ALIGNE

A New Narrative | Championing Women In Sport  As we look ahead to the Women's Rugby World Cup in England next August, we’re proud to shine a spotlight on the sport. We believe that supporting girls' and women’s grassroots sports is key to empowering the next generation. By keeping girls engaged in sports and showcasing strong, confident women in our campaigns, we are taking the first step in driving a change. Making A Change For the 2024/2025 season, ALIGNE is proud to be the lead sponsor of Hove Rugby Club, with a specific focus on supporting the girls’ and women’s programs. Our contribution will help provide gender-specific kits and resources. As part of our AW24 collection, we’ve partnered with England rugby players Zoe Harrison and Tatyana Heard to bring this initiative to life, continuing to celebrate and empower women both on and off the pitch. "Fashion is about wearing what makes you feel confident. The absence of gender-inclusive sports kit that makes girls feel represented and comfortable on the pitch is a contributing reason why 64% of them stop playing sports by age 16. When your clothing fits you feel confident and powerful. Our goal is to ensure that, whether on or off the pitch women have access to clothing that empowers them, celebrating their journey and the places they are going!” Ginny Seymour CEO

Spotted: ALIGNE AW24 taking over London. Our latest party campaign celebrates the evolution of ALIGNE and we’re beyond proud to announce it's now live and can be found across London. #weareALIGNE

Spotted: ALIGNE AW24 taking over London. Our latest party campaign celebrates the evolution of ALIGNE and we’re beyond proud to announce it's now live and can be found across London. #weareALIGNE

"Capturing the quintessential feel of the season through a vibrant colour palette that can easily be made more versatile when styled down with neutral basics, these pieces will become just as worn as your favourite black dresses year after year." - Amelia Yeomans writes for Marie Claire. Read more about how our party edit extends 'Beyond Tonight' below, and shop the full collection at aligne.co

Beyond Tonight | Party Collection ‘24 "The AW24 party campaign marks a new era for ALIGNE - capturing our journey of empowerment and celebration. The creative follows the narrative of a strong, confident woman on the go - to the party and all the moments that follow ‘beyond the night.'" - Bryony Friend | Head of Brand and PR. Discover the collection online now: aligne.co #weareALIGNE

Beyond Tonight | Party Collection ‘24 We’re proud to announce this season’s party campaign, celebrating the new ALIGNE era. Our story is shaped by strong and confident women going places both in life and style. Each piece in our party collection is crafted with purpose, exploring new shapes and bold colours, from structured party tops to puff-sleeve dresses designed to take you beyond the party and beyond tonight. Lively moments of the campaign capture the essence of the ALIGNE woman, on-the-go with somewhere to be. Discover the collection online now: aligne.co #weareALIGNE

72 hours in NYC bringing ALIGNE to the US for the first time. “It has been a long 18-months imagining what ALIGNE could be and building it into ALIGNE 2.0 but after last week’s Press Day it all feels real. The excitement for the brand stateside has been amazing and overwhelming. We have built something really special, with a small team of amazing, fierce females making it a reality.” - Ginny Seymour | ALIGNE CEO #weareALIGNE

As we continue on our mission to disrupt the intersection of fashion and women's sport, we're proud to announce we've partnered with NJ/NY Gotham FC for a first-of-its-kind style partnership. This inspiring collaboration will provide players with the opportunity to showcase their style, individuality and confidence both on and off the field. "A year ago, I became deeply passionate about using ALIGNE to amplify the representation of female athletes in fashion, a space that has long prioritised male athletes. Fashion and sport belong together, and the values of Gotham's players resonate deeply with ours." - Ginny Seymour. #weareALIGNE

Explore our October press highlights, including coverage from Refinery29, The Times, SheerLuxe, Grazia, Vogue, Who What Wear and more.

Discover ALIGNE, 'the cult British fashion label you need to know' in today's The Times. “Our handwriting is becoming this evolution of a bit Scandi, a bit British, a bit American. So often I hear from people that they spot a piece and they instantly know it’s ALIGNE." - Ginny Seymour Read the full article below. #weareALIGNE