Conscious Solutions

Writing effective SEO copy can be confusing and time-consuming. Luckily, we’ve got you covered! 🍊 Here are our top tips for writing great SEO copy every time. 1.       Identify a primary keyword – Research the most effective keywords within your subject using resources such as Ahrefs and Semrush. 2.       Determine the keyword’s search intent – Ensure you understand what the searcher is looking for when they search your keywords and make your copy fit that intent. 3.       Decide how many times you’re going to use your primary keyword – Check the top 10 results for your keyword and see how many times they use it. If they use it 5 times, use it 6 for example. Looking for more SEO copy tips? Read our blog post attached in the comments below. #SEOCopyTips #SEOForLawFirms #LawFirmMarketing

Today, I have been working hard on something seriously interesting and exciting for this year's Law Firm Marketing Club 'What Clients Want' report. We've added a whole new second section of the usual report which will be shared EXCLUSIVELY with members or available for purchase. I'm not giving much away before December, but for example, check out the graph below. While it's logical to derive that the youngest age bracket surveyed will have had either one or limited interaction with legal services, none of the 18-29-year-olds surveyed used the same firm twice for different matters, pointing to a possible potential gap in client education OR that their first experience was poor and they've jumped ship. Engaging younger or possible 'first-time clients' by asking, “Is this your first time using a lawyer?” could be a friendly way to open conversations about legal services, build trust, enhance customer service, and improve cross-selling opportunities. It’s worth considering, as we shouldn’t assume everyone understands what goes on in a law firm. Food for thought! I'm telling you. This report is going to be one helluva beast. If you're not a member but would like to see the additional 50+ page cross-analysis section I've been working on alongside the report, it will be available for purchase for non-members. (But, with all our other benefits, you might as well join our ranks!) Stay tuned.

When was the last time your firm’s website was updated? You could be hindering your firm’s growth without knowing. At Conscious, we offer website health checks to identify areas where your website performs well and where improvements can be made. Once completed, your health check is presented in a document for you to assess easily. This gives you a blueprint to work from when improving your website. Oh, and did we forget, it’s FREE! 🧡 Get your website health check here: https://lnkd.in/eQPCVeJ6 #WebsiteHealthCheck #LawFirmMarketing #LawFirmWebsites

The Law Firm Marketing Club is currently accepting new members The Law Firm Marketing Club (LFMC) is a community of law firms that are looking to ‘do’ better marketing. The LFMC provides various resources to help firms get the most out of their marketing efforts. These include regular webinars featuring special guests and partners, including Simon McNidder from Promptr CRM, Clare from CY Training Works, Alex Barr, and Clare Fanner, insights, events, and the chance to communicate with like-minded law firms, where you can share advice and ask your fellow law firm marketers your questions, too. If you are interested in joining the LFMC or have any questions, contact Sophia at sophia@lawfirmmarketingclub.com #LawFirmMarketing  #LawFirmEvents  #LawFirmMarketingClub

Is your firm hiring, and looking to attract talent that fits with the firm’s values? This clip taken from our recent Conscious Conversations episode featuring Helen Vane might help, If you’d like to learn more about using Employee Value Proposition (EVP) to attract new talent and retain existing staff, watch the whole Conscious Conversations clip here: https://lnkd.in/d_Xst88U #EmployeeValueProposition #RetainingTalent #LawFirmHiringProcess

Today is Bonfire Night 🎆 There is no marketing link here – but one of our favourite finds is Classic FM's Pet Classics channel - https://lnkd.in/di9r3mMd. Calming and relaxing music for those pets that might get a little bit nervous during this time of year. Have you got any top tips for those (furry or not!) who find this time of year a little bit difficult?

When is it acceptable to start playing Christmas music? There is definitely going to be a debate in the Conscious office, Anour Taylor 🎄 If your firm is thinking about it’s Christmas marketing that still reflects your firm’s values, we’re here to help! At Conscious, we offer a variety of methods for meeting all your festive marketing needs. Are you looking to add a bit of Christmas spirit to your website staff profiles or maybe you’d like customised greetings cards complete with your firm’s branding? Check out our Christmas marketing offers here: https://lnkd.in/ePSGmg2k #ChristmasMarketing #FestiveSpirit #AdventCalendar

Happy Halloween 🦇 Trick or treat? Treat? At the end of October, it’s time to seriously start considering your Christmas Marketing, luckily at Conscious, we have got you covered. We offer a variety of different options for law firm’s Christmas marketing needs. Including customised greeting cards, subtle seasonal brand changes and adding a bit of festive flair to your website! Trick? Well, there’s 55 days until Christmas. Time to start thinking about Christmas anyway! Find out more here: https://lnkd.in/ePSGmg2k #HappyHalloween #ChristmasMarketing #AdventCalendar

Here is your weekly recap of where our (very) orange team has been the past week 🍊 -             21 October -23 October, David Gilroy, Maddie Platt, Sophia Stancer and Katie Blake hosted our annual LSAS 2024 event which was a huge success! -             23 October, David Gilroy and Katie Blake joined the Minerva Birthday Conference. Congratulations on 21 years!  -             25 October, Laura Jiménez attended the Ladies of Law x Bristol Law Membership event If you are organising or know of any events in the legal sector, please submit a request to add them to our events calendar: https://lnkd.in/ezRKR_q4 #LegalEvents #LegalEventsCalendar #LawFirmMarketing

Our new website is now live! 🤩 A huge thank you to Conscious Solutions and our IT & Comms representative Dan Packham for making this all possible 🙌 Visit our new website and check out our new features, including: ▪️ a new and improved search feature, so that you can easily find what you are looking for ▪️ easier access to our events ▪️ a news page, including more information about recent events and how you can get involved with Bristol JLD ▪️ statistics about our impact on the local community and testimonials from community members ▪️ a new feedback form, so that you can let us know how we're doing More features and content to come! 👉 www.bristoljld.co.uk