bluesoup

We've got some new 'soupers who have joined our growing bluesoup Digital team. First up to introduce is Tom Whitting. Tom has joined us as Head of Paid Media & we're so excited for him to bring his years of knowledge to the agency & our clients. It also means with the arrival of Tom we have a new office dog, Rex 🐶 (Keep posted for more office dog updates). Here's what Tom had to say about his arrival to our ambitious Digital team 🔥

Designer Melissa Carne’s tapped into the growing demand for dog-friendly snacks...or Ice Cream specifically for this example. Lovely bit of clever packaging that is guaranteed to create a bit of organic posting. Love it.

🚨This may be controversial, but TikTok is a genius platform for making marketing content that connects with people. Why? - The algorithm is simple: TikTok rewards good content - It’s informational: TikTok is where people go to learn about things - The users are honest: they don’t hold back on criticism or opinions You might think TikTok is just another passing trend, but it’s far from it. There’s a reason everyone is talking about it. With its simple algorithm, unfiltered honesty, and vast range of content, TikTok has transformed into a powerful platform for brands to connect with audiences in a real and raw way. It's where people come to learn, laugh, and engage—and if your content is good, TikTok rewards you with visibility. The question is, are you making content that connects? We’re constantly helping brands create content that turns heads, sparks conversations and gets people talking. And if one platform can get you one step closer to reaching your business goals, why wouldn’t you try it? Is TikTok part of your current strategy? Why not take the time to meet your audience in the middle and listen to what they say? Real audience insights should be at the heart of your content strategy. #tiktokmarketing #marketingtrends

So turns out Facebook is attracting Gen Z, and TikTok is attracting Baby Boomers 🤯 Here's what’s happening: Facebook, the supposed dinosaur of social media, is seeing a Gen Z renaissance. Meanwhile, TikTok, the alleged playground of the young, is graying at the edges. Facebook's Gen Z Resurgence: - 49.0% of U.S. Gen Z on Facebook in 2024 - Projected to hit 56.9% by 2028 - That's 40.5 million young eyeballs And what’s behind the uplift? - Event planning - Niche groups - Marketplace (75% of Gen Z users bought there last year) Gen Z still trails older generations in usage time, but usage is growing strongly… Now for TikTok's Boomer Boom: - 10.5% increase in U.S. Boomer users expected next year - From 8.7 million to 9.7 million Surprised? Don't be. TikTok is thriving with content for everyone… So, what's a marketer to do? 1. Stop assuming. Start researching. 2. Tailor content to platform AND demographics 3. Remember: Facebook ≠ Old, TikTok ≠ Young While platforms evolve, user behavior is changing too. Time spent on Facebook is dropping for under-55s. TikTok adoption is rising across ALL age groups. The social landscape never stands still, and neither do generational behaviours. What was true 6 months ago is almost definitely not true today…

📌 Pinning down success? It’s easier than you think! Pinterest is no longer just a place for mood boards; it's a dynamic platform for visual storytelling that drives consumer action. With over 459 million monthly users searching for inspiration, ideas and products, it’s where dreams take shape and turn into shopping decisions.  Is your brand appearing where your audience is planning their next move? At Bluesoup, we know how to turn inspiration into action, creating visual campaigns that don’t just get saved - they get results. Discover how we can help your brand become a part of the picture - read our latest monthly stand-up blog by Ashleigh Sharples into how Pinterest is a powerful tool for marketeers. https://lnkd.in/ezCEDw_m

Marketing to Baby Boomers 101 Forget the stereotypes. These folks aren't sitting around watching daytime TV. They're out there living life, spending money, and yes, scrolling through social media. So how do you reach them? Here are some real tips that actually work: 1. Speak their language, not their age Don't mention "seniors" or "elderly." They don't see themselves that way. 2. Quality matters They've got money and they're willing to spend it on the best. Show them why your product is worth it. 3. Be clear and straightforward No slang, no jargon. Just honest, clear communication about what you're offering. 4. Prioritise customer service They value good service. A lot. Make it easy for them to reach a real person when they need help. 5. Don't forget print Yes, they're online. But they still read newspapers and magazines too. 6. Focus on benefits, not features How will your product make their life better? That's what they care about. 7. Use relatable images Show active, vibrant people their age using your product. Not models young enough to be their grandkids. Here's the thing: Baby Boomers aren't a niche market. They're a massive, diverse group with serious spending power. They're not afraid of technology, they're not stuck in their ways, and they're definitely not waiting around for life to happen. So, take a good look at your marketing strategy. Are you really speaking to Baby Boomers? Or are you still buying into outdated ideas about what it means to be over 50? What's your experience? Have you seen brands nailing their Boomer marketing? Or making major missteps? Let's chat about it.

I had the great opportunity to launch our new Travel & General Insurance Services Limited video at the Travel Weekly UK Future of Travel conference earlier this week. It was a fantastic event to highlight our 40 years of dedicated service to the travel industry, surrounded by so many forward-thinking professionals. A big thanks to everyone who made the event such a success! Lucy Huxley Miriam Tidman Travel Weekly UK bluesoup Steve Tricker @Sarah Mitchell #TravelBonds #FutureOfTravel #t&g40Years #TWFutureOfTravel

🌍 Today, we celebrate the world... and the marketers who help you explore it! World Tourism Day isn’t just about travel; it’s about embracing the power of connection. Tourism opens doors to new cultures, ideas and opportunities, both for travellers and the brands they love. This World Tourism Day, we’re excited to think about the future of tourism and its developments. When considering tourism's impact, one thing is clear—“the future of tourism is in the hands of young people.” It’s crazy to imagine how vital tourism can be, such as helping foster peace between nations and supporting up-and-growing economies. It’s easy to see why the new generations after us have a very important role to play. As a recognised B-Corp agency, we understand what it means to be responsible travellers and consider ways we can do better as an industry—to help support both businesses and communities alike. #WTD24 #worldtourismday

Well done to all involved and especially 'Doug'. Can't wait to see the finished campaign.

📊 Metrics that matter—especially in Q3! As we approach the end of Q3, it's time to take stock of the numbers that really matter. Clients are increasingly looking for insights that go beyond vanity metrics—focusing instead on the results that matter long-term in supporting brand goals. From customer lifetime value to conversion rate optimisation, we know which KPIs are moving the needle. Ready to report success? When measuring the impact of your campaigns, these are the key metrics to keep front and centre. 🔵 Engagement – Are your audiences interacting with your content? High engagement shows you're hitting the right notes and fostering meaningful connections. 🔵 Conversions – Ultimately, success is about driving action. Whether it's a purchase, sign-up, or lead, tracking conversions is essential to understanding your campaign's effectiveness. 🔵 Long-Term ROI – It's not just about quick wins! Measuring long-term return on investment ensures you're driving sustainable growth and seeing the true value of your marketing efforts. How are you measuring your success? Do these match up? At Bluesoup, we help you track the metrics that YOU care about, ensuring all marketing efforts are driving results that matter. #brandsuccess #q3 #marketingtips