Bicycle | Certified B Corp™️

It’s no secret we adore working with Estrid. Here’s a little snapshot of our recent campaign with them in London 🖤

The UK government yesterday confirmed what we all knew was coming. Starting October 2025, the UK will see a 9pm watershed on TV advertising for junk food, alongside a total ban on paid-for online ads for unhealthy food and drinks. This move, aimed at tackling childhood obesity, was confirmed by Health Minister Andrew Gwynne yesterday: These restrictions are intended to protect children from being exposed to advertising that falls into the High, Fat, Salt or Sugar items, which, as some research shows, can shape lifetime dietary preferences. To date, the HFSS rules have been a blunt implement, with many brands producing food that can be enjoyed as part of a balanced diet getting caught in the crossfire, whilst other clearly more unhealthy ones, sidestepping the rules due to 'portion size'. See below for a cracker from KFC that is NOT HFSS, according to the current restrictions from the Mayor of London. Farcical, right? Here at Bicycle, we are looking forward to working with our clients in order to navigate this new world of operating. It will no doubt throw up numerous challenges and opportunities. HFSS brands are going to need to think differently and embrace the power of and - especially bringing media and creative together to work in harmony. One thing is for sure - gone are the days of brands and media owners stretching the limit when it comes to this stuff. The “spirit” of the rules matter as much as the legals.

We believe the bigger the gap, the worse the work. Whether it’s a division between on and offline, AI and humans, brand and performance - as the gap stretches the quality suffers. And perhaps the biggest gap of all is between media and creative. When these two go hand-in-hand the real magic happens. That’s why we’re ecstatic to announce our appointment as full service, media and creative lead agency for Papa John’s. Because when things come together, good things happen. Pizza & Bikes? You Know It Makes Sense. https://lnkd.in/etTJjaki

Our campaign for Dutch Barn Vodka is getting a lot of traction amongst the marketing community at the moment. It’s been a delight to work on. They’re a brand that understands the power of provocation and everything they do is intended to puncture the pomposity of the premium spirits category whilst still delivering a quality story. Like another Bicycle | Certified B Corp™️ client, Estrid, they have harnessed the impact of out of home - good old fashioned posters - to great effect. Oh, and Ricky himself writes the copy. Which is probably why it’s so bloody good. #marketing #OOH #dutchbarnvodka

Thanks, Andrew Tindall. We love working with Dutch Barn Vodka - although some revisions were needed to the original designs to get the posters past Transport for London...

We are proud to be a B corp. It happened overnight last year, but our journey to certification has been a long and transformational one. It challenged us to become a better business today and think deeply about how we continue to improve and make a meaningful impact tomorrow. From our latest Slipstream newsletter, Reema Qureshi Patel FCA, our Finance Director and Partner discusses how incorporating sustainability goals within commercial objectives is no longer optional for media agencies; it is an essential strategy for future-proofing your business.

GO GO GO MOJU's biggest multichannel ATL campaign has just dropped Their newest WAKE SHAKE BOOM campaign is set to reach 85% of UK consumers... that’s 17.5 million more consumers than last year’s campaign 🤯 That's a lot of ginger getting consumed over the next 17 weeks and beyond... The Bicycle team has secured them: 📺 New ’20 and ’10 TV spots across breakfast programming on ITV, Sky and Channel 4 📻 MOJU’s first ad spots firing up Breakfasts and Afternoons on Absolute Radio, Virgin Radio UK and Radio X 🎤 Their first radio sponsorship with “5 Words 5 Grand” hosted by Dave Berry for a powerful dose of morning mojo With this powerful dose of morning mojo, we’re hoping to help more consumers than ever reaching for their daily go-to punchy pick-me-up. Creative creds to Who Wot Why London. We can’t wait to see what this one brings…

We are happy to announce we have been selected for the Culture 100 Award for 2024 from Hyer! Out of 5,000+ companies reviewed, we're proud to be among the UK companies leading the way in creating a people-first workplace. A big thank you to our incredible team for making this special moment possible. Your dedication and passion are the 💚 of our success. Want to join the team? We're hiring! Check out our open positions 👉 - Business Director - Programmatic Director - AV Manager Please email jobs@bicyclelondon.com - no agencies please.

We’re hiring. Specifically for a bright, determined and charming Talent and Employment lead. If that’s not you but you know who it is, please share the JD below. Many thanks. https://lnkd.in/eHrZacHj

Welcome to our two newest recruits, Eric & Evie. Eric, joins as a Paid Social Manager from EssenceMediacom UK to support our growing digital team and its capabilities. Evie, joins our Account team as an Exec having graduated from University of Southampton just 1 month ago. Great to have you both with us and looking forward to seeing what you can achieve.