Consumer Data Research Centre

Prof Michelle Morris will join colleagues at the British Nutrition Foundation Annual Conference next month to discuss innovations in retail settings. Find out more 👇

CDRC Director Paul Longley is in Deqing, China this week and has spoken at the United Nations Geospatial Knowledge and Innovation Week. His talk on some of the CDRC individual level modelling work was part of a panel on "Geo-modelling and Geospatial Intelligence".

🚗 Compass IoT (UK) connected vehicle data for several UK cities are available to researchers via our data service. Find out more and apply: https://lnkd.in/gZiNE7CK

We’re delighted to share the news that teams from both CDRC Leeds and CDRC ULO will lead new Smart Data Research UK (SDR UK) data services.

 The Geographic Data Service (GeoDS), led by Prof Paul Longley, University College London and Prof Alex Singleton, University of Liverpool, will integrate a wide range of data sources to generate new insights into equitable and sustainable growth – bringing focus to geographic disparities, barriers to opportunity and the circumstances of vulnerable populations. The Healthy and Sustainable Places Data Service (HASP), led by Prof Nik Lomax, Prof Michelle Morris, Prof Ed Manley, and Prof Mark Birkin at the University of Leeds, will help researchers to assess persistent and pressing challenges in health and sustainability, and discover new ways to understand local economies, health, lifestyles, and transportation patterns. Over the next six months we will begin working towards the transition of the CDRC data service to GeoDS and HASP, so will have lots of exciting updates for you about our progress over the coming months. The CDRC data service will remain operational during this transition period. Smart Data Research UK today announced an investment of £22 million in new data services, enabling researchers across the UK to access new forms of smart data – find out more: https://lnkd.in/ePia77uT

📱Social media platforms like X (formerly Twitter) have become widely used data sources, offering unique insights into human behaviour and societal trends. One such study exploring X/Twitter data provides a glimpse into the geo-temporal demographics of Greater London. This research, conducted using data from January to December 2013, has significant implications for understanding urban form, function, and socio-spatial distributions within cities. #Twitter #Temporal #Demographics #Classification #SmartDataInnovation

Delighted to have delivered a keynote at this year's Consumer Data Research Centre partners conference at the Saïd Business School, University of Oxford. I spoke about how Mastercard works with partners in the public sector, who make use of our rich location-based spend data to support economic growth at the community level. As a partner of the CDRC, some of our spend data is available for academics to access for research projects. Check out a recent project looking at the economic impact of last year's Eurovision event on Liverpool's economy here: https://lnkd.in/eUc5mFMc It was also great to be joined by Craig Campbell from the Greater London Authority during the day and be able to describe the innovative work they are doing using data to support economic growth across the capital as part of their High Street Data Service. Thanks to Professor Alex Singleton for the invitation to speak and Rebecca Trumble and the team at the CDRC for a fantastic event. Mastercard for Government Mastercard Data & Services Thomas Green Petr Zlámalík Judith P. Martin Hluze Richard Skipala Marc Carolus

🔬 Why do some areas of England have lower Covid booster uptake than others? A 2022 study explored this and while age, gender, ethnicity, and deprivation had already been identified as factors affecting uptake, the study aimed to uncover additional potential predictors. The research used data from the UK Government Coronavirus Dashboard and other public sources, including the Index of Multiple Deprivation (IMD), demographic, employment, and health data, as well as the Access to Healthy Assets and Hazards index from CDRC. #covid19 #covidresearch #immunisation #booster

Later this month CDRC's Michelle Morris will join a team of 12 female leaders from the food industry travelling to Farm Africa’s Regenerative Agriculture Project in Kenya to take part in the GROW for Good Challenge. Whilst in Kenya the team will be: 🚲 Cycling 75km across the Embu County ⛺ Camping at three female-run farms in three days 🌽 Assisting with regenerative agriculture farming ♀️ Learning about the lives and challenges of resilient women in different communities 🤝 Collaborating with female industry leaders in Nairobi to drive positive change for women Anyone who has worked with Michelle will know she loves a challenge, so over the last few weeks she has also been cycling or running the equivalent of the length of Kenya - 703 miles (1131 km) to raise funds for Farm Africa. The majority of these miles will have been cycled or run off-road here in Yorkshire (re-creating the unsealed surfaces in Kenya) and she'll finish her mammoth challenge cycling in Embu County with the rest of #TeamGROW later this month. We're looking forward to hearing all about Michelle's experiences in Kenya when she returns. Find out more about Farm Africa and the #TeamGrow challenge here: https://lnkd.in/dAya7cRq

🔍Forenames can reveal demographic attributes like age and gender, helping businesses tailor marketing strategies. A 2016 study by Guy Lansley & Paul Longley analysed data from over 17 million Britons, estimating the age and gender distribution for 32,000 names. The findings uncovered distinctive age profiles associated with different names, primarily due to the fluctuating popularity of baby names over the past nine decades. #consumer #behaviour #namesclassification #targetedmarketing

📊 Accurate ethnicity data is crucial for monitoring health disparities among different groups and ensuring equitable healthcare services tailored to the specific needs of a diverse populations. A 2021 study highlights the significance of accurate ethnicity recording in electronic healthcare records. The research utilised the Ethnicity Estimator Software from CDRC. #ethnicity #socialinequality #geography #geneaology #intergenerational