Contagious

Contagious IQ 🤝 Agencies. Contagious’ online platform, IQ, is packed with creative insights and inspiration to help you find winning strategies fast. Use it to: 🔋Supercharge your pitches — get inspired by best-in-class campaigns from a diverse range of categories and countries. (who knows, we might even have some information about the brand you’re pitching for…) 📈 Nail that brief — search our library of case studies by business objective, and use the campaign results to prove the effectiveness of your own ideas. 🔍 Stay ahead of trends — keep your finger on the pulse of the latest advertising and cultural trends, and see how other brands are using them. 💬 Educate and engage your team — Contagious IQ is packed with cutting-edge marketing research, in-depth strategy interviews, how-to guides and training courses. Have we convinced you to transform your agency’s approach for the better? Book a demo and discover how Contagious IQ can elevate your creative game: 👉 https://hubs.li/Q02S78J40 #AgencyLife #ContagiousIQ #CreativeStrategy #MarketingTrends

Promoting a competitor? 🤔💡 On 28 November you'll hear about the insights and strategy behind this very idea from the marketing experts themselves. Check out the campaign below 👇 Renaud BERTHE, CMO at Heetch and Olivier Aumard, executive creative director at BETC Paris will be on stage at the Southbank Centre in London. Give us a day and we'll give you a year. That's Most Contagious. Tickets are still available. For more information: 🎟️ https://hubs.li/Q02RZT-z0

In this week's newsletter: Should big and small brands seek different kinds of attention?

WARC's annual Marketer’s Toolkit survey closes on Friday October 4th, and time is running out to get involved. Share your perspective and contribute to the 2025 Marketer’s Toolkit – a key resource for marketers globally. In return, you’ll receive a copy of the report from WARC, packed with the latest trends, expert insights, case studies, and data. Your insights matter: https://lnkd.in/ezqXuzMF #MarketingSurvey #MarketersToolkit2025 #MarketingTrends

Taxi app Heetch pulled off a bold move during the 2024 Paris Olympics, telling tourists to use Uber to prove its loyalty to locals 🇫🇷🚕 If you’re wondering what could possibly convince a brand to use its advertising to promote a competitor, then join us at Most Contagious London to hear the insights and strategy behind the idea from the people who made the work. You’ll hear directly from Renaud BERTHE, CMO at Heetch and Olivier Aumard, executive creative director at BETC Paris. At our all-day event on 28 November, you’ll also get behind-the-scenes insights into other innovative campaigns, briefings on the trends that will reverberate in the year ahead, and much more. Tickets are still available. For more information: 🎟️ https://cont.gs/4eLGhxT #CampaignStrategy #MostContagious #BoldMoves

Global brands use our platform to not only see what’s happening in their space but to also explore adjacent industries for fresh ideas they can make their own. The result? They're always ahead of the game. Here’s how Contagious IQ can help you: ➡️ Search by business objective — Whether you're defending market share or shifting perceptions, play detective and find the campaigns that solve your specific challenges. ➡️ Get inspired by breakthrough ideas — Explore case studies and categories outside your own and refine your positioning by turning your discoveries into new and exciting ideas for your brand. ➡️ Keeping up with trends — don’t just follow them, lead with them. IQ provides real-time updates on the latest marketing innovations and consumer behaviours. ➡️ Refine creative ideas — use our success stories, spotlights and talks as compelling proof for your next big idea and to hone your creative gut. ➡️ Guiding you step-by-step — Contagious IQ is packed with cutting-edge marketing research, in-depth strategy interviews, training and how-to guides to sharpen your strategy and even brief your agencies more effectively. Ready to see it in action? Launch your demo today: 🚀 https://hubs.li/Q02RlCxL0 #BrandStrategy #ContagiousIQ

⏳ Less than 24 hours until the early-bird tickets vanish ⏳ Don’t miss your chance to learn from the creative minds behind 2024’s top campaigns. Save big, get inspired, and network with like-minded creatives. Get your tickets before prices go up: 🎟️ https://lnkd.in/eKtdReA5  #MostContagious

🚨 Early Bird tickets to Most Contagious London END AT MIDNIGHT 🚨 Grab your ticket here: 🎟️ https://hubs.li/Q02RbGdz0 At Most Contagious, we pack a year’s worth of advertising insights into a day of inspirational talks. But we also pack hundreds of forward-thinking creatives, strategists and marketing leaders into one place — which makes it a great place to connect with like-minded people in the industry. So, join us at the Southbank Centre on 28 November to learn from our valuable programme of talks — including the most innovative and effective campaigns from the year just gone and the trends that will reverberate in the year ahead — and maybe make connections that prove just as valuable. #MostContagious

'I had a conversation with a guy who writes industrial theatre, a form of communicating safety messaging in the South African mining community through theatre, dance or song. I said, "It’s just amazing that you do all of this stuff for a safety message." He said to me, very seriously, "When it’s a matter of life and death you can’t afford to bore the audience."' Adam Morgan on the cost of being dull: https://hubs.li/Q02R2t4F0