Kopparberg UK (Cider of Sweden Ltd.)

The sun is shining ☀️ and we’re all set up to welcome our customers and friends to the Kopparberg Bar at Barcode Festival 2024. Come and join us for some refreshing fruit cider 🍓🍐🍎 We have some cool goodies to share and don’t forget to visit our face painter to finish your festival look! 🌈♥️ #kopparberg #drinkresponsiblythissummer #barcodefestival2024 #groceryaid

Building on our ‘Drink Responsibly This Summer’ campaign in partnership with the Melanoma Fund, we are excited to announce the launch of our UPF40 (Ultraviolet Protection Factor) football shirts! Made with special UPF material that blocks 97.5% of UV rays, the shirts have been created to keep football fans safe while they watch this year’s big matches, while the design raises awareness of the importance of UV protection in the sun through the large '40' UPF rating and UV colour scale on the back of the shirt. The shirts will be given out at selected bars throughout the next couple of weeks and across our social pages. Keep an eye on our social media for more information.

Building on our ‘Drink Responsibly This Summer’ campaign in partnership with the Melanoma Fund, we are excited to announce the launch of our UPF40 (Ultraviolet Protection Factor) football shirts! Made with special UPF material that blocks 97.5% of UV rays, the shirts have been created to keep football fans safe while they watch this year’s big matches, while the design raises awareness of the importance of UV protection in the sun through the large '40' UPF rating and UV colour scale on the back of the shirt. The shirts will be given out at selected bars throughout the next couple of weeks and across our social pages. Keep an eye on our social media for more information.

KOPPARBERG GOLF DAY 2024 at the The Belfry Hotel & Resort !! ⛳️ The weather was on side, the Kopparbergs were flowing and we had a Tee-rific time with all our customers and colleagues 🍻🍐🍓

Kopparberg season is here & this time we’ve arrived stronger than ever ☀️ Today marks the launch of our ‘Drink Responsibly This Summer’ campaign which has been developed in partnership with the Melanoma Fund, encouraging people to enjoy the sun whilst adopting sun-safe habits to keep their skin safe from UV rays. Our 40 second advert, directed by BAFTA winning Molly Manners and set to CMD/CTRL’s ‘No Stress’, sees a gang of friends ‘drinking responsibly’ whilst boasting serious style, liberally applying sunscreen, triple stacking sunglasses and over exaggerating sun safe habits. Read more about our summer campaign here: https://lnkd.in/eYr9qCSt

London UK, 10th May 2024 – Kopparberg and Budweiser Brewing Group, a proud part of AB InBev, today announced an agreement for Budweiser Brewing Group to distribute Kopparberg products in the UK on-trade, effective from 28th May 2024. The move will allow Kopparberg to tap into Budweiser Brewing Group’s extensive on-trade distribution network and enhance the brewer’s market-leading Super Premium portfolio in the on-trade. Kopparberg, made in Sweden, is the largest Super Premium flavoured cider in UK off-trade sales*, and currently has 18.5% market share of flavoured cider in the UK on-trade**. Kopparberg is synonymous with authentic Super Premium flavoured cider. The brand is often credited with the establishment of the flavoured cider category in the UK over twenty years ago and is now sold in more than 30 countries. The distribution agreement will allow more on-trade outlets in the UK to offer Kopparberg in both packaged and on-tap formats for consumers to enjoy. Flavoured cider products distributed by Budweiser Brewing Group in the UK will continue to be brewed by Kopparberg in Sweden true to the brand’s heritage. Kopparberg will continue to steer the brand strategy and marketing. The addition of Kopparberg aligns with Budweiser Brewing Group’s focus on the Super Premium segment. Super Premium brands are driving growth in the flavoured cider segment. Premium Fruit Cider grew +5.6% in the volume versus previous year in the UK on-trade.*** Budweiser Brewing Group’s President Brian Perkins signed the agreement with Kopparberg owner Peter Bronsman on 26th April. It will take effect in the on-trade from 28th May 2024. Brian Perkins, President, Budweiser Brewing Group said: “We are proud to already offer world-favourite cider brands to consumers in the UK with Magners and Orchard Pig and are confident that making the much-loved Kopparberg more widely available in the on-trade will enable category growth and provide more choice for consumers alongside the rest of our portfolio. The Super Premium flavoured cider segment is exciting and making this famous Swedish brand more available in the UK on-trade will create even more value for customers and consumers.” Peter Bronsman, CEO, Kopparberg said: “We are proud and excited to partner with Budweiser Brewing Group to add our Kopparberg Cider, one of the best-selling cider brands in the world, to their extensive on-trade distribution network in the UK. This agreement will help us to drive category growth and improve availability of the UK’s most-loved cider brand for consumers to enjoy.” The agreement pertains to the full UK on-trade except select venues, where Kopparberg will continue to distribute directly. Source: * NielsenIQ Discover, Volume HL, Total Cider, Total Coverage, MAT WE 24/02/24 ** Nielsen CGA, Volume HL, Total Cider, Total On Trade, MAT WE 27/01/24 *** Nielsen CGA, Volume HL, Total Cider, Total On Trade, MAT WE 27/01/24 VS YA

What a wonderful evening our Bethany Gleave and Bayleigh Sly had earlier this week celebrating at the NOE Awards with Greene King Pub Partners. We were proud to support their Special Recognition Award and it was amazing to celebrate all the hard work the pubs and staff put into their businesses. ⭐️🎉🏆

Congratulations to Paige Langan, the winner of our Limited Edition 2024 competition! This is our third year partnering with Ravensbourne University London, giving students the chance to work on a live brief and re-design our best selling Strawberry & Lime and Mixed Fruits labels. As the winner, Paige will see her designs across millions of bottles this Summer, as well as receiving 1 years tuition paid in full and an internship at our creative agency neverland creative. Our runners up Sofia Bergström & Isaac Fisher also produced amazing designs this year which you can find on our social channels.

With the continued rise of No and Lo Alcohol, we continue to celebrate our Alcohol-Free range, and are thrilled to welcome back our amazing e-bike On Pack Competition. 🍓🍏 We give one our of our lucky consumers the chance to win an e-bike every month. Plus 4 x £250 monthly cash giveaways to be won 🚲🎖 It's a great way to drive stand out and engagement in the Alc-Free category and drive awareness of our range in store.

We’re proud to sponsor the ‘Best Late Night Operator’ award at The Publican Awards this evening🍻🍐🍓 We look forward to seeing friends of the industry tonight. Please do come say hello at our bar. See you all very soon, skäl! 🍻 #publicanawards2024 #publican