Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.
External link for Broadlab
London, GB
Thank you to our fantastic partner Samsung Ads and the lovely and talented Antonia Faulkner for hosting our CEO Jakob Nielsen
Find out what catches Jakob Nielsen, CEO of Broadlab's attention in a pitch. Plus his top key performance indicator for success in 2024. Watch our latest Behind the Screens - The Cannes Lions Edition to hear more FAST insights from Jakob. #CannesLions #KPIs #Interview