Alliance of Independent Agencies

Have you checked out the Alliance's NEW service? 🎉 The Alliance has launched a new Marketing Compliance Service, powered by PromoVeritas. We are offering a host of varied promotional legal services such as Promotional T&Cs, Promotional Legal Advice, Prize Draw and more for UK only promotions. We've also got an exclusive offer for Alliance Members 🙌 Learn more about the service and enquire here: https://lnkd.in/dduZGFgW #Compliance #MarketingAndAdvertising #PromotionalLegalServices

Less than 2 weeks until our event dedicated to maximising culture for high performance 🙌 On Thursday 7th November, we will be at Google HQ in Kings Cross for the Festival of Happiness. This year's theme is all about high performance through happy people and to create a high-performing agency, leaders must focus on the happiness of their teams. Listen below to our Wellbeing Member Lead Isabel Odlin MCIPD talk all about this year's agenda on Lisa LLoyd's Beyond the Water Cooler podcast, and how the event is bigger and better than before! We'll be joined by Lisa LLoyd, Elaine Jobson, Clive Hyland, Rob Pierre & more for some brilliant keynote sessions, workshops and live podcast recordings 🙌 There's a few tickets left, secure your spot here: https://lnkd.in/dWa9-Zi #FOH2024 #Wellbeing #Culture #HighPerformance

How to build cohesion in the modern hybrid agency 💡 At our latest New Business Action Group, Member Lead Dan Pritchard was joined by John Dore, Author of GLUE, to discuss building cohesion in the modern hybrid agency. The two key points from the session: 🌟 What are you doing this week to create more cohesion ('glue') within your team and with your clients? 🌟 Consider your current set up - what ways of working are actively supporting social capital, and what might be hindering it? Thank you to Dan and John for the insightful session. If you'd like to learn more about Alliance peer to peer groups, click here: https://lnkd.in/e5ARww9T #MarketingAndAdvertising #Cohesion #Agency

🌟 New Speaker Announced 🌟 Join StackAdapt's Chelsea Johnston & Khaled Alfangary for this insightful masterclass. With the rise of streaming services, viewers are moving seamlessly between traditional and non-traditional formats, increasingly enjoying their favourite shows, movies, and sporting events on connected TV (CTV). In Europe, 86% of consumers now watch CTV, with the highest viewership in Spain, followed by the UK. As a result, CTV ad spending is growing at record-breaking rates, with CTV ad spend in the UK forecasted to reach £2.94 billion by 2028. The Connected TV Channel Certification Course will provide you with the knowledge needed to run programmatic CTV campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of CTV ads, CTV’s role in the marketing funnel, and how to leverage CTV as part of a multi-channel strategy. You'll also receive an exclusive certification at the end of the session 🙌 Limited spaces, sign up here: https://lnkd.in/eV7V5V93 #CTV #MarketingAndAdvertising #Masterclass

Letting go is all about TRUST ✨ At our last Talent Action Group, we were joined by a panel of experienced agency individuals to discuss letting go when you've put a senior management team in place. Sharon Baker PCC, Founder and Transformational Life Coach, said: "Letting go is really all about trust - trusting yourself, trusting the team, team trusting you, trust in the organisation which then inevitably builds trust with clients.    3 things to build trust - empathy, listening, see everyone as human beings doing their best.    As we all know, it’s ALL about people - We are human beings, being human!” If you're an Alliance member and would like to watch the insightful full panel session, click here: https://lnkd.in/eERW7TgC. Thank you to our member lead Pamela Annabel Uddin & our panellists Marcia La-Rose FPRCA, CMPRCA, Jason Foo & Sharon Baker. #MarketingAndAdvertising #IndependentAgency #Talent

The jfdi & Opinium New Business Barometer has LAUNCHED 🙌 4 REASONS TO COMPLETE THE NEW BUSINESS BAROMETER:  👉  7 chances to win a spot on jfdi’s ‘Get New Business Fit’ workshop in 2025          worth £770 each  👉 3 chances to win one set of x5 omnibus research questions        from Opinium worth £1250 each 👉 A charitable donation of £5 to The Trussell Trust Foodbank on your behalf 👉 A competitive edge that helps build for success in 2025 Complete it to be part of it. 👇 Click here to access the Survey https://lnkd.in/dNHwgi3q #MarketingAndAdvertising #jfdi #Opinium #NewBusinessBarometer

Don't miss our next event with StackAdapt! ✨ With the rise of streaming services, viewers are moving seamlessly between traditional and non-traditional formats, increasingly enjoying their favourite shows, movies, and sporting events on connected TV (CTV). In Europe, 86% of consumers now watch CTV, with the highest viewership in Spain, followed by the UK. As a result, CTV ad spending is growing at record-breaking rates, with CTV ad spend in the UK forecasted to reach £2.94 billion by 2028. The Connected TV Channel Certification Course will provide you with the knowledge needed to run programmatic CTV campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of CTV ads, CTV’s role in the marketing funnel, and how to leverage CTV as part of a multi-channel strategy. You'll also receive an exclusive certification at the end of the session 🙌 Limited spaces, sign up here: https://lnkd.in/eV7V5V93 #CTV #MarketingAndAdvertising

What's the link between happiness and performance? ⚡ Our Wellbeing Member Lead Isabel Odlin MCIPD joined Founder, Psychologist & Podcast Host Lisa LLoyd's Beyond the Water Cooler podcast to talk all about this year's Festival of Happiness event at Google HQ on 7th November. They also discussed the importance of happy people, how it can drive high performance and the link between the two. You can listen to the podcast here: https://lnkd.in/eejHHhDk Find out more about the Festival of Happiness and purchase your tickets here: https://lnkd.in/dWa9-Zi #FOH2024 #Wellbeing #HighPerformance #Culture

Training and understanding are key to trusting your senior management team 💡 At our last Talent Action Group, we were joined by a panel of experienced agency individuals to discuss letting go when you've put a senior management team in place. Pamela Annabel Uddin, Managing Partner at re:act and Talent Member Lead, said: “My one key point for entrusting your senior management team is training and understanding. We spoke a lot on the call about the ensuring the correct hiring process is in place and insights training etc. However, there are super tangible onboarding elements that are needed for their first x3-6months in the business. And essentially the new management team don’t know what you don’t tell them. Ensuring a very detailed workplan and handover schedule is put in place is key. The workplan should detail out their roles and responsibilities, their key duties, and targets. The schedule should detail out the timeline you want them to be completely independent, working through at what stage does certain parts of your role get handed over to them.” If you're an Alliance member and would like to watch the insightful full panel session, click here: https://lnkd.in/eERW7TgC. Follow us for more insights from our other panellists 🙌 Thank you to our member lead Pamela Uddin & our panellists Marcia La-Rose FPRCA, CMPRCA, Jason Foo & Sharon Baker PCC. #MarketingAndAdvertising #IndependentAgency #Talent

Join Tiffany St James for The Future of Digital in Agencies Excellence course next month 💡 The rapid and constant speed of change in digital innovations means that its sometimes difficult to cut through the noise to find what’s right and relevant to apply to your agency. In this live, interactive day session we will review current global trends and digital predictions for agencies for this year to help you to understand what is likely to affect your agency the most and how you can embrace these changes. Book now: https://lnkd.in/eFmvJ2tS #Training #Digital #MarketingAndAdvertising