Charlie Oscar

We only went and WON!  🏆 We’re buzzing to have scooped an award at the prestigious Performance Marketing World Awards, where we celebrated a big win with our client AKT London! 🚀 For AKT, we entered the New Consumer Launch Product category and here's why: After three years of research and development, AKT launched their Deodorant Balm, disrupting a multi-billion-dollar industry with a new approach to self-care. They came to us with a clear mission: drive new customer acquisition and revenue in the UK, while breaking into their first global market…the US. 🇺🇸 We’ll let the results speak for themselves: ✨ 300,000+ orders since launch at a 2.4x YoY growth rate 📈 50% MoM growth rate in the US since launch just 7 months ago 🔗 60%+ first-time purchasers subscribing 💥 5,000+ customers in 3 months from influencers 📊 700%+ media spend scaled in 18 months 🚀 800%+ growth in-platform sales across social We don't want to give away all the juicy details but you can read more about our strategy here: https://lnkd.in/eV_pHHHT

✨ New Client Alert ✨ We're thrilled to announce our partnership with Heights, the leading supplements brand, where you don’t have to settle for feeling less than your best! 💪✨ With their smarter supplements designed to help you achieve more and go further, we’re excited to work with them on delivering influencer gifting at scale and generating their paid social content. 📲 We’re also working with them to uncover their hidden ROI with COmpass, our marketing measurement suite. 🧭 Watch this space! 👀

With insights this good, we couldn't possibly gatekeep! 🌟 We’re excited to share everything from our recent Charlie Oscar Presents event over the coming weeks! 👀 Kicking things off, we’re diving into how Dan Wilson, our Chief Data Officer, tackles the limitations of last-click attribution and its detrimental effect on confidence when investing in upper-funnel strategies! 📊Easy-to-measure metrics lead brands to overinvest in bottom-funnel channels, masking the true value of upper-funnel activities. 💡 Brands need a holistic measurement approach. By integrating full-funnel analysis, brands can gain clearer insights into channel performance using techniques like A/B uplift testing and Marketing Mix Modelling (MMM) via our COmpass suite. 📈 Moving towards full-funnel attribution isn’t just a challenge; it’s an opportunity to invest confidently across the entire funnel and build brand equity. ✨ Are you ready to enhance your marketing strategy and understand the true impact of your investments? #marketinginsights #fullfunnelattribution #datadrivenmarketing #marketing #attribution #measurement #datascience #digitalmarketing

🚨 Struggling with outdated attribution models? You’re not alone. Next-gen consumers spend an average of 3.5 hours across 6 platforms daily, making it tough for traditional metrics to keep up. But here’s the good news: tracking and optimising their journeys is possible. 🤩 We’ve helped brands (like the leading energy drink giant in this case study) reclaim lost DTC growth with COmpass, revealing where their true incrementality comes from. The result? 3x stronger omnichannel ROAS. Want to know more? 📖 Dive into our latest blog for all the details and read our [ungated] playbook to stay ahead of the curve. Check it out: https://lnkd.in/dyYPK5SM #MarketingStrategy #Omnichannel #Attribution #NextGenAudiences #CharlieOscar

How can brands *sleigh* this season? 🛷 🎄 With just 26 days between Black Friday and Christmas, the 2024 holiday window is tighter than ever! Our Paid Search Executive, Yexuan L., shares how brands can adapt to shifting consumer behaviours to make the most of this shortened shopping spree! 🛍️
 🤔 From early deal hunters to value-conscious shoppers seeking quality and sustainability, understanding these trends is crucial 💲Brands that stand out with unique offerings and optimised promotions will be the ones that thrive 🤖Let’s not forget the power of AI! Leveraging tools like Google’s PMax can help capture those fleeting holiday moments and ensure your brand stays front and center Wondering what else you can do to thrive in the busiest season of the year - check out our blog: https://lnkd.in/dFWZhXYt Swipe to read more and discover our insights on mastering the holiday rush! 🎁

We're #hiring a new Influencer Strategist in London Area, United Kingdom. Apply today or share this post with your network.

We're #hiring a new Influencer Marketing Lead in London Area, United Kingdom. Apply today or share this post with your network.

The line between organic and paid content is no longer just blurred—it’s disappeared. Yet, so many brands still work in silos, missing out on the full value of customer engagement across platforms. ❌ With NextGen consumers spending 3.5 hours daily across six different social platforms, relying on old click-based metrics to measure success just doesn’t cut it 💡 To thrive, brands need a smarter approach. Legacy metrics can’t capture the full complexity of modern audiences—but full-funnel attribution can!
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 Here are 3 things you can do today to keep up:
 1️⃣ Ditch outdated, click-based attribution models: Clicks aren’t enough to understand modern customer behaviour. Move to multi-touch attribution models that better capture the impact of upper- and mid-funnel activities. 2️⃣ Explore how upper-funnel channels affect conversions: Analyse key metrics like CTR and CPA when upper-funnel channels (like YouTube or influencer campaigns) are active vs. when they’re paused. This will help you uncover hidden synergies that drive stronger performance. 3️⃣ Adopt full-funnel attribution measurement: This ensures you’re tracking the true value of every marketing activation. By understanding how channels work together, you can optimise your spend across awareness, engagement, and conversion tactics. 💡 Want more insights like this? Check out our latest {ungated} playbook for a deep dive into how full-funnel marketing can unlock your brand’s growth potential 👇 https://lnkd.in/dyYPK5SM #marketing #attribution #datascience #growthmarketing #performancemarketing #brandmarketing

❓ How Do You Future-Proof Your Business in a Volatile World? ❓
 Our Managing Director, Kimberley Berkin was invited by The Drum to share her insights on how to navigate the next five years and stay ahead of the curve in an ever-changing landscape. “‘Culture eats strategy for breakfast.’ Or does it? We think so. Amid ongoing volatility, investing in talent and culture remains our constant. When people feel valued, they thrive. We embed ourselves in our clients’ businesses and make their business our business. We prioritise our capabilities where we can make the biggest impact, rejecting the urge to be a one-stop shop. Specialising, rather than generalising, creates lasting value for our clients.”
 👉 Read the full scoop in The Drum https://lnkd.in/eqZuKtSy

We recently wrapped up our quarterly Employee Survey, and the feedback from our team is in! ✨ We asked about everything from growth opportunities and views on leadership to suggestions on how we can do even better - and here’s what we found: 💚 What our team love most about working here: 👥 The People: Caring, supportive, creative, ambitious, talented, and passionate 🎉 The Culture: Unmatched, tight-knit, with a real sense of excitement about what we’re building. Oh, and let’s not forget the fun social events! 🚀 The Work: Innovative, fast-paced, always evolving, with endless opportunities to learn and grow ✅ What improvements we’re rolling out as a result of the employee ideas: 📈 Introduction of Driving Your Career Training – ensuring all employees know how to progress their careers and make the most of our growth opportunities 🔄 Continued focus on streamlining processes and ways of working – ensuring we are communicating effectively and working efficiently 💻 Investment in tech and automation – helping us work smarter, not harder 🌍 Embedding DE&I and CSR into our core business – creating an environment where everybody can thrive New Perks Include: 🎂 Day off on your birthday  👓 Eyecare vouchers 💡 Innovation days 💰 Salary Sacrifice Pensions 💬1:1 sessions with leaders for personal growth and guidance ♟️ Employee-led clubs & committees with business support and funding These new additions are on top of our existing benefits, (our personal favourites include):  🏥 Private Healthcare  💰 £50 worth of Juno Points each month  🛩️ 4 Weeks Work from Anywhere 🎄 Gifted Xmas Days off  🌇 Annual Company Trip