audioadpro

Happened overnight 🤔 Sept ‘21 - Met another ex Radio advertising fella called Michael Dobson for the first time. Oct ‘21 - Collaborated on an NHS brief together for Digital Audio Ads. Dec ‘21 - What a 🤯 - got to be an easier way. Jan ‘22 - We started 12 months of R&D. Dec ‘22 - Turns out there really wasn’t an easy way. Jan ‘23 - Soft launch V1 audioadpro proof of concept. 2023 - Lots more R&D, learning, development, refinement and iterations. Jan ‘24 - Let’s go for it. 🫣 April ‘24 - Managed to pay ourselves for the very first time. Sept ‘24 - Moved into smart new space at Tileyard North Oct ‘24 - Now a team of 8 and looking to welcome more. Actually, it’s happened over one thousand nights so far and we’ve only just begun.

Michael Dobson and I were very lucky in our formative years, to have learned about how to help advertisers have effective one to one conversations with listeners from illustrious radio copywriting legends such as Mike Bersin Mark Gregory Paul Renhard and several others. These learnings are the foundation of what we’ve developed at audioadpro In broadcast radio, the writers have to do most of the heavy lifting as Fairfax M Cone so eloquently describes below. The challenge being how to get your message to cut through all of the advertising noise and talk to your potential customer? Those target listeners might be 1 in 10, 1 in 100 or 1 in 1000 etc. and lazy copy more often opened with “Thinking of buying ……?” The luminaries I mentioned above, found ingenious and engaging ways of isolating the target audience without resorting to clichés. Large scale wastage was/is built into broadcast advertising, either in geography or in very limited audience segmentation and as we know ‘hope’ is not a strategy and finance teams don’t like unnecessary waste. We’ve incorporated the very best in what audio communication has to offer - a personal, intimate and emotive advertising channel, then added infinitely more scale, multiple budget efficiencies and quantifiable measurement & attribution. An audio advertiser and copywriters dream, plus finance teams reluctantly seem to like it too 😉

Rather reach the right people, at the right place and in the right time than just counting your reach before they’ve hatched. Luckily, we have an abundance of marketing research and tools for efficient targeting. #marketing #quote #inspirational

Edison Research has just published its latest Top 25 Podcasts in the UK for Q1 2024. The top four titles, The Joe Rogan Experience, The Diary of a CEO with Steven Bartlett, Sh**ged Married Annoyed and The Rest Is Politics, hold onto their places from last quarter, but there are changes elsewhere. Over on my blog, I've got a table that shows titles' changes over time. But what I find interesting is that comparing the UK chart with the US equivalent reveals that only two titles appear on both charts - Joe Rogan and The Daily. The rest of the UK chart is British, and none of them show up in the US top 50 titles. Read more here: https://lnkd.in/gYwNPdjQ #podcasts #audio

🌟 SoundCast at the Podcast Show London 2024 🌟 We are thrilled to share our experience at our very first Podcast Show London as exhibitor ! Our stand was a hive of activity, welcoming both our valued partners and promising new connections. We would like to extend a heartfelt thank you to all our partners who visited us. We were thrilled to welcome you on our booth and chat with you over a drink after the show ! Here are the key takeaways from this incredible event : 1/ Growth of the Event : Each year, the Podcast Show London becomes bigger and better, reflecting the ever-expanding podcast industry. The growth in attendance and participation highlights the increasing significance of podcasts in the media landscape. 2/ International Presence: This year saw a remarkable increase in non-British participants. We had the pleasure of meeting many European and US partners, solidifying the show's status as a strategic event for international businesses. 3/ Technological Innovations: Technology was at the forefront of many discussions and exhibits. Unsurprisingly, AI has made a significant impact, from content moderation to creation and monetization. It's exciting to see how these advancements are shaping the future of podcasting. 4/ Performance Measurement: The ability to measure audio campaign performance has improved dramatically, making podcasts a more reliable and effective tool for brands than ever before. The data-driven insights available today are transforming the way we approach podcast advertising. We look forward to continuing our journey in this dynamic industry. Thank you again to everyone who made this event a success. Until next year 😍 #PodcastShowLondon #SoundCast #PodcastIndustry #Innovation #AI #PerformanceMeasurement #Networking #InternationalBusiness AdLarge Cathy Csukas AdTonos Michal Marcinik Acast Michael Bayston Adwanted UK Sue Cullingham Ben Knowles audioadpro Michael Dobson Roger Cutsforth Paul Cranwell AudioPlus Nathan Warner Ausha 🚀 Jennifer Han Maxime PIQUETTE John Burgess John Sardelis Gal Sela Odeeo Rohan Premnath Podbean Norma Jean Belenky Podscribe Amelia Coomber Sounds Profitable Bryan Barletta Spreaker Mattia Verzella Alessia Brasili Zeno Media Justin Diller Nikols Latuff Azerion Hawk (an Azerion company) Cem Temur Pierre Orlac'h Ian Huang

Mobile game developers face mounting challenges, from stricter app store policies to changing consumer spending habits. In response, they're seeking diverse revenue streams. Enter in-game audio ads – a potential game-changer. Let's dive into the reasons behind this exciting shift 📈📣 #mobilegaming #audioadvertising #ingameadvertising