Canvas8

Canvas8

Advertising Services

London, England 15,044 followers

We help businesses understand people | Live: Gamification for Good https://shorturl.at/4gbZD

About us

We are Canvas8, a global strategic insights practice operating out of London, LA, New York and Singapore. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung. Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work. Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour. Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.

Industry
Advertising Services
Company size
51-200 employees
Headquarters
London, England
Type
Privately Held
Founded
2008
Specialties
Behavioural insights, Storytelling, Trend research, Anthropology, Strategic analysis, Innovation workshops, Ethnography, Videography, Behavioural science, Consumer behaviour, Trend analysis, Pitch support, Market research, and Trend forecasting

Locations

  • Primary

    142 Central Street

    London, England EC1V8AR, GB

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  • 61 Greenpoint Ave

    Unit 615

    Brooklyn, New York 11222, US

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  • 714 N La Cienega Blvd

    Los Angeles, California 90048, US

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  • #14-04, Singapore Business Federation Centre

    Singapore, Singapore 068914, SG

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  • Paseo de Roxas, cor Makati Ave

    The Executive Centre, 6th Floor, Ayala Triangle Gardens Tower 2

    Makati, National Capital Region 1226, PH

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Employees at Canvas8

Updates

  • View organization page for Canvas8, graphic

    15,044 followers

    Is Kamala Harris set to redefine the 2024 race? 💥 After Joe Biden's exit, small donors are rallying around Harris, boosting her campaign with a record-breaking $81M in just 24 hours. Could this surge in grassroots support disrupt the election landscape? Dive into how meme politics and Gen Z trends are shaking up traditional campaign strategies and what it means for the future of U.S. politics. Discover more in our latest article: https://hubs.li/Q02LWdR-0 #Election2024 #KamalaHarris #GrassrootsSupport #PoliticalCampaigns

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  • View organization page for Canvas8, graphic

    15,044 followers

    It's time to dive into the latest from our Keeping TABS blog and global stories featuring the Canvas8 team 🌍 This month on Keeping TABS, we’re tapping into some intriguing cultural trends and insights. Nostalgia is making a comeback, and for Gen Z, it’s adding a cringe-worthy twist to their dating lives. Plus, find out why teen boys are rocking 'broccoli haircuts' and how the concept of 'soft travel' is reshaping the way we vacation. We also take a closer look at how small donors are bolstering Democrat funds in the wake of Biden’s presidency. Check out our "As Featured In" articles in the slides below, and make sure to subscribe to our Keeping TABS blog for more trends and updates! 👉 https://lnkd.in/ddHMRxgx #InsightsHub #MarketingTrends #CulturalInsights #GlobalStories #FeaturedArticles #GenZDating #SoftTravel #BroccoliHaircuts

  • View organization page for Canvas8, graphic

    15,044 followers

    Are your push notifications pushing users away? In a world where users crave more than just flashy gamified experiences, how do you stand out? 📲 Gamification has long been the go-to strategy to boost engagement, but with everyone playing the same game, it’s easy for users to burn out. Join us for our upcoming 20-minute Spotlight session: Gamification for Good, where we’ll dive into: 🎮Driving loyalty through thoughtful gamification without triggering negative behaviours. 🧑💻Real-world examples of successful strategies that add value (and don’t just annoy users). 🕹️How users, increasingly protective of their mental health, are quick to drop apps that don’t align with their well-being. 🗓️ Tuesday 27th August at 10amBST / 5pmSGT or 9amPST / 12pmEST / 5pmBST Don't miss out on actionable insights that could redefine your user engagement strategy. Save your seat now! 👉 https://hubs.li/Q02LWh520 #Gamification #UserEngagement #DigitalExperience #MentalHealth #LoyaltyBuilding #TechTrends #BrandStrategy #CustomerEngagement #Innovation #MarketingTrends #Webinar

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  • View organization page for Canvas8, graphic

    15,044 followers

    Last Friday, the NY team had a blast at our summer gathering! We kicked things off with an exciting trip to Mercer Labs for an immersive, 'ultra sensory' experience that had everyone engaged and laughing. The fun didn’t stop there - we wrapped up the day with a delicious Mediterranean-inspired dinner as part of NY Restaurant Week. It was an afternoon filled with team bonding, shared memories and delicious foods that remind us why our team culture is so special. Here's to more experiences that fuel our passion and strengthen our bond!

