Clearly PR

Clearly PR has launched a free 30 minute online PR consultation for fellow B Corps wanting ideas on how to start, enhance, or advance their organisation's PR. 10 B Corps have signed up in just a week and they cover a wide range of sectors, from fashion, law and recruitment, to digital media, food manufacturing and fitness. Since gaining certification in 2021 - one of the very first PR agencies in the UK to do so - Clearly PR has been committed to helping other B Corp businesses to effectively communicate their sustainable and social stories to the media and their customers. By default, these businesses actually encourage other businesses and organisations to consider their environmental and social impact; thereby, creating a domino effect. So, if you are a B Corp and want to get your business's news 'out there,' click the link below to see what the session involves. There is a link on the page to schedule your free 30 minute slot plus links to various articles and videos we've created to help you make better informed PR decisions. https://lnkd.in/eb_YN2T7

The first paragraph is the most important part of your press release. The headline may grab a journalist’s attention, but the information you provide next is what a journalist uses to decide whether to keep reading. Press releases work backwards. You don’t want to save the most interesting part for the end or reveal the story as you go. All the most important parts should be in the first two to three sentences. But there’s a simple formula to get this right. Cover the 5Ws in your first two sentences to make a journalist happy: 🔸 Who – we need the name of you organisation at least, and your spokesperson if they are important to the story. Include their name and position in the company. 🔸 What – include a one sentence summary of your story based on your headline. 🔸 When – if you’re discussing an event, you need the date. You should also ALWAYS include the date you send out your press release. Include this first, using ‘DATE:’ to start your release. 🔸 Where – again, if discussing an event, you need to include the location. If you’re writing a regional or national release, include the location of the organisation so journalists can put you in perspective. 🔸 Why – the journalist would like to know why this piece of news is important. Tell them plainly why it matters, and why it has happened now. Getting the first paragraph right in your press release is the key to attracting a journalist’s attention and gaining media coverage. For support with your press release, or to gain some invaluable PR advice, get in touch with our MD @Paul at paul@clearlypr.co.uk. 

Clearly PR has launched a free 30 minute PR consultation for any B Corp business wanting ideas on how to build their brand, attract new customers, and grow their bottom line. Full details and sign up here: https://lnkd.in/eb_YN2T7 #bcorp #pr #branding #esg

Earning B Corp status is a valuable business tool – our research demonstrates that more than half of business and career decisions are influenced by certifications like B Corp. Here are 5 tips to effectively communicate your B Corp status to customers and clients. 🔸 Show off Display your B Corp status everywhere to remind people that you’ve earned it. This will instil your purpose-led identity into their minds. 🔸 Be transparent Demonstrate your commitment clearly – no one wants bragging, so use data and reports to show your positive impact. Have a dedicated page on your website to talk about your ESG work. 🔸 Tell stories Share authentic stories about your mission, values and impact. Use real-world examples and testimonials to show clients what they’re buying into. 🔸 Collaborate The whole point of B Corp is to show that we’re stronger together. Work with other purpose-led businesses to demonstrate collective commitment and raise your impact. 🔸 Educate customers Don’t assume all your customers know what B Corp is or why it matters. Provide educational content about your ESG work and offer opportunities for discussion. For more support with your ESG comms visit our website below. https://lnkd.in/eB5UjU7W

There is a simple way you can stand out from your competitors when trying to gain your target audience’s attention. Add value and do less. Everyday we are bombarded with sales pitches and advertising and have learned to ignore slogans and images that don’t seem in any way useful. However, if you want people to buy into your brand, you need to demonstrate how you can make their life better. Adding value to your comms strategy shows clients your: 🔸 Expertise 🔸 Experience 🔸 Industry authority 🔸 Trustworthiness To learn more about why it is so important to demonstrate your value in you PR and marketing, read our article below. https://lnkd.in/eDBDkcu4

If you’re a newly certified B Corp, great job! Welcome to the club. But be warned, it might be harder to spread the word about your new status than you think. There are now well over 3000 B Corps in the UK and that figure is rising everyday. When we became a B Corp in 2021, there were only 450. This is great news for the B Corp community as it offers more opportunity for collaboration and a greater understanding of what it means to be a purpose-led business. But the press is now inundated with B Corp news, and your announcement may not be the most interesting thing in the pile. There are several strategies you can take to stand out to your target media, as long as you get your angle right. In the video below, our MD Paul MacKenzie-Cummins MCIPR will talk you through how to find the right hook for your B Corp announcement so you can properly show off your B Corp status. Contact Paul at paul@clearlypr.co.uk to discuss ESG comms support.

The Olympics is the biggest international event in the world – it’s an opportunity for nations to make their mark and demonstrate their brilliance. But there have been a few PR errors from the Parisian organisers. For example, if you are hosting the Olympic Opening Ceremony, you should make sure to get the names of the countries you are hosting correct, for starters. And make sure you don’t insult anyone religious. Events are a very useful PR tool, but there needs to be adequate preparation for it to all go smoothly. Make your event relevant, make it useful, make it entertaining, and respect your guests. https://lnkd.in/eTwVtNRU

As the greatest show on earth unfolds in Paris, are the athletic achievements of the Olympic Games being overshadowed by the reels emerging on TikTok? James Gwinnett thinks so. Because, while the likes of French poster boys Leon Marchand and Antoine Dupont make sporting headlines, it's the Muffin Man and the Turkish John Wick that have 'won the internet'. The changing behaviours of Gen Zers – who are consuming three times as much social media content as they are live television – is the key takeout. Businesses from all fields (sporting or otherwise) can learn from the lessons of Paris in targeting young audiences. https://lnkd.in/gC_9GWbX #paris2024 #olympicgames #socialmedia #socialmediamarketing #GenZ

A change in the executive team generally heralds a change in the organisation. Those invested in your company’s success or reliant on your services want to know they’ll still be in safe hands. Managing the communications around a leadership change is essential to keep clients on board, audiences engaged, and employees happy. Here’s what you should cover: 🔸 Who’s leaving and who’s replacing them Provide some details about your new exec’s history and expertise to demonstrate why they are the right person for the job. 🔸 When the switch will take place Let people know the takeover timeline so they can prepare for new leadership. 🔸 What the leadership team think of the change. Demonstrating that key people in the organisation are excited about your new leader helps everyone feel more at ease about the change. Include quotes from the exiting and inbound leaders, and some members of the Board or Trustees. For more advice on how to manage executive change, find information about Clearly’s Advisory Service through the link below. https://lnkd.in/e9_bpNaj

Well, Havas has officially lost its B Corp status. After onboarding Shell as a client in 2023, other B Corps quickly started questioning whether Havas’ B Corp status was still deserved. And after 9 months deliberation, B Corp decided it wasn’t. So, what’s the PR lesson in this? It’s simple – don’t do things that go against your brand identity. However you try to ‘spin’ it, nothing will make Shell look green, and nothing will make Havas look green after working with them. And those who chose to work with Havas for their purpose-led image have been left disappointed. PR goes beyond commentary in newspapers or the messaging on your website. Your reputation is reflected in every public decision you make. So consider whether your choices match your purpose-led identity. For more information about support with your ESG comms, visit our website below. https://lnkd.in/eB5UjU7W