Adzooma

Adzooma

Advertising Services

Nottingham, Nottingham 5,505 followers

The all-in-one digital marketing platform that helps businesses of any size grow by making online marketing simple.

About us

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. We automate most of your workload, so you can focus on running your business. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. With education built into our platform, you can gain expert knowledge and grow your business with marketing playbooks and easy-to-follow videos, all while running your campaigns. Join thousands of business owners like you and see how we make growing your business online simple.

Industry
Advertising Services
Company size
51-200 employees
Headquarters
Nottingham, Nottingham
Type
Privately Held
Founded
2015
Specialties
Native Advertising, PPC Advertising, Social Media Advertising, Affiliate Marketing, Online Advertising, Digital Marketing, business growth, Business Online Marketing , and Grow Your Business

Locations

  • Primary

    7 Castle Quay

    Castle Boulevard

    Nottingham, Nottingham NG7 1FW, GB

    Get directions
  • Cross Street

    72-76

    Manchester, Greater Manchester M2 4JG , GB

    Get directions

Employees at Adzooma

Updates

  • View organization page for Adzooma, graphic

    5,505 followers

    🚀 Boost Your Display Ad CTR with These Proven Strategies! Display advertising is a fantastic way to grow visibility and drive engagement—but a low click-through rate can hold your campaigns back. From audience targeting to creative design, there are key factors that can make or break your CTR, and in our latest blog, we discuss five data-driven tips for improving your display ad’s performance: 1️⃣ Refine Audience Targeting 2️⃣ Enhance Ad Design and Copy  3️⃣ Maximise Ad Placement & Context  4️⃣ Test Formats & Variations  5️⃣ Continually Optimise Read our latest blog here to find out more https://lnkd.in/eXRNFQEr 🚨 OH! And don't forget!!! Our sister brand ClickAds, is the perfect solution to manage programmatic campaigns and access display, video, and digital out-of-home options—all from one platform. Visit https://clickads.ai/ to find out more. #DigitalMarketing #DisplayAdvertising #ProgrammaticAds #ClickAds

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    5,505 followers

    🔍 Optimise Microsoft Advertising Shopping Feeds For those already navigating the world of Microsoft Advertising, or those who started their journey recently with our beginner's guide, our latest blog is here to help you elevate your campaigns even further. Building on our previous discussion about the importance of Shopping Feeds, this article dives into advanced strategies to ensure you’re leveraging your feed to its fullest potential. Your shopping feed is the backbone of your Microsoft Advertising campaigns, providing essential details like price, brand, and product attributes that drive visibility and conversions. But are you using it to its full potential? Read the blog for essential tips on optimizing your shopping feeds, enhance click-through rates, and turning potential customers into loyal buyers. Read now https://lnkd.in/gkzWcNNk? #MicrosoftAdvertising #Ecommerce #DigitalMarketing #FeedOptimization #MarketingTips #PPC

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    5,505 followers

    👀 Boost Your Visibility and Engagement with Multimedia Ads! Capturing user attention demands more than just compelling text ads. That’s where Microsoft Multimedia Ads (MMAs)come into play—a revolutionary addition to your advertising strategy that combines striking visuals with concise messaging to truly engage your audience! 💡Why MMAs? These eye-catching ads combine stunning visuals with concise messaging, helping your brand stand out on Bing's search engine results pages (SERPs). Ready to learn how to leverage Multimedia Ads for your brand? Check out our latest blog post where we dive deeper into their advantages and provide tips for setting them up. Read now 👉 https://lnkd.in/djJykZgD?

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    5,505 followers

     🛒Are you looking to boost your visibility with Microsoft Shopping Ads? Understanding how to effectively set up and manage your Shopping Feed is crucial! In our latest blog we cover everything you need to know to optimize your feed for success. Learn about the importance of a well-structured feed, how Microsoft matches your products with relevant searches, and essential tips for creating and maintaining your feed. Whether you’re just starting or looking to refine your approach, this guide is perfect for you! Don’t miss out on potential sales, read the full blog here: https://lnkd.in/gwx6933r? #MicrosoftAdvertising #Ecommerce #DigitalMarketing #ShoppingAds #MarketingTips

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    5,505 followers

    🚀 Discover How Programmatic Advertising Can Transform Your Strategy! Rising digital advertising CPMs are increasingly hindering businesses from effectively reaching their target audiences while staying within budget. Challenges such as audience fragmentation and limited ad inventory are making it difficult for advertisers to keep costs under control. This is where Programmatic Advertising comes in! By automating campaign management and leveraging real-time data, programmatic enables you to reduce costs, enhance targeting, and maximize your advertising budget. Our sister brand ClickAds, powered by ClickTech, is a tool designed to help you navigate the programmatic landscape and optimize your campaigns seamlessly. Dive into our latest article to uncover how programmatic advertising can work for you and visit https://clickads.ai/ to get started on your programmatic journey! Read the blog here https://lnkd.in/eV9JfKVJ?

