The Kite Factory

🚀 Great to see DCA unpacking key insights from our Gen Alpha research! Their latest article explores what this generation tells us about where culture is heading—it’s not about decoding them, but tuning into the signals they’re already sending. From shifting media habits to new frameworks of trust, the way brands engage with Gen Alpha is evolving fast. Catch up on the full article in the comments below, and for a deeper dive into our insights, download The Gen Alpha Playbook here: https://lnkd.in/e_QW3uvS 👇 #GenAlpha #MarketingTrends #StaySmart

Join us! We’re on the lookout for a brilliant Automation Specialist to work with us on a project basis—with the potential for future opportunities! If you love tackling challenges and finding smarter ways to work, we’d love to hear from you. 💡 Find out more about the role and what it’s like to work at The Kite Factory in the comments below ⬇️

"Perceptions of AI-generated content are becoming outdated faster than ever. The role of AI tools in creative processes needs to be constantly re-evaluated, and those adopting these technologies must work with unparalleled agility, continuously adapting their workflows." Chief Digital Officer Ben Foster, explores how AI is transforming the creative industry and how, at KiteStudio, we’ve audited the AI landscape—embedding cutting-edge solutions across content analysis, creation, and editing. By streamlining workflows and enhancing efficiency, we’re unlocking new creative possibilities while keeping human craft at the core. Read more via the link in the comments below ⬇️ #StaySmart #AIInnovation #CreativeVersioning

Yesterday, WaterAid’s Global Awareness Campaign went live. 💧✨ Designed to make the water crisis impossible to ignore, this powerful campaign is sparking conversation and raising awareness by ‘hacking’ spaces and using disruptive formats. With a bold media plan designed to grab attention and keep water at the top of the agenda, the campaign spans BVOD, OOH, audio, and digital, making it unmissable nationwide until March 25th. We’re proud to play a part in bringing this important message to life. Change starts with water. Change starts with you. Check out some of the ads in the comments below 👇 #WaterCantWait #HealthStartsWithWater #ClimateActionStartsWithWater

We’re excited to share the launch of our new client, Kytty—a new prize draw platform offering consumers the chance to win a brand-new, luxury lifestyle. Kicking off with a £2.2 million Megadraw, we've been tasked with audience understanding, media planning and buying, creative versioning, and overall marketing consultancy to drive sales and deliver fame for this exciting market disruptor. Find out more about Kytty via the comments below. 👇 #GetInvolved #ClientWork #MediaAgency

Fantastic to see Creativebrief diving into key insights from our latest research, The Gen Alpha Playbook! In partnership with Source Nine Insights, our whitepaper explores how Gen Alpha’s emotional drivers, digital habits, and consumer behaviours are reshaping the marketing landscape. The world of consumer influence is shifting, and Gen Alpha is at the forefront. Nearly half (47%) of UK parents now admit to “always buying the brands my children prefer”—an 8% increase in just five years. As this generation grows, their preferences, values, and digital behaviours are shaping household purchasing decisions more than ever before. Check out Creativebrief’s article via the comments below 👇 Access our full whitepaper report here: https://lnkd.in/e3bZ_cYk #StaySmart #GenAlpha #MarketingInsights

We're thrilled to be shortlisted at the Campaign UK Media Awards for our work with Zoological Society of London (ZSL) London Zoo, bringing the magic of wildlife to the heart of London with an immersive 360-degree underwater video at Outernet London. This unique activation transported visitors into the world of the zoo’s Humboldt penguins, creating a truly memorable experience. 🐧📽️ The campaign was a huge success, driving strong results and inspiring audiences to reconnect with nature. Find out more about how we made it happen👉 https://lnkd.in/es-RfUG6 #ZSL #LondonZoo #OuternetLondon

📢 It’s great to see our latest research, The Gen Alpha Playbook: Insights and Strategies Shaping the New Consumer Frontier, featured in WARC and The Media Leader UK! In partnership with Source Nine Insights, our research explores how Gen Alpha’s emotional world and media habits are redefining engagement. This generation isn’t just following trends—they’re driven by deeper emotional needs, from connection and security to creativity and autonomy. Catch up on the articles in the comments below! #StaySmart #GenAlpha #MarketingInsights

We're proud to announce that we've been shortlisted for two Campaign UK Media Awards! 🎉 ✨ Travel & Leisure Category – "Inspiring the Next Generation of Tennis Enthusiasts with LTA Tennisables” for LTA (Lawn Tennis Association). ✨ Best Use of Experiential – "Shared Spaces of Wonder: Transforming Awareness into Action for London ZSL Zoo” for the Zoological Society of London (ZSL). A huge well done to all the teams involved! 👏 Check out the full shortlist in the comments below. #WinTogether #CampaignMediaAwards

Wow—what an incredible turnout at our Gen Alpha event yesterday! We’re still buzzing from the energy in the room and the amazing conversations we had about this digital-native, socially conscious generation that’s redefining consumer behaviour and the future of advertising. A massive shoutout to our fantastic speakers—Lydia Martin, Rob Harrison-Plastow, Ruby Carter, Aidan Rouse, and Chris Davis, and a special thanks to our research partners at Source Nine Insights and our brilliant moderator, Nicola Kemp, for leading such a fascinating discussion on The Gen Alpha Playbook. The morning's insights were eye-opening—did you know under-15s aren’t just consumers, but key influencers in household decisions? With YouTube and TikTok dominating their media habits and 64% of 12–15-year-olds skipping ads, it’s clear that brands need to rethink their approach to stay relevant. If you want to future-proof your brand strategy, don’t miss out—download The Gen Alpha Playbook in the comments below. This is just the beginning—stay tuned for more insights! 🚀📊 #GenAlpha #NewConsumerFrontier #MarketingInnovation #TheGenAlphaPlaybook