BE KEEN

We’re excited to announce our new partnership with Nicolaï Parfumeur-Créateur expanding their presence in the UK. Starting this January, Nicolaï’s distinguished collection will be available at Harrods, showcasing the brand’s fusion of tradition, craftsmanship, and the finest ingredients. Nicolaï, founded by Patricia de Nicolaï, has built a reputation on excellence and creativity. As one of the few brands overseeing the entire creation process—from sourcing the finest raw materials to in-house manufacturing—their fragrances embody meticulous craftsmanship and timeless elegance. Axel Michau de Nicolaï, Managing Director at Nicolaï, shares: "We’re thrilled to partner with Be Keen to expand our visibility in London. With over 25 years in the city, including two boutiques and a presence at Fortnum & Mason, our primary goal with Be Keen was to establish a presence at Harrods. Thanks to their efficient and dedicated team, this milestone has been achieved swiftly, and we eagerly look forward to our official launch in January."

Introducing the Be Keen Team! We’re excited to highlight Yigit, who has just stepped into the role of Field Supervisor! While he may be new to this position, Yigit is no newcomer to Be Keen—he has dedicated an impressive 11 years to our team! 🎉 In reflecting on his journey with us, Yigit shared: "It’s been an unforgettable experience growing alongside this company, and I’m excited for what’s to come!" Join us in congratulating Yigit on his new role, and keep an eye out for more inspiring stories from our team! 🙌

We’re excited to announce the opening of a new space at Lisbon Airport for the House of Creed! ✨ This exclusive opening reflects our continued commitment to delivering world-class fragrances to travellers across the globe, offering a luxurious and memorable experience. Our partnership with Creed continues to bring a touch of elegance to each journey, ensuring that travellers can enjoy the finest scents as they explore new destinations. Here’s to new beginnings and continued growth together! 🌟 #travelretail #nicheperfume #bekeen #creed #partners #newopening #lisbon #luxury #elegance

What an incredible week at Cannes TFWA 2024! Our team had the privilege of reconnecting with our partners and exploring new opportunities with emerging brands. The creativity and passion on display from our partners like Creed, Goldfield & Banks Australia, Cereria Terenzi Evelino and many more were truly inspiring. Each visit was an immersive journey into the world of niche fragrances, and we couldn’t be more excited about what lies ahead. A huge thank you to everyone who made this event such a success! #CannesTFWA #LuxuryFragrance #BeKeen #Partnerships #TravelRetail

Be keen is at #CannesTFWA! Over the last few days, our team has been actively navigating the event, visiting our partners and immersing themselves in the world of rich fragrances, exciting new launches and inspiring collections. It's been an incredible experience so far, strengthening partnerships and exploring the latest trends in niche perfumes. We're excited for what's next and eager to share more ✨

We're thrilled to be featured by The Moodie Davitt Report🎉 Since our founding in 2012, Be Keen has proudly collaborated with some of the most prestigious luxury fragrance brands🌍 Our growing presence across 27 countries is a testament to the incredible partnerships we’ve built with both brands and travel retailers around the world. Check out this insightful interview with our COO, Abla Bencheikh, as she shares more about our journey and the exciting future of niche fragrances in travel retail ✨

Be Keen is extremely proud to announce our partnership with Goldfield & Banks Australia for the development of the brand in #TravelRetail. This collaboration represents another milestone in our commitment to bringing the finest luxury fragrances to global travellers💫 Goldfield & Banks not only celebrates Australia’s extraordinary beauty but also leads the way in sustainable luxury. By sourcing rare native botanicals and using premium ingredients, they combine sustainability with French craftsmanship to create gender-free fragrances that pay tribute to nature’s wonders 🌏🌸 Discover the world of Goldfield & Banks—where nature meets luxury. #BeKeen #GoldfieldAndBanks #LuxuryPerfume #TravelRetail #AustralianEssence #SustainablePerfumery #OlfactoryJourney #NichePerfumery #Partnership

We are proud to announce the launch of #Shedir, a new exclusive fragrance from Tiziana Terenzi, crafted exclusively for Unifree Duty Free. As Be Keen, we are thrilled to have been instrumental in bringing this visionary creation to the world of travel retail. With our dedication to curating unique luxury experiences, #Shedir promises to take travelers on an unforgettable olfactory journey inspired by the beauty and magic of Istanbul ✨ Cereria Terenzi Evelino #Bekeen #Travelretail #Shedir #TizianaTerenzi #Fragrancelaunch #Luxuryfragrance #nicheperfumery

📣📣BE KEEN is Hiring📣📣 #Hiring for 3 key roles: A Chief Marketing Officer in London 👨🎨🔢📊, a Social Media and Community Manager in London #️⃣👪🎥 & an International Area Manager in Madrid 🤝🚀🌏 ! A great opportunity to work alongside a fantastic and passionate team ▶ Abla Bencheikh and the entire Be Keen Crew! Want to excel and thrive in a growth-oriented and agile work environment? Delve into the world of artistic perfumery and immerse yourself in its dynamic, independent luxury brands? Taste a unique blend of start-up flexibility combined with the expertise and know-how of large leading organizations? Come and help us BRING GENUINE AND AUTHENTIC BRANDS TO THE WORLD! Interested? Send me an email at kenza@coachingetc.co. Know someone? Tag them below. 🌐 Have a strong network? Would ❤️ it if you could share this post. 🚀 #Hiring #Perfumes #Luxury #Growth #Innovation #Creativity #Agility #Authenticity #Excellence #Passion ⤵ Learn more about the roles here: https://lnkd.in/gdqqbkSP https://lnkd.in/e9aeuGDf More details about the AM role by email. Photo by Anabel Luna. Vogue, Spain

Together, we create unforgettable experiences 🤝 Be Keen and Tiziana Terenzi have joined forces to bring the captivating Sea Stars collection to Harrods. Discover the full collection and experience Doradé, a new fragrance capturing the essence of the sea with vibrant Sorrento lemon and black pepper🍋 Cereria Terenzi Evelino