🤡 While some brands were busy pulling April Fool's pranks, Google was getting down to business with significant updates to its AdX video policies, effective April 1st. 📣 Google's latest changes are shaking up the landscape, particularly with the classification standards for "instream" and "outstream" content, following the IAB's Tech Lab recommendations. 👀 The implications are profound - raising the bar for monetisation while encouraging publishers to deliver more immersive, "YouTube-like, in-video ad experiences”. This signals a departure from the conventional "volume-off" default pop-up videos and publishers have already reported drops in outstream video ad revenue. 🚀 At Pixels we've been preparing for these shifts. And we've found the perfect fit: vertical video (V-Roll)! The seamless integration and user-friendly format make it such an obvious choice in capturing attention and driving engagement in a mobile-first landscape. This is a win-win-win: for publishers, advertisers, and users. Change is here and we’re ready for it. Chat with us to find out how we can support you. #GoogleUpdates #Instream
About us
Pixels AI uses innovative tech to amplify the potential of video on the Open Web. Our journey began with the goal to solve a critical problem faced by publishers, content creators, and brands globally: maximising revenue while ensuring deep engagement with their audiences. We empower Publishers and brands to generate revenue from instream video while delivering engaging content tailored to the viewing habits of audiences on the Open Web. We are trusted by the world’s largest publishers and content owners, including The Independent, Evening Standard, National World, Guild Esports, and many more.
- Website
-
https://www.pixels.ai
External link for Pixels AI
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
Locations
-
Primary
Get directions
London, GB
Employees at Pixels AI
Updates
-
Exciting news, friends! Today, we’re proud to launch V-Roll, a game-changer in digital advertising, enabling the first-ever effective monetisation of vertical video content on the Open Web 😎 🚀. We’re debuting on the Independent Online Sport section and welcome Vitality as our first advertiser 🙌 . This breakthrough is a win-win for online publishers and advertisers, as we optimise mobile-first viewing experiences and open new revenue streams. This is just the beginning. We're super excited to expand our advertiser and publisher network and leverage insights to enhance the V-Roll experience. Stay tuned! #VerticalVideo #OpenWeb #DigitalAdvertising
-
🍪 Here at Pixels we think *context* is the new cookie in town. What's your take?
"The shift away from third-party identifiers is already well underway and getting on the front foot means not waiting for the final phase out" writes our CMO, James Chandler in The Media Leader 💬 Future-proofing, ‘the cookie-pocalyspe’ and even a Gwyneth Paltrow reference - it's all happening here 👇 https://lnkd.in/emccgpu4
-
🚀 Wise words from our CEO, Alex Powell. Diversifying revenue streams for digital publishers isn't just about taking risks; it's about calculated experimentation. Fail fast, learn faster, and leverage the expertise of experienced vendors to fuel your growth journey.
What are the ingredients you need to successfully develop new revenue streams? https://lnkd.in/ewrBaj8D Thank you to our Associate partners who shared their insights with us: Alex Powell, Pixels AI James Hanslip, Content Ignite® Sean Adams, Brand Metrics Russell James, Ogury Jason Iliou, Taboola Tim Willcox, PubMatic George Paton-Williams, mediarithmics Reza Garroussi, LiveRamp Mattia Fosci, Anonymised Anya Libova, DoubleVerify Fraser Fruhauf, Captify® Amelia Parsons, ShowHeroes Group Tom van Bentheim, Opt Out Advertising #digitalpublishing #digitalmedia #revenuestreams #revenue
Fail fast, learn faster.
ukaop.org
-
Microsoft just announced latest collaboration with top news orgs to provide AI tools for the newsroom. This move isn't just about technology; it's about empowering newsrooms to be more efficient, responsible, and diverse in their reporting. 🔑 Highlights: - Train journalists in AI use. - Enhance research, sourcing, and translation in news gathering. - Improve newsroom operations and audience engagement. 👏 Kudos to The GroundTruth Project, Semafor, The Craig Newmark Graduate School of Journalism, The Online News Association, and Nota for leading the charge. Would you buy into this if you were running a newsroom?
-
As we bid farewell to 2023, we reflect with gratitude on the milestones and partnerships that made this year unforgettable. A big thank you to our fantastic team, clients, investors, and partners for being part of our journey. We couldn't have done it without you 🙌 🚀 Wishing you all a joyful New Year filled with peace, success, and endless possibilities! 🥂
-
-
Wrapping up the year with our partner @Hayters TV's most popular video of 2023! Sometimes it's not the most polished video that wins. Check out the top sports video that had everyone talking 👇🤭 Hayters TV
-
Excited to be part of this insightful collaboration with top industry experts, exploring ways to boost content stickiness. 🚀 Kudos to all contributors, including our co-founder Alex Powell for valuable tips to boost engagement and maximise returns. Check this out 👇 #InstreamVideo #ContentStickiness #Insights
In an age where consumers have a wealth of media competing for their attention, you need your content to be ‘sticky’: to catch the audience’s attention, to engage their interest, to encourage them to return to your content time and again. But what can digital publishers practically do to increase the stickiness of their content? https://lnkd.in/e4HeJv7H Thank you to our Associate partners for sharing their top tips to help digital publishers deliver the maximum return on their work: Benjamin Lanfry, Ogury Simon Burgess, Blockthrough Jason Iliou, Taboola Nora Schwab-Mouawad, LiveRamp Amelia Parsons, ShowHeroes Alex Powell, Pixels AI George Paton-Williams, mediarithmics Sean Adams, Brand Metrics Martin Pavey, IVO Christian Jones, Advalidation Andrew Heald, Index Exchange
The science behind crafting sticky content that engages your audience
ukaop.org
-
🚨 Google is turning up the heat on Instream Video Placement Signals starting April 1, 2024. 🚨 💡 Why it matters: Google is making sure that 'instream' videos are front and center, making them the focus of the user's visit. 🎯 How to nail it: - Top of the article: To ensure your video is the focus, position it right at the top of your article. - Exact match to the article: For a seamless user experience, your video content should be an exact match to the article, creating harmony and relevance. - Enhance user experience: Your video shouldn't just be seen; it should elevate the overall user experience of the article. Google's emphasis on making video content the star aligns perfectly with our strategy. We've discussed this at DMEXCO - Digital Marketing Expo & Conference and are actively validating our approach to bring you even better video experiences. Stay tuned! #InstreamVideo #VideoAdvertising
-
-
🥁 Drumroll, please! We've given our website a stylish makeover and we're thrilled to share the updated look. This was a collaborative effort with the talented team at HeyHiHello 👋, who brought a fresh perspective for a new, bold design. 🙏 🙌 💻 ✨ But this is just a glimpse of what's to come 😎 Explore the new website and stay tuned for more exciting updates on the Pixels AI journey! https://pixels.ai
Pixels Ai - Instream Video
pixels.ai