Highlight PR

This week, supermarket giants Lidl GB and Waitrose & Partners dropped two campaigns championing revival culture with pop idols S Club and Martine McCutcheon.   For Lidl’s ‘Just a Lidl bit’, McCutcheon joined fellow icon Charity Shop Sue to perform a catchy tune to advertise the retailer’s Lidl Plus app. 📲   Meanwhile, Waitrose focussed on its new No.1 range using a remixed version of S Club’s ‘You’re My Number One’.   The timing of the launches may be coincidental. Yet the clever hook onto ongoing nostalgic trends, is not. The supermarkets equally combine with glitz, glamour, and excitement.   Which is your fave? Let us know in the comments!   #PRCampaigns #PopCulture #Viral

YouTube’s surprising new functions…   In just a few days, YouTube is rolling out a sizable update. How will it fair?   Well, here are some of the biggest changes: ⚡Shorts now extended from 60 seconds to 3 minutes ⚡Redesigned Shorts player ⚡New creative tools including templates   The changes are dubbed to align the platform to competitors such as TikTok and Instagram.   Which you do prefer: YouTube or TikTok?   #YouTube #TechUpdate #PRAgency

Unexpected partnerships are the bread and butter of PR. You could even say it’s what we feed off…   So, when we heard that iconic Italian fashion house Dolce & Gabbana had partnered with the staple highlights from our childhood pencil cases at STABILO BOSS, it’s safe to say snack time was complete.😝   Upmarket luxury injected to a seemingly everyday product. A historical hook, with inspiration from traditional Sicilian cars. A CGI launch video. All round 10/10 visuals.   Bravo STABILO International GmbH x DOLCE&GABBANA! 👏🏼

It was a blast to join Clipper Teas in marking its 40th birthday in style.   Celebrations included inspiring talks from the Soil Association, The Fairtrade Foundation, one of Clipper’s original founders – the formidable Lorraine Brehme – and the team who collaborate with tea estates to grow and blend the very best.   It’s incredible to think Clipper has grown from two chests of Assam and Darjeeling Tea in 1984 to now being exported to 50 counties globally – all with the same ethics and passion from the first blend.   We’re proud to support Clipper in its ongoing journey. The brand really does what it says on the box.. Natural, fair, and delicious tea.    Here’s Kaylie and Rhiannon from the Highlight team, with their caricature party keepsake. Uncanny likeness... #pragency #sustainabilitycomms #purposepr #teacategory

Using PR to elevate our client’s purpose is at the heart of what we do at Highlight. With Fairtrade’s 30th anniversary this year, we knew this was a milestone moment to amplify our client Clipper Teas’ lasting legacy as Fairtrade's first and longest-standing partner. We secured dedicated interviews with the Press Association and ITV West Country, spotlighting different parts of Clipper’s role as a Fairtrade brand and industry ‘Good Tea’ changemaker. The result? Over 150+ media hits which also include Mail Online, Indy 100, MSN, Yahoo ☕🌍 Check out the full ITV West Country report here: https://lnkd.in/grCZwJaw And there's more on how we created big media buzz over on our blog!   #mediarelations #fairtradebrands #fairtradefortnight #purposePR

A picture speaks a thousand words. As does a room filled to the brim with 6,929 helium balloons.   Especially when it represents the vast amounts of young people in the UK losing their lives to suicide.   Hugely inspiring work from Campaign Against Living Miserably. We’re speechless. 👏🏼   +

Quite the hit with London influencers 📣   A pop-up celebrating café culture, the Lime-thru bakery offered free pastries and coffee as well as a complementary 15-minute ride.   A highlight for us was the partnership with @real_housewives_of_clapton – which soon saw the collab blow up over TikTok and Instagram.   Chef’s kiss 🤌   #LimeBike #LondonCulture #PR

We're hiring! Great starter role for a PR & Social Media Assistant. Have you got what it takes to thrive in a small, busy agency, providing essential PR, social media and influencer support for a range of family and food clients? https://lnkd.in/eWxn8WBM

Here at Highlight, we pride ourselves on crafting unforgettable experiences that resonate with consumers and put our client’s brands on loudspeaker. Our latest big bang for Moose Toys was no exception. And it's even made headlines. Read all about it here... https://lnkd.in/egYD_NQV #experiential #campbestival #toypr #toyworld

The best way to launch fish and chip-themed plushies? At the very own Jellycat Fish & Chips Shop, obviously!   Influencers and customers were invited to a pop up at London’s Selfridges last week, where Timmy Turtle’s van was serving up the new range.   Each toy was wrapped in its own authentic paper as a full throttle fun pop-up event.   Which is your favourite?   #PRAgency #PREvent #CustomerExperience