Brainlabs

As platforms like YouTube and Netflix venture into the world of gaming, the landscape for brands is being redefined, and the roadmap to connect with brands in ways never explored before is being paved. 🚀 In our latest report, influencer experts Hannah Cole, Shamim Ahmed, and Celeste Houlker explore what’s happened, what’s currently happening, and what’s to come in the gaming industry, along with some top tips for tapping into the gaming community. 🎮 Download the report here: https://lnkd.in/euEnWvkD #gaming #digitalmarketing #influencermarketing

Still on cloud nine from our win at the Global Performance Marketing Awards for Best Use of Data & Insights ✨ We were so honoured to be shortlisted alongside some incredible, industry-leading work, so to take home the prize for our work with DESIGNER PARFUMS really was the cherry on the cake 🍒 Proving the value of influencer on the bottom line is something that keeps marketers across the industry up all night, so to be able to say we’ve actually achieved this is a huge feat, not just for Brainlabs and our clients, but for the marketing industry as a whole 💪

Our VP of Paid Search, Alessandro Creso, sat down with Think with Google to talk about how AI is transforming marketing strategies. 💡 Link to catch the full conversation here: https://lnkd.in/eAzSqiZP

Join us for ‘Unlocking Gaming’s Evolution’ 🎮 📅 Thursday 21st November, 10:00 AM - 11:00 AM GMT 🎙️Hear from Ubisoft, Activision Blizzard and Dovetail Games. Competitive gaming is experiencing unstoppable growth, with the industry now worth almost double the film and music industry, combined. In this webinar, discover how the gaming world’s mastery of social media and content creation can inspire brands across all sectors to boost audience engagement and build loyal communities online. Don't miss out on this opportunity to gain insights from industry experts! 👉 Register here: https://lnkd.in/et73S4vK #InfluencerMarketing #Gaming #DigitalMarketing #Webinar

Are you maximizing your brand’s potential with a true multi-channel approach? 📱 With so much focus on TikTok and Instagram, you may be overlooking other platforms that could expand your audience. Sophie Booth, Growth Director at Brainlabs, discusses how brands should actually use a multi-channel approach to get ahead in 2025. 🚀 Want to know which platforms your brand should get involved with? Read the full article below 👇 #influencermarketing #multichannelmarketing #highperformancemarketing

Brainlabs has come out on top at the 2024 Google Agency Excellence Awards in EMEA for Creative Coverage! 🏆 This award recognises our rigorous testing of Google's Demand Gen and Video Reach Campaigns, combining creativity with technology for high-performance results.    Speaking on the win, our Deputy Managing Director, Programmatic UK, Alex Glover said: “Our dedication to exploring Google's AI tools across the marketing funnel has paid off. The Tom Ford campaign is a prime example of how this innovation can drive success, and this award is a recognition of our team's dedication to testing, our collaboration with Estee Lauder Companies and Tom Ford, and our unwavering commitment to pushing the boundaries of Video & Display through the funnel.”  A huge congratulations to all other winners and finalists on their entries!    👉 Read more about the win here: https://lnkd.in/g42gaQQu #AgencyExcellenceAwards #GooglePartnerSummit

A huge congratulations to our UK Influencer Marketing team following their win for Best Use of Data and Insights with Designer Parfums at the Global Performance Marketing Awards last night 🎉

Welcome to your monthly dose of #Brainwaves 🧠 🌊 Influencer Insights! Each month, our expert Brainlabbers dive into the hottest topics in influencer marketing, sharing the knowledge you need for high performance on social. Our October edition looks into: 🐔 On the pulse: From brand-first to brand-second. Is this the key to thriving in the social ecosystem? 📱 Platform updates: Battling misinformation on TikTok, YouTube shorts coming for the throne, and Pinterest Performance+ Suite Launch. 💄 Campaign of the month: Erborian - why the UK's best-selling Korean skincare brand keeps coming back. 🔥 Brainlabbers hot take: How not to do Black History Month like every other brand. 🎮 Content spotlight: Unlock the potential of gaming in our 'Unlocking New Levels' report. Interested in learning more? Subscribe to our newsletter today! #influencermarketing #industryinsights #socialmediatips #gaming #gamingindustry

Some exciting news to kick off the week 💥 Brainlabs has been shortlisted for a TikTok Ad Award, alongside MGA Entertainment, for Greatest Performance! Huge shoutout to the team for an incredible achievement - looking forward to the awards ceremony in November 🥳 TikTok for Business Europe

Earlier this week, our Global Chief Product Officer, Mark Syal, joined a powerhouse panel at LinkedIn's flagship London event B2Believe. Moderated by LinkedIn's Lauren de Boer, the panel featured insights from industry leaders including Lars Grønnegaard Hansen CEO at Dreamdata and Alice de Courcy CMO at Cognism. Together, they explored how effective measurement is critical to driving B2B success. Here are our top three takeaways from the session: 1️⃣ Measurement is fundamental to business growth - It connects marketing and business strategies while giving us the tools to optimise both. 2️⃣ Align measurement goals with leadership priorities - Ensure every team member is working towards the same objectives, and these are in sync with the business's top priorities. 3️⃣ The B2B buying cycle is long, but measurement proves value - Though measuring impact can be challenging, it's essential to demonstrate marketing’s role as an investment. #B2Believe #PlaceToB2B LinkedIn for Marketing