Stratton Craig

Thanks Building Brands UK for a great conference in Exeter yesterday. Lovely to meet so many people from the South West creative industry and lots of great talks on Positive impact marketing, AI, The importance of communication & collaboration & Behavioral science in the world of comms. Plus, the Exeter Chiefs Totem Pole made for a very impressive backdrop!

Delivering difficult news is a real balancing act - and no one will know this like Rachel Reeves when she announces the budget this afternoon. Underestimating the importance of tone when sharing tricky news can be a sure-fire way to miss the mark. As my clever Stratton Craig colleague Anna Fozzard wrote a while back, there's a touch of the Goldilocks involved in nailing your tone of voice when the going gets tough. Particularly good read for those working in financial services comms, this one. Check it out below.

To build credibility in your sustainability strategy, it’s important to shape a story that makes sense. The alternative can read like a list of unrelated activities, underplaying the thinking behind your efforts. In this piece, sustainability writer Anna Fozzard delves into Stratton Craig's own experiences working with clients on sustainability narratives, looking at both the green lights and the cautionary tales. Read it here: https://lnkd.in/eKs7iQeF

When sustainability is an integral part of what you do, it's particularly important that your own sustainability story resonates with your stakeholders. To showcase their focus on ESG and responsible investing, our client Castik Capital, a private equity firm based in Luxembourg, asked us to help them write their first ESG report. We've now written two of Castik's ESG reports, helping the firm communicate its compelling sustainability story to the world. Read more about our work - including links to the reports - here: https://lnkd.in/eqtX9UeF

Big thanks to Agency Hackers for the invite to the Agency Forecast launch. It was great to get together with so many talented agency leaders to reflect on 2024 so far, look forward to what's next and have a nose around the Houses of Parliament - what a venue!

Misaligned. Unfocused. Ineffective. The pitfalls of content marketing are many. To stand out in a crowded field, the best content marketing programmes are becoming increasingly mature and sophisticated. In our latest insight piece, writer Sophie Cole runs through the most common content strategy mistakes and missteps that we see. And, most importantly, how to avoid them. https://lnkd.in/e3YxbpRg

There's an art to job ads. Yet with so many needed to recruit across departments in large companies, the responsibility for creating them often falls to hiring managers with little writing experience. But an effective job ad can be the difference between winning and losing out in the search for top talent. In our latest insight piece, Elliott Fudge explains the fundamentals of a good job ad, from length to tone, and why consistency should be key. Read it here: https://lnkd.in/eSQ2qqAv

Most large businesses publish sustainability data. In fact, 93% of them do, according to a recent digital engagement report by Black Sun Global. But communicating effectively on sustainability means sharing compelling stories as well as robust data. And this demands a more strategic approach to reporting. In our latest insight piece, we share learnings from writing more than 150 sustainability reports for clients - how to prepare, how to collaborate effectively, and ultimately, how to get the most value out of each report: https://lnkd.in/ej3YFZiY

Gen Z will account for more than a quarter of the workforce by 2025, according to Zurich Insurance. This is a generation coming of age in an uncertain world of pandemics, climate change and geopolitical tensions. No surprise, then, that its expectations of the workplace are different than previous generations. So how can employers use content to engage with Gen Z early talent, and address their priorities and perspectives? Our writer and strategist, Anna Fozzard, has some ideas: https://lnkd.in/eDyznYqe

More scrutiny. Tougher requirements. Higher stakes. With ‘legislation lethargy’ highlighted as one of the main takeaways from a recent Mitie poll of industry decision-makers on the burden of reporting, it can help to have winning report experts on side. Disclosure doesn’t have to be dull. Compliance doesn’t have to be complex. At Stratton Craig, we help businesses tell their own story – and tell it well. Find out more about our report writing services: https://lnkd.in/enMet6JV