Brave Bison

As Mariah Carey gets ready to defrost, we say goodbye to October and hello to November! ❄️ Not that we’ll be forgetting you in a hurry, October, you were MEGA:  🎤 We hosted another sell-out event as SocialMinds LIVE took over Manchester, featuring experts from Reddit, Surreal, Lick, TikTok, BBC, ITV, and more. 🥇 Brave Bison Performance stormed the UK Search Awards with shortlists for Currys, New Balance, and Furniture Village. 📖 Brave Bison Commerce dropped their new Composable Commerce Unlocked whitepaper on modernising SAP. Get it while it’s hot. 💚  Brave Bison Media Network inspired the herd with a Lunch & Learn on overcoming imposter syndrome for World Mental Health Day. Ft cameos from Emily Blunt and Ryan Gosling. 🍿 …all this PLUS more. Tune in below to uncover the highlights! 👇 

From AI-driven insights to real-world results—thrilled to take silver at The Drum Awards for our game-changing search campaign with Markel! 🏆 Through bold moves and a collaborative spirit, we overcame fierce competition to drive 85% more policy sign-ups YoY and a 24% boost in consultations, showcasing the very best of what Markel and Brave Bison can achieve together. Huge thanks to our incredible team and partners at Markel for making this success possible! Check out the details here 👉 https://lnkd.in/dSsGBR8n #TheDrumAwards

In a world of AI-generated content and influencer noise, audiences are craving real voices. Emerging brands often feel overshadowed by the big established players. Your online perception is crucial for SEO, and strategic thought leadership is the key to stand out from the crowd and conquer those Google rankings. Discover how to enhance your brand signals and secure high-quality backlinks—all while establishing yourself as an industry authority 👇

🔬 Get into the science of incrementality with Brave Bison and Lifesight. In this video, we dive into the art and science behind measuring ad impact with Marketing Mix Modelling (MMM) and testing frameworks like split-testing, geo-testing, and time-based experiments. Join Rajeev Aravindakshan Nair, co-founder at Lifesight, and Fahmi Mohammed, Brave Bison’s Director of Performance Media, to uncover how brands can unlock more accurate, actionable insights to power up their campaigns. Catch up on the entire series here 👉 https://lnkd.in/eXdnuSdG

Monolithic systems are out; composable commerce is in! With 68% of companies already leveraging AI, those investing in new tech see a significant boost in revenue. Yet many construction companies still cling to outdated eCommerce solutions that limit their potential. Welcome to the new digital era with composable commerce—a game-changer that allows businesses to create a flexible tech stack tailored to their unique needs. In PBC Today's latest edition, Carole Breetzke, our Business Solutions Director, dives into why composable commerce is not just a tech upgrade—it’s a strategic imperative for thriving in today’s digital landscape. Keep reading on page 158 👉 https://lnkd.in/eXR_Ds77

Big dreams need bigger platforms – here’s how we supercharged Winparts. When Winparts found their platform couldn’t keep up with their growth ambitions, Brave Bison stepped in to rev things up. Handling a massive inventory, multiple languages, and billions of SEO landing pages, we delivered a composable, future-proof solution through SAP, Storyblok, and Alokai (previously Vue Storefront). Hear the details straight from the experts: 🔹Marcel Houtzager, CTO at Winparts 🔹Stephen Hallinan, Enterprise Architect Director & CX Strategist at SAP 🔹Ben Field-Johnson, Growth Director at Brave Bison Grab our latest whitepaper for the full story and get the roadmap to building a modern composable solution 👉 lnkd.in/enrvB8aE

TikTok + creators = peak season magic 🌟   Partnering with the right creators can be a game-changer during peak. Collaborations with on-trend creators can help you reach audiences in meaningful ways, fuelling engagement and driving sales. From fresh content that aligns with your brand to smart ad strategies like Spark Ads, creators add that extra boost to make your campaigns stand out this peak season.    Download our playbook for actionable hacks to help your brand thrive this festive season 👉 https://lnkd.in/eQDZzEXY

From local to global with ease: Modernising Winparts' eCommerce system with Composable Commerce.    With Storyblok, SAP, and more, Winparts ditched their outdated system to scale up, innovate, and create a seamless SAP Customer Experience across multiple markets. Discover how composable commerce helped them transform and future-proof their business with:   ✨Integrated multi-lingual, multi-market strategy for global reach  ✨A/B testing and rapid iterations for constant optimisation  ✨Best-of-breed solutions like Storyblok CMS and Elastic for search    Download the guide to transform your tech stack 👉 https://lnkd.in/enrvB8aE  

Google’s performance max just got a major AI-powered makeover! The latest PMAX update gives advertisers more control than ever with a range of new tools and features designed to make ad creation faster, easier, and way more effective. With stunning auto-generated creatives and smarter video adaptations, your campaigns are set to shine. Keep reading👇

Ready to tackle the messy middle funnel with programmatic advertising? In our latest ‘need to know’ update, our Director of Performance Media, Fahmi Mohammed, dives into how programmatic can tackle the messy middle of the customer journey. Discover the agility it offers in targeting the right audiences at the right time, whether through connected TV, digital out-of-home, or audio platforms.👇