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    5,505 followers

    🚀 Get Ready for the Seasonal Surge Q4 is a critical time for ecommerce, and how you structure your Microsoft Shopping Campaigns could make or break your seasonal success. From segmenting by audience to optimizing by profitability, there are key strategies that can help you maximize performance. Here’s a quick look at what you’ll learn in our latest blog: 🎯 Segment campaigns for different audiences: new vs. returning customers 🔍 Use query funneling to refine brand vs. non-brand bidding 🛍️ Organize campaigns by product category for better control 💰 Prioritize top-performing products based on profitability Curious to dive deeper? Check out the full blog for detailed strategies to make the most of the Q4 shopping surge and boost your revenue! 👇 https://lnkd.in/eUF4ja2m #Ecommerce #MicrosoftShopping #PPC #Q4Strategies #DigitalMarketing

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    5,505 followers

    💡 Is your ad truly reflecting your brand? When you don’t use Image Extensions, Microsoft defaults to stock images, which might not capture your brand the way you envision. As we head into Q4 - a busy season for all - it's crucial to make sure your ads stand out against the competition and reflect your proposition. The good news? Image extensions are super easy to upload, completely free, and they won’t mess with how your ads perform! To help you out, we’ve put together an article to help you create more engaging and effective ads, you can read it here: https://lnkd.in/eFu_cmBt If you'd like a guide on exactly how to set an Image Extension up, comment below and we'll send it to you for free 👏

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    5,505 followers

    💡 Maximise Your Year-End Marketing Budget with Microsoft Performance Max! As the year comes to a close, many businesses are scrambling to make the most of their remaining marketing budget. Microsoft Performance Max (PMax) offers a powerful solution to spend your budget effectively across multiple channels—just in time for that final push. Here are 5 key tips to make the most of PMax: 1️⃣ Leverage Multi-Channel Reach 2️⃣ Target High-Value Audiences on LinkedIn 3️⃣ Push Seasonal Offers with Urgency 4️⃣ Optimise Budget Allocation Automatically 5️⃣ Capitalise on Year-End Search Trends Whether it’s creating urgency, reaching high-value professionals, or automating budget optimization, PMax ensures your campaigns work overtime in these critical final weeks. 👉 Read more about each tip in our latest blog https://lnkd.in/ePS9273D

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    5,505 followers

    🚀 Battle of the Ad Giants: Google vs. Microsoft Performance Max Showdown Both Google and Microsoft's Performance Max (PMax) campaigns are designed to expand your reach and drive conversions across multiple channels. But each platform has its own unique strengths and quirks! Here’s a quick breakdown: 📊 Audience Reach Google PMax taps into Search, YouTube, Gmail, and more, offering massive reach. Microsoft PMax reaches Bing, Ecosia, Microsoft Start, and Microsoft Edge, with a focus on high-intent users. 🎨 Ad Formats Google mixes your assets for optimized ads across Search, Display, YouTube, etc. Microsoft combines native and display formats, providing a seamless user experience. 📈 Reporting & Insights Both platforms offer comprehensive reporting, with Google delivering insights across its vast network and Microsoft offering detailed platform-specific performance and audience segmentation. 💰 Cost & Budget Google PMax typically comes with higher CPCs but offers broader reach. Microsoft PMax is more cost-effective, with lower CPCs and targeted audiences. 🔗 Attribution Models Google uses data-driven attribution, while Microsoft offers clearer models like last-click attribution, making campaign analysis more transparent. 💡 Final Thoughts, it's not about choosing one over the other! Google offers unmatched reach and automation, while Microsoft delivers superior cost-efficiency and precise targeting. Leverage the strengths of both to find the optimal solution for your goals. Read more in our latest blog https://lnkd.in/e4858v9a #DigitalMarketing #PMax #GoogleAds #MicrosoftAdvertising #PPC #AdCampaigns #MarketingStrategy

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    5,505 followers

    Proudly Powered by ClickTech 💜

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    1,270 followers

    That's a wrap on September 💙 As September comes to a close, we want to take a moment to thank all of our amazing team members for their hard work over what felt the busiest month ever for our company! This month we sponsored PPC Live, the Don't Panic Events UK Agency Awards, and we celebrated ClickAds' first ever sponsorship gig at Hallam's Nottingham Digital Summit; we introduced Project Level Opportunities for Adzooma, new features for ClickAds, all while working very hard in the background on EDEE and GreyMetrics ( watch this space!). We planned 578736503175 email campaigns, coordinated social activity across all brands, generated new designs, connected with so many customers, nurtured relationships through our Partner Program, hosted webinars, and so much more. As we enter Q4, we look back at all we have achieved so far, but we also challenge ourselves to make sure we can close the year with our strongest quarter yet! So roll on October, we are ready for ya! 💪

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Funding

Adzooma 2 total rounds

Last Round

Seed

Investors

Fred Done
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