We're very excited to share that The Agency Debates is happening again next week, Wednesday 16 October. This time, the discussion will focus on the impact of digital consumption on kids. Another fantastic panel, moderated by Jo Vyvyan-Robinson, which includes: Lara Gould, Managing Director at Goldbug Patrice John-Baptiste, Head of Impact and Engagement at First Media UK Sam Clough, Expert in Gen Z, Alpha & Families, Global Head of Insight and Research at SuperAwesome
Only one week remains until our upcoming PR Mums The Agency Debates event! 🗓 Wednesday, 16th October, 9:00 AM 🥐 Breakfast Panel: The PR and Parent conundrum: What is the impact of digital consumption on kids? In our fast-paced digital age, the vast array of content, platforms, and online communities available to Generation Alpha often leads parents to view screen time as a barrier to meaningful connections with their children. Meanwhile, as PR professionals, we strive to grasp the intricacies of online media to effectively capture the attention of younger audiences and influence their behaviors. During this engaging panel discussion, we will explore the pressing questions faced by PR experts eager to connect with newer demographics, as well as parents managing their children's increasing online presence for education, social interaction, and entertainment. We will delve into the positive and negative impacts of digital consumption on kids, strategies for navigating these platforms, insights from data, and much more. The discussion will be expertly moderated by Jo Vyvyan-Robinson, founding mother and Partner at Freuds, who leads their consumer brand division. 🏢 Venue: Freuds, 1 Stephen St, W1T 1AL. Our panel features three remarkable women, each offering unique insights into the conversation: - Lara Gould, Managing Director at Goldbug - Patrice John-Baptiste, Head of Impact and Engagement at First Media UK - Sam Clough, Expert in Gen Z, Alpha & Families, Global Head of Insight and Research at SuperAwesome This event is supported by CIPR Greater London Group. Spaces are limited—secure your spot here: https://lnkd.in/eu4MJaFq.