Brands2Life

We’re #1! The PRWeek UK Tech League Table is out today and Brands2Life tops it. A huge thank you to all our teams, clients and partners. Here’s to even more BETTER STORIES I BIGGER IMPACT in 2024. Learn more: https://bit.ly/4bnUL5W

🚀 Startups, when’s the right time to announce yourself to the world? For many, building in stealth mode sets the foundation for growth. But you only get one chance at a first impression, so how do you ensure your launch lands with impact?   Our latest blog post explores the key strategies – timing, targeting, and narrative control – to help scaling companies maximise their big moment. Whether for brand buzz or commercial traction, we’ve got tips to make it count: https://lnkd.in/eZJms_hX

Heading to the PRovoke Media Global SABRE Awards in Washington this evening with our Global Technology Agency of the Year nomination. Would only be possible through the brilliant support of our teams, clients and partners.

🤔 Can humour really make a difference in healthcare communications? In the latest issue of PharmaTimes Media Ltd Magazine, our Head of Pharma, Isabelle Scali, dives into how humour can transform the way we engage with healthcare audiences. In the article, Issy explores how lightening the tone in a serious industry can break down barriers, make complex information more accessible, and create lasting connections. Curious about how humor could be the key to more effective healthcare communications? Read the article here: https://lnkd.in/eXFGmqEx

"The biggest election year in human history." But what does this mean for #PR pros around the world?    We asked some of our Global partners for their views on communications strategies during such a busy political period. Hear from Miguel Ángel Sánchez López at Canela, Ronelle Bester at Red Ribbon Communications and Rich Gallagher at Brands2Life US for specific advice for brands in Spain, South Africa and in the US: https://lnkd.in/eJ5-AVeU

With the Budget just over a week away, our Public Affairs team takes a look at what businesses can expect from the Chancellor, and how they can prepare for post-Budget engagement with the Government: https://bit.ly/4dRWukc #Budget #AutumnBudget #PublicAffairs

As marketers, we’re constantly walking a tightrope: balancing the need for long-term brand investment with the demand for short-term lead generation – especially when economic pressures are high. In our latest thought leadership series, Marketing in Transition, we’ve surveyed 200 CMOs and CCOs in the UK, France, Germany and the US to understand their biggest business opportunities and challenge. Ready to learn how to balance immediate wins with lasting success? Dive into our next instalment, Balancing Brand & Lead Generation, for strategies on navigating this tension in your marketing efforts: https://lnkd.in/ed3d3EFz Prefer to listen to the article instead? Check out the audio version on Spotify and Apple Podcasts 🎧

The traditional lead gen model is broken ⚠ In B2B marketing, focusing only on the 5% ready-to-buy isn’t sustainable. Our research shows that 54% of CMOs face pressure to prioritise lead-gen over brand building, but this narrow approach leads to rising costs and poor-quality leads. At Brands2Life, we focus on creating demand by engaging the 95% who aren’t ready to buy yet. By understanding your Ideal Customer Profile (ICP) and meeting them where they are, we help build long-term relationships that drive growth. In our latest #CommsThoughts article, Tim Corcoran, our Managing Director of Marketing & Creative Services, shares how our approach to demand creation can help Marketers resolve the tension between the two priorities: https://lnkd.in/e5i62c-Z Ready to transform your lead gen strategy? Let’s chat! #DemandCreation #LeadGeneration #B2BMarketing 

Last night we were highly commended in the Best Environmental Purpose category for our Coral Maker campaign with Autodesk at the PRWeek UK Awards! This project means a lot to us and getting this recognition shows the power of purposeful work in making a real difference for our planet 🌍 Big shoutout to our incredible team and partners who helped bring this to life – we couldn’t be prouder!

Want to know what a PR actually gets up to? Our Kirsten O'Doherty shares a day in the life of a PR Account Executive - check it out on our website 💫 https://lnkd.in/e26sCtmK