[ART OF FOOTBALL]

AOF x Universal Music Group. The Journey. Early morning rises, late night pit stops. A summer of infinite possibilities ahead. It's not about where you're going, it's about who you're going with. We collaborated with Universal Music Group to deliver 7 unique shirts for 7 unique artists celebrating the cultural crossover between a summertime of music and football. Capturing the unforgettable moments that make summertime the best time of year to express your individuality. Our collaborating artists include: The Rolling Stones, Lewis Capaldi, PiL, Caity Baser, Victor Ray, Mumford & Sons, and Self Esteem. A huge thank you to everyone in the team at Universal Music Group including Damian Treece, James Wheatley, George Whittle, William Stockwell. The shirts are officially available for pre-order via here. https://lnkd.in/eijCcU39

Back in my Day Collection.⁠ Our homage to the clothing that reconnects you to a simpler time. The first of our seasonal collection for our official clubs inspired by club catalogues made iconic in the 90’s. Each piece feels elevated and bespoke to your club identity, allowing you to express your self through your passion for the game. Thank you to every one of our clubs who have supported the vision to change this space for good. As well as the new clubs we are welcoming to the Team. Releasing this Friday. 03/05/24. 1pm BST

We are looking for some embroidery digitisation designers to get involved in some freelance projects. Please get in touch if you know anyone who would be interested.

AOF x Leicester City Football Club. Football culture is defined by the moments that matter and there is no club that recognises this as much as Leicester City. Forever immortalised by that incredible Premier League title winning team in 2015/16, the heart and sole of this club is built with community. We are proud to be welcoming Leicester City Football club to the team as a new partner, delivering garments that can help express the unforgettable moments they will continue to create with their fans. Our launch saw us spend time with Leicester band formally known as Easy Life at their studios speaking about just how much this iconic club has meant to them. A huge thank you to Ben Elkington and Brad Petcher for all of your work making this happen. Shop the collection now: https://lnkd.in/efjbRuBs

Our first European collaboration kicked off with Club Brugge. A club with British Heritage at it's core and a passionate Belgian fanbase, we are so excited to be delivering a refreshing fanwear range that speaks to the culture and tradition of this iconic club's values. A huge thank you to Jürn De Baets and Gauthier Vervaeke for all of your work getting this over the line. Shop the initial collection now: https://lnkd.in/gG96NZ6F Welcome to the team.

Celebrating the release of the inspirational & uplifting new film The Beautiful Game, we’re proud to have teamed up with Netflix and Homeless World Cup on a limited edition football jersey. The Beautiful Game is more than a film; it shines a light on the Homeless World Cup’s mission to use the universal power of football to support and inspire people experiencing homelessness to change their lives and reshape societal perceptions. Football is a universal language, and beyond the moments we get to experience every matchday, there is so much this sport does to give people the platform to rewrite their own narratives. Starring Micheal Ward, Bill Nighy and an incredible cast including Sheyi Cole who also features in our photoshoot – make sure you check out this amazing story about second chances & taking your shot. The Beautiful Game – A Netflix film. In Select Cinemas Now. Released on Netflix 29th March.

Wolves ay we 🖤🧡 Excited to announce the launch of our collection with Wolves today! A big shoutout to our dedicated team whose hard work made this collaboration possible. We're passionate about making football the most expressive community in the world and teaming up with a club rich in history and heritage like Wolves aligns perfectly with that vision. Special recognition goes to our talented brand storyteller, Josh Walker, who spearheaded the launch plan for his beloved childhood club. Welcome to the Team Wolves 🖤🧡

In December we celebrated 10 years of AOF. It’s crazy to think where the time’s gone. Thank you to each and every person who’s been a part of the journey, and here’s to the next 10 years. A happy new year from everyone at AOF, to every one of you. We could not have got to where we are without you. Bring on 2024!

Greatness is a lineage. Puma x AOF collection. 02.11.23 Get notified -> https://lnkd.in/dTm_rJQz [ART OF FOOTBALL] x PUMA Group