Our goal? To engage younger savers and build a sustainable customer pipeline for NS&I, perfectly aligning with their forward-thinking marketing objectives.   Anna D'Arcy FCIM, DipPFS, NS&I's Head of Marketing, remarked: "OmniGOV demonstrated exceptional strategic thinking and a profound understanding of our target audiences, which are pivotal for enhancing brand awareness and consideration." Here's to forging innovative partnerships and shaping the future of savings together! 🚀 👉 Read more here: https://lnkd.in/eeuChuVa   #CreatingDifferenceThatMatters

🌟 Shaping the Future of Programmatic Out of Home Advertising 🌟 At this year’s Cannes Lions Festival of Creativity, NewDigitalAge (NDA) and VIOOH hosted a fantastic roundtable discussion featuring many industry luminaries, including none other than our very own Chief Planning Officer, Emma Withington! It was a great conversation, covering: 📈 Programmatic OOH: Enhancing omnichannel strategies and making campaigns more connected and effective 🧠 Smart Screens: Meeting the growing consumer demand for interactive and relevant street furniture 🌍 Accessibility: Making programmatic OOH an option for many more businesses The conversation has formed a resulting blog, packed with valuable insights and key takeaways. Curious about the latest trends and innovations in programmatic OOH? Read the full article here: https://lnkd.in/eJEtwaSQ

Omnicom Media Group UK have been recognised on Stonewall's Top 100 list for leading LGBTQ+ inclusive employers 🙌   We are pleased to have been recognised for Stonewall's Top 100 list. The list is known for recognising employees who support inclusivity and allow each individual to be their true self whilst being at work.    Omnicom Media Group UK are committed to providing a truly inclusive environment and have a 'Pride All Year Round' ethos which reflects creating an inclusive working environment that appreciates and celebrates the LGBTQ+ community throughout the year and MG OMD are proud to be a part of this organisation as we continue creating difference that matters 🤗   #CreatingDifferenceThatMatters

🚀 Omnicom Unveils ArtBotAI: Revolutionising Creative Content with Gen AI 🚀   We're thrilled to share that Omnicom has launched ArtBotAI, the industry’s most powerful creative engineering solution! 🌟   ArtBotAI helps CMOs optimise creative digital content at scale without sacrificing quality. Leveraging Gen AI models from Omni and Microsoft’s GPT technology, it seamlessly integrates creative assets, MarTech, AdTech, AI, and data into a powerful, elegant system.   Strategic partnerships with Adobe, Amazon, Getty Images, Google, and Microsoft (OpenAI) ensure cutting-edge AI capabilities. ArtBotAI also empowers teams by taking manual, repetitive tasks off their plates, allowing them to focus on higher-impact work. We are so excited by this industry-leading launch and to elevate our work with our clients to truly create difference that matters.   Discover more about ArtBotAI here: https://lnkd.in/e9jVpXYa #CreatingDifferenceThatMatters #AI

🌟 This week saw the 60th anniversary of the Advertising Association's Media Business Course, and our very own MD Kat Bozicevich had the honour of convening Day 1!   Alongside Adam Morton, Chief Product Officer at UM London, Kat explored the art of media planning and strategy, focusing on culture, commerce, and community. The session was dedicated to sharing insights, educating, and sparking creative inspiration among delegates.   In Kat's words, "Convening Day 1 is such a privilege, where we get to share our love of media and hopefully play a part in building a lifelong passion across the industry."   Such a great course and session! Our best wishes to all our MG OMD delegates participating this year 🎉 Credit Teri V Photography #MediaBusinessCourse #MBC #CreatingDifferenceThatMatters

We are thrilled to have won 'Best Standout Idea' at last night's Thinkbox TV Planning Awards for our Campaign 'An Uncomfortable Reality' for Age UK 👏 Thank you to the judges and to everyone who helped bring this idea to life. We are incredibly proud of this work and its recognition! ✨ #CreatingDifferenceThatMatters

MG UNLOCKS 2024 is in full swing! 👏 What a day we’ve had so far! The sun is shining, the birds are singing, and some of the brightest minds in media have been taking part in brilliant conversations at this year’s MG UNLOCKS Media Summit ☀️ From what’s next for creators, to proving effectiveness to the board; Unlocking Ai’s potential, to a first look at some industry-first research; today has been jam-packed with insights and we’re not done! Thank you to all of our speakers and panellists for a great day of inspiration already! #CreatingDifferenceThatMatters #MediaMatters

🧠 #MentalWellnessMatters at MAD/Fest What a week at MAD//FEST! This week saw our CEO Natalie Bell joined by leaders from NABS, GroupM, and Channel 4 to tackle a brilliant conversation about mental wellness at work. The discussion revealed that over 70% of our industry feel unable to discuss mental health, signalling deep-rooted cultural barriers. The panel covered this critical topic, delving into: 🔹 Burnout & Pressure: Burnout is severely impacting middle management, leading to increased staff turnover 🔹 Proactive Support: Shifting from reactive to proactive support, implementing initiatives to offer continuous support, not just in emergencies 🔹 Inclusion: The importance of efforts to better engage all employees, recognising disparities in program adoption 🔹 Open Conversations: Fostering open discussions about mental wellness and sharing coping strategies, working to destigmatise mental health in the workplace In the words of Natalie, "We still have work to do. We need to help our teams navigate all the different sources of support available, both internally and externally." Congratulations to Natalie and Louise Scodie, Josh Krichefski, Emma Flaxman for a brilliant discussion. #MentalWellnessMatters #MADFest #CreatingDifferenceThatMatters