Business of Apps

Welcome to This Week in Apps, the series where I recap the latest in mobile app news. If you want to receive daily app news and updates, sign up for our newsletter here: https://lnkd.in/eyB_JUhE So, let's get into it: AI galore: ✔️ ChatGPT crossed a revenue milestone and (re)started a gold rush > https://lnkd.in/dvsCk2s5 🍎 and 🍐: 🤑 iPhone 16 may get its first Apple Intelligence features later this month > https://lnkd.in/dtpWv2Ub Google woes: 🎆 US judge orders Google to open app store to rivals > https://lnkd.in/dDmdBTw3 🎆 Google appeals judge’s decision forcing app store competition on Android > https://lnkd.in/d4C78Dwy 🎆 US considers breakup of Google in landmark search case > https://lnkd.in/eHnm3XDV 🎆 Xbox will sell games directly in the Android app next month > https://lnkd.in/dJs-H4AD 🎆 Google launches ads in AI Overviews as it pushes onward in the generative AI race > https://lnkd.in/gqRV7VwB Ad drama: 🚀 TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars > https://lnkd.in/eSGTVqm9 🚀 Snapchat starts to place ads next to messages from friends > https://lnkd.in/dm4N34Fq Useful data for nerdy marketers: 📈 Investing in consumer apps > https://lnkd.in/d_wE8bGx 📈 State of digital advertising 2024 > https://lnkd.in/d57RWNjp 📈 Subscription app revenue is at an all-time high > https://lnkd.in/gQynz9M3 📈 The rankings unchanged, but revenue roars: The highest earning apps in the world in September > https://lnkd.in/dMvYcu2z 📈 The dip continues: The most downloaded apps in the world in September > https://lnkd.in/dwfJBW-B 📈 X's revenue growth hit a new peak > https://lnkd.in/ddPbgjDT Stay strong, keep caffeinated, and see you next Friday! 📣

Looking for better ways to measure app marketing campaign performances? 📱 Discover the top talents of MMPs in our recently launched 2024 guide: 'Top Mobile Measurement Partners’. 🚀 Did you know mobile apps that partner with top MMPs see up to a 30% increase in user retention rates? Choosing the right MMP can make all the difference in app growth. 📈 Here are 5 reasons why every mobile app owner and marketer should work with top MMPs: 🔍 Accurate Attribution: Understand which marketing channels drive the most valuable users. 📊 Comprehensive Analytics: Gain deep insights into user behavior to optimize campaigns and boost ROI. 🛡️ Fraud Prevention: Protect your marketing budget from ad fraud with advanced detection tools. 🔗 Seamless Integrations: Easily connect with various ad networks and marketing platforms. 📈 Actionable Insights: Make data-driven decisions with real-time, actionable analytics. Partnering with the best MMPs isn’t just about tracking installs; it's also about unlocking a full suite of benefits that can boost app growth, improve user engagement, and maximize marketing efficiency. Our latest guide dives deep into what each MMP offers, helping app owners navigate the crowded landscape and choose the perfect analytics partner: https://lnkd.in/gEDiCvTX 🧭 #AppGrowth #MMP #BusinessofApps The guide features the outstanding: 💪 Microsoft Clarity Tenjin Adjust Airbridge Kochava Upland Software Branch MyTracker – Analytics Platform for Mobile Apps AppsFlyer Singular AdLibertas, Inc.

Is a wave of private equity investment coming to apps? A new report from OC&C Strategy Consultants on “Investing in Consumer Apps - The Next Hotpots for Growth” sets out the opportunity .... According to the authors Laura Gibb and Zee Ashraf: “A new cohort of lifestyle and content apps is emerging and increasingly hitting ‘PE scale’, or with markers that they will … Favourable dynamics – including intersections with mega-trends – are likely to support growth” Some of the value drivers they cover include: 📈 310m US smartphone users  🤑 Non-gaming in-app payments have reached $64bn  📱 Smartphones are the go-to for daily activities with 60% of UK users using them for banking for example (up from 26% in 2018 They highlight apps with significant scale in users and revenue including many that attend or speak at our App Promotion Summit series of events or subscribe to our Business of Apps media platform including: - Health & Wellness: Flo, Weward, MyFitness Pal, Clue Gismart - Learning: Duolingo: Brainly, Babbel, Buusu, Memrise - Fitness and Outdoors: Strava, Justfit, AllTrails There's some good analysis of how apps can monetize via subscriptions, ecommerce and ads and the threat (or not) of disruption from Apple's in-house app portfolio. Thank you Kim Chua for sending it over. Well worth a read for anyone in the app industry or looking to understand why it remains one of the most exciting sectors in the global economy: https://lnkd.in/eMEiM-D4 

🚀 The AI craze is here, and it’s growing fast! 🌟 According to Google Trends, interest in AI has skyrocketed by 323% since 2022! This surge presents a huge opportunity for affiliates to promote AI products, create valuable content, and leverage smart marketing strategies to boost earnings. Top AI categories to consider: ✔️ AI chatbots: Engage users with apps like ChatGPT, SimSimi, and Monica. ✔️ AI friends: Virtual companions like AiGO and TalkBae are gaining popularity. ✔️ AI photo editors: Tools like Lensa and FaceApp are transforming the photo-editing game. ✔️ AI travel planners: Simplify trip planning with apps like Layla and Vacay Chatbot. Want to seize the AI opportunity? Learn more about the AI app niche with PropellerAds's new post: https://lnkd.in/di5CV6Yx #AI #AffiliateMarketing #AIBusiness #DigitalMarketing

