Canvas8

As we navigate 2024, it's evident that local brands across Asia are thriving in a landscape where authenticity and local pride take precedence over legacy names. The emergence of Filipino street techno and the enthusiasm of Vietnamese Gen Z for homegrown fashion underscores a powerful trend – “loving local” is not just a moment, it's a lasting movement. With trends like China's guochao leading the way, there are compelling insights for brands looking to expand into APAC. Collaborating with local communities, embracing regional aesthetics, and aligning with cultural values present crucial opportunities for resonating with today’s consumers. Want to stay ahead of these trends and gain expert insights on the cultural and behavioural shifts shaping the Asia-Pacific region? Subscribe to our newsletter for more insights every month: https://hubs.li/Q02WWXMz0 #APACTrends #CulturalShifts #BrandStrategy #ConsumerBehaviour #GenZTrends #MarketExpansion #AsiaBusiness #SoutheastAsia #Authenticity #APACMarket #BusinessGrowth

With the US election approaching, voter behaviour and campaign reactions can reveal important shifts in behaviour and identity. Canvas8 members gain exclusive access to insights into the forces behind major cultural moments, including our in-depth Macro Behaviours that explore what truly shapes society. From political engagement to evolving values, our research offers the clarity to navigate and anticipate key trends. Get in touch today to discover the full picture with a Canvas8 membership https://lnkd.in/ekr3qjEs #USElection #CulturalInsights #BehaviouralResearch #SocialTrends #ConsumerBehaviour #MarketResearch #CulturalMoments

Introducing the APAC Editor's Letter, presenting you with a monthly dispatch from the Canvas8 team, delving into the cultural and behavioural shifts shaping Asia-Pacific 🌏 With an increasing number of Gen Y and Z individuals in APAC choosing singledom, there is a notable rise in personal spending, fuelling new consumption trends. In Japan, for example, 60.6% of Gen Z do not mind remaining unmarried, while in China, single women are outspending men on luxury goods. The solo lifestyle is fundamentally reshaping the economy. Brands are recognising this shift, offering everything from curated solo dining experiences to products designed for pet owners living alone. The solo economy is no longer just a trend – it represents a growing way of life across APAC. Want to stay informed about these trends? Subscribe to our newsletter to receive expert insights straight to your inbox: https://hubs.li/Q02WxL3c0 #APACInsights #SoloEconomy #ConsumerTrends #CulturalShifts #GenZ #GenY #ConsumerBehaviour #MarketTrends #SelfCare #SinglesEconomy #APAC

Canvas8 celebrated Black History Month under the powerful theme of Reclaiming Narratives, with a spotlight on the art of spoken word and poetry. Throughout October, we showcased a vibrant poetry trail across our London office, featuring thought-provoking works on our Poetry Wall and highlights from Poems on the Underground. The centrepiece of the celebration was two dynamic sessions, where we delved into contrasting poetry performances and gathered for open discussions to explore their meaning and impact. As October draws to a close, the voices and stories we've heard will continue to resonate, reminding us that reclaiming narratives is an ongoing journey—one that shapes our understanding and fuels change well beyond Black History Month. #BlackHistoryMonth #ReclaimingNarratives #CelebratingDiversity

From 'Sunxiety' to 'Subtle Foreshadowing', our latest Is It a Thing? newsletter explores the trends making waves online and IRL. Discover why people are feeling anxious in the sun, why Apple's iPhone 16 isn’t impressing, and how ‘Subtle Forshadowing’ is speaking to people’s shortening attention spans. Stay connected to internet culture, subscribe to Is It a Thing? https://hubs.li/Q02WdHtm0 #Trendspotting #ConsumerBehaviour #Innovation #MarketingNewsletter #CulturalTrends #DigitalCulture #TechTrends #SocialMedia #AI #ConsumerInsights #BrandStrategy #MediaTrends

Livestreaming tomorrow: Expert Outlook 2025 APAC Edition. Sign up now https://lnkd.in/eXE88CBf

Curious about how consumer behaviour in APAC is set to evolve? Join us for our next event, Expert Outlook 2025 APAC Edition. In just 25 minutes, you'll get market-specific highlights from our Expert Outlook 2025. Here's what you’ll get: 🔑 Key drivers behind 2025’s emerging behaviours in APAC 📊 Insight to enhance your APAC market forecasting 💡 Four themes to pressure test your APAC plans When? Tuesday 29th October at 5pm SGT 🗓️ Don't miss out on these valuable takeaways for the year ahead. Register now to secure your spot https://lnkd.in/eXE88CBf #ExpertOutlook2025 #APACBusiness #FutureTrends #MarketInsights #EmergingBehaviours

Looking to understand how Southeast Asia’s luxury market is evolving? Our latest insights at Canvas8 have just been featured in Rappler Discover how local stars like Kathryn Bernardo, Heart Evangelista, and Anne Curtis lead the charge in beauty and fashion endorsements, signalling a shift from Western to Asian icons. For brands and marketers, this is a must-read to understand the growing influence of regional pride and how it’s shaping consumer preferences across Southeast Asia. Check out the feature here! 👉 https://hubs.li/Q02VcFpT0 #Canvas8 #MarketTrends #LuxuryMarket #SoutheastAsia #BeautyAndFashion

What if the key to stress relief lies in embracing difficulty? 🎮 Elden Ring, a notoriously challenging game, has taken the gaming world by storm, offering players a tough but rewarding experience. But here's the twist: Could these near-impossible levels actually help players cope with real-life stress and emotions? The immersive, high-stakes world of Elden Ring tests endurance, patience, and determination—and its players thrive on it. From intense boss battles to complex explorations, the game forces players to push their limits, adapt quickly, and face failure head-on. The result? Not just a game, but a journey of resilience. As 77% of Gen Z players use gaming to relieve anxiety, Elden Ring offers a compelling case for how challenging virtual experiences can provide a safe space to release stress and test one’s mental fortitude. 🔥 Want to explore how this could apply to broader wellness strategies? Dive into the full case study and discover how gaming is redefining stress management https://hubs.li/Q02VcVHp0 #Gaming #EldenRing #MentalHealth #StressRelief #Endurance #OpenWorldGaming

🫶🏼 Canvas8 Supports Macmillan At Canvas8, we believe in coming together as a team to support causes that matter. This year, we’re proud to support Chris Lewis, one of our team members, with a donation match for his annual charity coffee morning. Chris and his mum began fundraising for Macmillan back in 2017, running a small coffee morning for a charity that had supported their friends and family affected by cancer. What started as a one-off event has since grown into an annual tradition, with Chris and his mum hosting fundraising events at their local pub and workplaces, making a bigger impact each year. Thank you, Chris, for reminding us of the importance of coming together as a community to support those affected by cancer. Every contribution we make helps Macmillan provide essential services. Congratulations to Chris on his 2024 Macmillan fundraising efforts. The cakes were delicious! #MacmillanCancerSupport #Canvas8 #GivingBack #FundraisingForACause