Leith

Feast your eyes on a one inch wonder...   We’ve fully embraced everything gold in our new campaign to promote IRN-BRU’s Golden Girder competition.   There’s been no shortage of one inch innuendos flying around and we’ve had a ball bringing it all to life with AG Barr and MBP.    Thanks to all involved, and remember, size doesn’t matter - carats do.

How do you brand a nation? Last week, our very own Thea McGovern shared insights into Scotland’s branding evolution, the challenges of balancing domestic and international appeal, and the role of creativity in place branding. This is the latest in a series of interviews with Rob Catterson of Scottish Enterprise and Samantha Crawford. We feel so lucky that we've been able to be part of this journey with the Brand Scotland team. In Thea's words, 'one of the benefits of our long client-agency relationship is the test-and-learn culture that creates.' We're excited to see what the Team achieves next!'. Well done to all the team involved in this journey. Read the full interview with Thea here: https://lnkd.in/dCnhxVZF #Nationbranding

We're over the moon! After a pitch process at the end of last year, we are delighted to continue our working relationship with Lovehoney Group - pushing creative boundaries, navigating censorship laws and promoting sexual happiness for all. Daring campaigns with purpose? We’re enjoying the ride.   https://lnkd.in/eK5P4dXn

🚨 We are super happy to announce the appointment of our very own Leona Coupar to Leith’s new Head of Strategy. Only the 4th strategy lead in the 40 years of Leith, Leona has long championed fusing data and behaviour to drive commercial and creative success for our clients. When she’s not shaping strategy, you’ll find her out on a run or enjoying a well-earned glass of Picpoul with friends. Or 'research' as Leona calls it. So, raise a glass 🥂 of your own (it is February) to our new Head of Strategy – the most excellent Leona Coupar.

71% of all TV ads used to be funny. Will we ever make a full comeback?     Join comedian Ria Lina as she chats to ad experts Dan Wilks from the Advertising Association and Vic Milne on the latest episode of our podcast. Together, they'll uncover: - The surprising stats behind humour in ads  - The 5 drivers of trust in advertising  - How the state of the world influences ad trends    Listen now 👉 https://lnkd.in/emtQZX_R

Congrats to Stephanie Hunter for joining Leith full time - and thanks so much to John Doe and the Futures UNLOCKED team for bringing such great talent to our doorstep. As a reminder - we have two other jobs listed at the moment for anyone who is interested in joining the ranks here at Leith! https://lnkd.in/eSY-b3vy

It’s been almost 30 maverick years with IRN-BRU and boy has it been a belter. We mentioned in our earlier post that even though we’re parting ways, BRU will always be a brand we love. And how could we not love it? It’s the only soft drink in the world that outsells c*ke (in Scotland of course). Embraces Bitches and Goths (Burgers too). Loves a Singsong with Ram Raiding Grannies. It’s the only brand to cross-stitch Fanny onto a jumper. Gets you through when you’re being a bit of a Can’t. And (probably) the only brand that has won multiple football tournaments (& the Commonwealth Games) without being a headline sponsor. So here’s to 29 (and a bit) maverick years. And speaking of maverick and a little mischief… if you’re a brand in the market for an agency who can build deep, unashamed, inexplicable love... You know what to do.   https://lnkd.in/ge9CEgmd

**New job alert!** We have 2 new roles available within our client services team. You can find out more about them both on our website, but here's a taster!   **Account Manager** – this is not your typical account manager role, as a big part of your job will be working with our experiential team! We are looking for a solutions-driven individual with a keen eye for detail and a passion for creating and producing immersive sensorial experiences and activations. If you thrive in dynamic environments and love bringing unique experiences to life, this role is a perfect fit for you. **Digital Project Manager** – we’re looking for folks with a strong interest in digital channels and performance marketing, and a love of getting things done. The role involves working across a product’s full lifecycle on everything from web builds to digital campaigns. If you have a keen eye for detail and are adept at managing people, then this is a good fit for you. https://lnkd.in/eSY-b3vy

It's true.   We've enjoyed every moment of our phenomenal partnership with IRN-BRU. Very few client-agency relationships last almost 30 years. And this one has been special. Together, we’ve created some famous work for a brand that truly deserves it – always pushing boundaries, always up for a laugh. And we’re proud to end on a high - with our Euros campaign having been listed as one of the best of the year. But all good things come to an end. After 29 years, we are parting ways. But it won’t change the way we feel about IRN-BRU. It will always be a brand we love and will forever be a part of the Leith story. So long, our crazy ginger amigo. And good luck. May your advertising always remain Original and Best https://lnkd.in/edwSCT5Z

New work alert! Although new work ‘train horn’ would be more apt 📣🚂 . Our new commuter campaign for ScotRail launches today - calling at formats including TV, OOH and online. Led by a fast-paced brand TV spot, it’s all about showcasing the benefits of ‘journeys well spent’ on the train to work; from enjoying downtime to travelling greener to avoiding traffic jams. Plus, as we explain, you can still spend less by train with ScotRail’s great value ticket options. All aboard!