Has the bulk of e-commerce moved to mobile? Yes. Has the web gone for good? No. Just ask OpenAI - they've vacuum cleaned it all to build ChatGPT. We still interact with a tone of information on the web. Here is how you can leverage this space to drive more engagement -> growth -> revenue for your mobile app. 👇

Today, app marketers have many powerful AI tools to enhance their efforts and strategies, particularly in areas such as App Store Optimization (ASO), where precise data analysis and sharp keyword optimisation can help to improve app discoverability and conversion in a competitive marketplace. Explore the pros and cons of AI tools for ASO with Yodel Mobile - App Growth Marketing Agency of the Year's newest post on Business of Apps. Link to post: https://lnkd.in/dybr5brF Thanks Jay Bugeja for this insightful read.

Tune In to the episode of the Business of Apps podcast, featuring Ishan Singh, Activation Lead at bunq, about the rapidly evolving world of mobile marketing in the post-third-party cookie era. 🔍 We dive deep into: ✅ The shift from third-party to first-party and zero-party data collection ✅ Strategies for building trust and encouraging data sharing amidst rising privacy concerns ✅ How businesses can adjust their marketing strategies to maintain conversions without relying on third-party data 🌟 Plus, Ishan shares insights on how brands can deliver real value to their customers and foster long-term trust. We also explore the power of referrals as an underrated acquisition channel. If you’re interested in mobile marketing, fintech, or just want to learn about data-driven growth strategies, you won’t want to miss this episode. 🎧 Tune in to listen on iTunes - https://lnkd.in/gU-UUDM8 or on Spotify - https://lnkd.in/gBk98E8m #mobilemarketing #firstpartydata #growthstrategies #dataprivacy #podcast

Welcome to Friday and welcome to This Week in Apps, the series where I recap the latest in mobile app news. FYI, if you want to receive daily app news and updates, sign up for our newsletter here: https://lnkd.in/eyB_JUhE Without further ado, let's jump straight in: AI Galore: 🚀 AI apps projected to hit $3.3 billion in revenue by the end of 2024 > https://lnkd.in/d7U9d25x 🚀 OpenAI isn’t going anywhere: raises $6.6B at $157B valuation > https://lnkd.in/eYPa2U8T 🚀 OpenAI secures $4 billion credit line after big funding round > https://lnkd.in/dxFG8iFU 🚀 Microsoft is adding AI-powered summaries to Bing search results > https://lnkd.in/ehhcgZBc 🚀 Google brings ads to AI Overviews as it expands AI’s role in search > https://lnkd.in/gXEp_zxH 🚀 Google unveils Gemini Nano for Android devs with experimental access > https://lnkd.in/d8-9ZBcS Apples and Peaches: 🍏 Apple must face narrowed privacy lawsuit over its apps > https://lnkd.in/dpfTxwsn 🍏 Apple Search Ads expands to Turkey and 20 additional countries > https://lnkd.in/d4bkZfjv 🍏 Apple no longer in talks to join OpenAI investment round > https://lnkd.in/dDkqyffJ Miscellaneous Developments: ☕️ RevenueCat launches Customer Center > https://lnkd.in/emWSgesA ☕️ ByteDance plans new AI model trained with Huawei chips > https://lnkd.in/dX9WFQVM ☕️ TikTok, YouTube and Snapchat’s video recommendations probed by European Commission > https://lnkd.in/dQBAccum ☕️ Snapchat can now track users' location history > https://lnkd.in/dGX7e32T ☕️ Sonos has a plan to earn back your trust, and here it is > https://lnkd.in/dNVwmhx8 ☕️ Croissant debuts a cross-posting app for Threads, Bluesky, and Mastodon > https://lnkd.in/gK_KR-Nk ☕️ Pinnit Android app lets you search through your notification history > https://lnkd.in/gkZKHtds Stay safe, drink lots of tea, and see you next Friday! 🦡️

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Eve Herrera, Head of Growth at Appvertiser. Evelin loves exploring new apps, discovering exciting mobile solutions entering the market, and, above all, meeting the people behind these amazing products. What one thing would you change about the app industry/market? "The adoption of top-tier UX/UI. There are many apps with great concepts, but they fall short due to friction, unresponsiveness, or a lack of simplicity. This friction can override the user’s desire to solve a problem, leading to app uninstalls. There’s definitely an opportunity to integrate more AI into app development and optimization, creating smoother, more modern experiences, particularly for a Gen Z audience. This would also help give products a fair chance to determine if they have product-market fit." More on Evelin 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that’s every app developer’s dream, right? To achieve this ideal scenario, there’s a vital component of your app marketing strategy you can never overlook: App Store Optimization (ASO). With ASO, it’s not so much about dos and don’ts as it is about definite dos and “oh goodness, please don’ts”. If you want to craft a lasting and winning strategy, ASO is a science of many details. But not to worry—we’ve outlined 10 essential components you really don’t want to overlook in your organic strategy. Read the full article here: Link in comments Big thanks to ConsultMyApp - Mobile & App Marketing Experts and Serhii Yelanskyi for this insightful read.