SocialChain

Community isn’t a nice-to-have. 🙂↔️   It’s not a box ticking exercise. It’s not an afterthought.   It’s essential. And being plugged into your community – into what’s happening in the world, and what they care about – makes the difference between being a brand that posts content on social and being a social-first brand.   When their Disney Bambi product range coincided with a certain high-profile influencer giving birth to a baby girl who shared the same name, Primark spotted an opportunity. All it took was a few small tweaks based on what was relevant to their community at the time – and they were able to make massive amounts of noise off the back of it.   Iconic 👏 Listen to the full episode now with senior global social media and community manager Kymberley Thomson: https://lnkd.in/e7QN_M4v  

Heard it here first, when it comes to Kopparberg UK (Cider of Sweden Ltd.)’s most used and loved marketing channels, social is coming up top. That’s music to our ears 🎶 “Social is so reactive,” explains brand manager Nancy Dales. “It lets you have those conversations with consumers that you don’t get to have anywhere else.” You don’t need to tell us twice 👀 Find out more of the magic behind Kopparberg’s genius collaboration with Melanoma Fund in our live podcast episode with Nancy, available now wherever you get your podcasts: https://pod.fo/e/2b4e3c   

🆕 New ep alert 🆕    A brand-new episode of the SocialMinds podcast is live on your feed now, and it's a good one...👀    It's our episode with Primark's senior global social media and community manager Kymberley Thomson! 👜     Kymberley sits down with our CMO Hannah Baker for a conversation all about how Primark converts social buzz to in-store sales. Expect insights on reactivity, why community isn't just a nice-to-have, and plenty of laughs in the process. 😅    🎙️ In need of a Wednesday pick-me-up? This one is worth the listen. Out now wherever you get your podcasts: https://lnkd.in/e7QN_M4v 

Go on team! Next challenge – running the distance from London to Engage Digital Partners’s Melbourne office? 🤔🌏 

It’s time for a new Social in Six episode with an all-new guest!     Our senior creative Callum Woodbridge is joining Melissa Harvey to cover six of the most important headlines from social this month, and there’s lots going on as usual...    This time, there’s two updates from Instagram, including the news that the platform is reportedly considering a standalone app just for Reels.     Plus, LinkedIn is rolling out impressions for comments, Pinterest is tagging AI-generated images, and TikTok has commissioned a new study that says it’s the most effective media platform for short-term ROI. 💸      What’s your fave update? Let us know👇💭      🎧 And listen now to get all these updates in full: https://pod.fo/e/2b9778   

We’re beyond excited to welcome Michael Scott as our new executive creative director—bringing nearly 20 years of creative firepower to the team. 🏁 Mike’s delivered bold campaigns for the likes of Disney, Asda, Sky, and Holland & Barrett. He’s built and managed global teams and even led creative direction and design for the Stick To Football studio as part of Gary Neville’s Overlap YouTube series (meeting his childhood heroes in the process!). ⚽ In his new role at SocialChain, he’ll be leading the creative team in order to deliver meaningful, innovative campaigns that help our clients boost growth through a social-first strategy.   And we can’t wait to get stuck in. Welcome to the team Mike! ⛓️ 🗞️ Read more as exclusively covered in Campaign UK: https://lnkd.in/eQh2uMzC

A brand new episode of the SocialMinds podcast is live now – and it’s the latest from our live session at MAD//UpNorth! 🎙️    In this episode, head of Very Media Group Laura Jones tell us how the wider brand has evolved beyond its catalogue roots to become a content powerhouse working with over 2,000 brand partners. 💪     Find out how Very Media Group’s mission to help families get more out of life translates to social, the lessons from Very’s business transformation, and what’s next for retail media. 👀      🎧 Listen now: https://pod.fo/e/2b774c  

A bolt-on. An afterthought. A nice-to-have. Call it what you want. The reality is, too many brands still see social as the finishing touch in an overarching media campaign – not the starting point. 📱   But here’s the truth: social isn’t just a channel. It’s an entire ecosystem where billions of people live, connect and create. And if your brand isn’t built for social, it’s not built to last. In her latest article, our CEO Jacinta Faul lays it all out: what being a social-first brand really means, why campaigns need to evolve with their audiences, and why your 2025 strategy should be built with social at its core. 📰 Ready to stop playing catchup? Read the full article over in The Media Leader UK: https://lnkd.in/eiMKkstX 

We’ve loved seeing all the love you guys had for our live sessions at MAD//UpNorth! ❤️     Our latest episodes with Yorkshire Tea, Kopparberg UK (Cider of Sweden Ltd.) and Tonic Health are live on the podcast feed now – with the rest still to come 👀    If you just can’t wait til then, why not check out our top takeaways report?     We’ve pulled together the best bits from all 10 of our live podcasts into one handy downloadable report, complete with insights from TikTok, Very Media Group, Domino's, SURREAL and more.     ⬇️ Grab your copy: https://lnkd.in/ehCr6mad Been out of the loop? Catch the highlights from a jam-packed two days at the North’s most disruptive ad festival 🎪👇  

It’s not enough for heritage brands to rest on their laurels. Today’s creator-led challenger brands are already running circles around them – and giving audiences what they really want to see. 👀     One of those brands is Tonic Health, whose founder and CEO Sunna van Kampen joined Eve Young on the sofa to kick off day two at MAD//UpNorth. Trust us, heritage brand or not, this is a must-listen.     Tune in now and find out:    📱 Why Tonic Health still prioritises social even after its rapid growth  🪞 Why transparency is the most important thing for a social-first brand   🤷 What most brands don’t realise they’re doing wrong      🎙️ Listen wherever you get your podcasts: https://pod.fo/e/2b6b8f