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  • View organization page for Canvas8, graphic

    15,044 followers

    What do you get when Heinz teams up with Deadpool and Wolverine? A brilliant campaign that turns product placement into a punchline! Through a spoof trailer, cheeky ads, and collectible sauce bottles, Heinz is showing us how to masterfully tap into pop culture with humour and self-awareness. Curious about how this collaboration is winning over fans and redefining brand partnerships? Dive into the full story here: https://hubs.li/Q02LWd3h0 #Marketing #PopCulture #BrandPartnerships #HeinzxDeadpool #Wolverine

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  • View organization page for Canvas8, graphic

    15,044 followers

    This summer, "tenniscore" is more than just a game—it’s a full-blown fashion phenomenon 🎾 With Wimbledon fever, the buzz around the Challengers film starring Zendaya, and a surge in luxury sportswear, the preppy tennis aesthetic is making waves far beyond the court 👟 From tennis skirts to polo shirts, this revival is capturing hearts across diverse audiences, blending sporty chic with cultural conversations 💬 Want to know how tennis fashion is making its way into mainstream culture? Discover more in our latest article https://hubs.li/Q02LWj0S0 #Tenniscore #FashionTrends #SummerStyle #Wimbledon

  • View organization page for Canvas8, graphic

    15,044 followers

    Ready to Level Up Your Brand’s Digital Engagement? 🎮 Your users crave fun and interactive experiences, but they can spot gimmicks from a mile away. In today's world, where screen fatigue is real and attention spans are shorter, getting gamification right is crucial. 💡 Did you know, nearly 73% of users decide within two weeks whether to keep an app, and 35% say ease of use is the reason they stay. So, how do you strike the perfect balance? How can you make sure your gamification strategies boost engagement without overwhelming your audience? 👉 Join us for our upcoming Spotlight: Gamification for Good on Tuesday 27th August and learn how to create positive, value-driven experiences that resonate with your users. What you'll learn: 🎯 How to innovate gamification strategies that are engaging but not overwhelming. 🌟 Ways to empower users by balancing competitive and cooperative elements. 🚀 Real-world examples of brands successfully navigating the gamification landscape. Don’t miss this opportunity to harness the power of gamification the right way and keep your audience engaged! Sign up now https://lnkd.in/esF4gcg8 #DigitalEngagement #Gamification #UserExperience #UXDesign #DigitalMarketing #BrandStrategy #CustomerEngagement #Innovation #MarketingTrends #Webinar

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  • View organization page for Canvas8, graphic

    15,044 followers

    Are dating apps failing us in the search of deeper connections? 💭 Discover the findings from Hinge's latest LGBTQ+ D.A.T.E. Report, revealing that LGBTQ+ daters are craving stronger emotional intimacy and more purposeful dating 📲 With advice from therapist @Moi Ari Brown, Hinge promotes 'slowmance,' a deliberate approach to relationships. However, as scepticism towards dating apps grows, many are turning to in-person events for romance 💑 Explore the full blog post to uncover how LGBTQ+ individuals are redefining dating by prioritising real-world connections and community-driven experiences. Could this be the key to fulfilling relationships in today's digital age? https://hubs.li/Q02L3Jcz0 #LGBTQ #InPersonEvents #ModernDating #CommunityConnections

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  • View organization page for Canvas8, graphic

    15,044 followers

    Can a toy change the way we think about inclusivity? 🌍 Mattel, Inc. and the American Foundation for the Blind have just unveiled the first-ever Blind Barbie, an inspiring addition to the Barbie Fashionista line that marks a significant step towards better representation in toys! 🧑🦯 With features like a red cane with a ‘marshmallow tip,’ functional sunglasses, and vibrant, textured fabrics, this new Barbie is more than just a doll—it's a tool for promoting empathy and understanding among young children 🌟💬 Want to know more about how this launch is set to transform the toy industry and inspire a world of greater accessibility and inclusion? Dive into the Signal via the link below or request access to our Library of over 38,000 articles by contacting hello@canvas8.com https://hubs.li/Q02L3HMR0 #InclusivePlay #BlindBarbie #RepresentationMatters #Mattel #DiversityInToys

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