KERV Interactive

Congratulations to the Ogilvy team on the Emmy nomination for the 'Michael CeraVe' campaign! 🎉 It’s fantastic to see such innovative work receive well-deserved recognition. We had the pleasure of discussing the campaign at the Brand Innovators panel during Cannes, where we dove into the campaign's creative and strategic journey and impact. If you missed it, you can catch the full panel discussion here: https://lnkd.in/eNzuwyDs Looking forward to more award-worthy work ahead! 🌟

Check out this insightful TVREV interview with Vevo's Natalie Gabathuler-Scully, where she discusses Vevo's latest foray into CTV and the exciting innovations in CTV advertising. Big thanks for the shoutout!

A big thank you to FreeWheel for hosting a fantastic pickleball event. 🎾 We had a great time enjoying some friendly competition and connecting on the court. We're looking forward to more events and continued collaboration! Emily Bromley, E. Dennis, David Dworin, Kelsey Knoss, Jamie Ordonez, Andrew Policastro, Chrissy Schnabel, Caraline Sogliuzzo, Marika Roque, Bradford Quinn

🎥 Catch KERV CEO, Gary Mittman, in an insightful interview with TVREV, where he discusses how KERV's technology leverages contextual cues to enhance advertising. "The [contextual] continuity is where the true value lies. We've seen from extensive testing that the legitimacy is real — the engagement, the value, the brand lift, all of the components, are solid." - Gary Mittman, CEO of KERV Watch the full interview below.

Day 1 of the Beet.TV retreat in the Berskhires. Navigating the new media mindset with Chrissie Hanson Cara Lewis , Maureen Bosetti and Tameka Kee 💯 #AllAboutOutcomes #Video #AI

Are you ready to upgrade your data strategy? KERV’s 1P targeting outperforms standard data partners by 1.5x!   ✅ 1st Party ✅ Privacy-First ✅ High Performance If you're looking for new targeting providers, contact our team today to get started. kerv.ai/contact

📣 "I think all content isn't created equal; I think ads are becoming personalized experiences. The way that it's optimized can change and I'm excited about our Active Attention variable that helps advertisers and publishers get more attention from video content." Hear KERV CRO, Jay Wolff, talk about personalized advertising and our innovative Active Attention Index that's transforming how advertisers and publishers optimize video content in his interview with TVREV.

Headed to #BeetRetreatBerkshires? KERV's Chief Revenue Officer, Jay Wolff, will be there! Let's connect! We're eager to discuss how AI & automation are advancing: 📺 CTV's transformation into Performance TV 🎯 Privacy-first, 1P targeting solutions that reach audiences at scale 🛒 The shift of retail media into actionable, measurable shoppable media See you there. #BeetRetreat

✨ 𝐃𝐢𝐬𝐧𝐞𝐲 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐓𝐕 𝐀𝐝𝐬! The Walt Disney Company is advancing its connected TV (CTV) advertising with exciting new formats! 🕹️𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐆𝐚𝐦𝐞𝐬: Through a collaboration with BrightLine, Disney introduces exclusive trivia and beat-the-clock challenges on Hulu and ESPN. The first to embrace this advertising format is Topgolf, using it to boost promotional efforts. 🛍️𝐒𝐡𝐨𝐩𝐩𝐚𝐛𝐥𝐞 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬: Collaborating with AI firm KERV Interactive, Disney is redefining shopping from the comfort of your home. With QR codes, graphics, and interactive carousels, purchasing is just a scan away. Brands like Nestlé Nespresso SA and Target are leading the way, already merging entertainment with seamless shopping. For marketers, these developments signal a shift toward more engaging and interactive ads, that not only capture viewers’ attention but also encourage purchases! A study by Magna, IPG Media Lab, and Tremor Video DSP reveals that interactive video ads can increase engagement by 47%, make ads 32% more memorable, and enhance purchase intent. Furthermore, 88% of marketers recognize that these ads significantly help in differentiating their brands. This trend reflects a broader move away from traditional static ads on streaming platforms, mirroring the advancements we've seen with Amazon on Prime Video and now with Disney. 🤔 Do you believe interactive advertising will eventually replace traditional formats? Share your thoughts below! 🔗https://shorturl.at/udaQo ✅ Credit Marketing Dive #FutureOfMarketing #Disney #InteractiveAdvertising #DigitalMarketing #CTV #Innovation #MarketingTrends #Advertising

KERV kicked off the summer strong in proper swag & style! ✨ From NYC to Chi-town we hosted a series of rooftop soirées to celebrate the start of summer and our latest product release, GLOW. Want to learn more about GLOW? Contact our team https://kerv.ai/contact/.