ALIGNE

A New Narrative | Championing Women In Sport  As we look ahead to the Women's Rugby World Cup in England next August, we’re proud to shine a spotlight on the sport. We believe that supporting girls' and women’s grassroots sports is key to empowering the next generation. By keeping girls engaged in sports and showcasing strong, confident women in our campaigns, we are taking the first step in driving a change. Making A Change For the 2024/2025 season, ALIGNE is proud to be the lead sponsor of Hove Rugby Club, with a specific focus on supporting the girls’ and women’s programs. Our contribution will help provide gender-specific kits and resources. As part of our AW24 collection, we’ve partnered with England rugby players Zoe Harrison and Tatyana Heard to bring this initiative to life, continuing to celebrate and empower women both on and off the pitch. "Fashion is about wearing what makes you feel confident. The absence of gender-inclusive sports kit that makes girls feel represented and comfortable on the pitch is a contributing reason why 64% of them stop playing sports by age 16. When your clothing fits you feel confident and powerful. Our goal is to ensure that, whether on or off the pitch women have access to clothing that empowers them, celebrating their journey and the places they are going!” Ginny Seymour CEO

Beyond Tonight | Party Collection ‘24 We’re proud to announce this season’s party campaign, celebrating the new ALIGNE era. Our story is shaped by strong and confident women going places both in life and style. Each piece in our party collection is crafted with purpose, exploring new shapes and bold colours, from structured party tops to puff-sleeve dresses designed to take you beyond the party and beyond tonight. Lively moments of the campaign capture the essence of the ALIGNE woman, on-the-go with somewhere to be. Discover the collection online now: aligne.co #weareALIGNE

72 hours in NYC bringing ALIGNE to the US for the first time. “It has been a long 18-months imagining what ALIGNE could be and building it into ALIGNE 2.0 but after last week’s Press Day it all feels real. The excitement for the brand stateside has been amazing and overwhelming. We have built something really special, with a small team of amazing, fierce females making it a reality.” - Ginny Seymour | ALIGNE CEO #weareALIGNE

As we continue on our mission to disrupt the intersection of fashion and women's sport, we're proud to announce we've partnered with NJ/NY Gotham FC for a first-of-its-kind style partnership. This inspiring collaboration will provide players with the opportunity to showcase their style, individuality and confidence both on and off the field. "A year ago, I became deeply passionate about using ALIGNE to amplify the representation of female athletes in fashion, a space that has long prioritised male athletes. Fashion and sport belong together, and the values of Gotham's players resonate deeply with ours." - Ginny Seymour. #weareALIGNE

Explore our October press highlights, including coverage from Refinery29, The Times, SheerLuxe, Grazia, Vogue, Who What Wear and more.

Discover ALIGNE, 'the cult British fashion label you need to know' in today's The Times. “Our handwriting is becoming this evolution of a bit Scandi, a bit British, a bit American. So often I hear from people that they spot a piece and they instantly know it’s ALIGNE." - Ginny Seymour Read the full article below. #weareALIGNE

“To me, ALIGNE is about creating a product that speaks to confident women who are going places. Whether you're going to lunch, the boardroom or a sports activity, wearing ALIGNE means celebrating a community of strong females that dress for themselves.”    Our CEO, Ginny Seymour, speaks with Ebony-Renee Baker at Refinery29 about the growth of ALIGNE, our core values and community.   “To be able to have these other confident females be part of our storytelling — it just feels so aligned with our ethos.”    Discover the full article below. #weareALIGNE

Today marks the exciting launch of our new website, showcasing fresh branding and an elevated digital presence for ALIGNE.   Our story is shaped by strong and confident women. Women who are going places, both in life and in style. We are a women-led brand, determined to create something bigger than just beautiful clothing. We have been working closely with Duzi Studio to shape ALIGNE’s visual narrative, creating a positive user journey across desktop and mobile, whilst representing who we are as a brand. Our new logo, branding and website aligns to our vision; our commitment to confidence and empowering women, a destination to shop pieces designed with purpose.   Explore the latest collections and seasonal pieces, and read about our newest campaigns, collaborations and features in ‘The Get Up’. www.aligne.co

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