Clean Digital reposted this
A BIG week ahead! The eyes of the nation will be tuned to the Commons as the Autumn Budget is revealed on Wednesday and looks very likely that it will have a knock on impact for businesses. Alongside that, I’ll be looking at tech earnings calls with Google, Meta, Microsoft, Amazon & Apple all hosting their respective Q3 calls this week. Google’s up first tomorrow with a stock price which hasn’t shifted much since the Summer. With the DoJ antitrust suit ongoing it’s a very interesting time for the company who have announced a series of platform updates around Performance Max in result months. Whilst these have come as welcome changes to the industry I honestly think its just a play to sell more ad space for cross-channel campaigns. Meta’s results on Wednesday should be interesting too. In their Q2 call they revealed that ad impressions across their portfolio grew by 10% whilst their price per ad also grew by 10%, both contributing to their 22% increase in revenue. Since that call, their stock price is up around 24%. Good for investors, bad for advertisers due to that 10% increase in base level ad costs. Apple (Thursday) should be interesting too, specifically around any updates involving their own Search Ads which currently remain exclusive to their app store. The speculative long-term play is for Apple to introduce a version of search which shifts the ecosystem away from in browser search to one which is more native and started on device. How that impacts their relationships with Google who they pay around $20billion each year to be the default search engine on Safari, I don’t know but it will be interesting to see if any early updates on indicators on that are included on the call. #paidmeida #earningcalls #q3 #advertising