STRAT7 Crowd DNA

One more hour! :) you can still sign up and join folks!

... (Nearly) 1 day to go to our Future Of Cultural Strategy Webinar on Thursday March 20 at 9.30AM EST/ 1.30PM GMT. Join our Global Managing Director, Elliot Pigram and Joey Zeelen, Managing Director EMEA, to get: _8 Future Principles and fluid frameworks to guide us forward _Go deep on helping brands make meaning from mess _& Celebrate the launch of our 📚 second book 📚 𝘏𝘰𝘸 𝘞𝘦 𝘞𝘰𝘳𝘬 𝘈𝘴 𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵𝘴 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲 https://lnkd.in/eCUZGQ-4 & 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗵𝗲𝗿𝗲. https://lnkd.in/exQbadhE

... 3 days to go to our Future Of Cultural Strategy Webinar on Thursday March 20 at 9.30AM EST/ 1.30PM GMT. Join our Global Managing Director, Elliot Pigram and Joey Zeelen, Managing Director EMEA, to get: _8 Future Principles and fluid frameworks to guide us forward _Go deep on helping brands make meaning from mess _& Celebrate the launch of our 📚 second book 📚 𝘏𝘰𝘸 𝘞𝘦 𝘞𝘰𝘳𝘬 𝘈𝘴 𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵𝘴 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲 https://lnkd.in/eCUZGQ-4 & 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗵𝗲𝗿𝗲. https://lnkd.in/exQbadhE

... 4 days to go to our Future Of Cultural Strategy Webinar on Thursday March 20 at 9.30AM EST/ 1.30PM GMT. Join our Global Managing Director, Elliot Pigram and Joey Zeelen, Managing Director EMEA, to get: _8 Future Principles and fluid frameworks to guide us forward _Go deep on helping brands make meaning from mess _& Celebrate the launch of our 📚 second book 📚 𝘏𝘰𝘸 𝘞𝘦 𝘞𝘰𝘳𝘬 𝘈𝘴 𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵𝘴 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲 https://lnkd.in/eCUZGQ-4 & 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗵𝗲𝗿𝗲. https://lnkd.in/exQbadhE

To celebrate the launch of our second book, 𝘏𝘰𝘸 𝘞𝘦 𝘞𝘰𝘳𝘬 𝘈𝘴 𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵𝘴, join us for a webinar on the best way to get cultural insights today. As the world around us changes, our role as advisors, out toolkit and our approaches to connecting with culture needs to adapt too... So we reflected and put it down on paper what it really means to be a cultural strategist in 2025 and beyond... 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲 https://lnkd.in/eCUZGQ-4 & 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗵𝗲𝗿𝗲. https://lnkd.in/exQbadhE

This month's newsletter looks at the new face of student life, from seeking out balance in Shanghai's Disneyland to teachers being replaced by AI tutors in China, 'microschools' across the US, phone bans in the Netherlands and teachers pushing against Gen AI tools use...

Very much looking forward to leading a panel (and more) at the Brands&Culture event next month. As a teaser on what's to come, Julia Smaldone, Director of Cultural Strategy, contributed this article to the newsletter. Click below to learn why brands need to stop looking at culture from the outside in — and start working with its inherent messiness. 

We're excited to be joining a great line-up of speakers at Brands&Culture's event as the 💥 Cultural Strategy Icon Partner 💥.  Our EMEA MD Joey Zeelen will be leading a vibrant panel discussion on – 𝙀𝙖𝙧𝙣𝙚𝙙, 𝙉𝙤𝙩 𝘾𝙝𝙖𝙨𝙚𝙙. 𝙃𝙤𝙬 𝙩𝙤 𝙨𝙝𝙖𝙥𝙚, 𝙧𝙖𝙩𝙝𝙚𝙧 𝙩𝙝𝙖𝙣 𝙖𝙩𝙩𝙖𝙘𝙝 𝙗𝙧𝙖𝙣𝙙𝙨 𝙩𝙤 𝙘𝙪𝙡𝙩𝙪𝙧𝙚. Joining him on the panel are Global Director of Brand Marketing at Amazon Ads Carly Zipp Garbis, Global VP, Head of Digital & Social, CeraVe DMI, L’Oréal Kelly Buchanan Spillers, Head of Digital & Social, CeraVe DMI, L’Oréal and Head of Marketing & Commercial for Bero Jackie Widmann 🚀 . 🗓️ April 2nd | Webster Hall Let’s make culture the conversation. 🔥 #BrandsAndCulture #CulturalMarketing #CulturalInfluence #OneMonthToGo #EventCountdown

Four years ago, we hosted the 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝗽𝗲𝗮𝗸 𝗪𝗼𝗺𝗮𝗻 𝗮𝗻𝗱 𝗪𝗼𝗺𝘅𝗻, exploring how brands can engage with a more future-facing portrayal through gender literacy (nice work, Jennifer Simon, Ph.D). Now as part of activities arranged by our DEI Team to mark International Women’s Day, we revisited how identity has changed in 2025 in the current age of Macho Revisited, and ‘Messy Masculinity’ from our recent Trend report, Pause, Fast Forward, Rebound? 📩 Get in touch if you want to learn more about How To Talk Womxn in 2025.   👌 to our DEI team who opened up meaningful conversations about the tensions between ‘masking’ and ‘over-sharing’ at work for womxn who may be affected by hormones... pregnancy... Menopause... 👊 as well as highlighted initiatives such as our safe-guarding ‘Buddy system’ for qualitative work, and our parental return to work bonus. 👄 + opened to the floor what else we can do as a company to talk better womxn. Meanwhile, perhaps this personal reflection about what it’s like to work at Crowd as a mother sums up what we’re trying to get right: “𝘖𝘯𝘦 𝘰𝘧 𝘵𝘩𝘰𝘴𝘦 𝘮𝘰𝘳𝘯𝘪𝘯𝘨𝘴, 𝘬𝘪𝘥𝘥𝘰 𝘪𝘴 𝘴𝘪𝘤𝘬 𝘢𝘯𝘥 𝘢𝘭𝘭 𝘰𝘱𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘤𝘢𝘳𝘦 𝘨𝘰 𝘰𝘶𝘵 𝘵𝘩𝘦 𝘸𝘪𝘯𝘥𝘰𝘸 𝘸𝘪𝘵𝘩𝘪𝘯 10 𝘮𝘪𝘯𝘶𝘵𝘦𝘴. 𝘉𝘶𝘵 𝘺𝘰𝘶’𝘳𝘦 𝘩𝘰𝘴𝘵𝘪𝘯𝘨 𝘋𝘌𝘐 𝘥𝘢𝘺 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘰𝘧𝘧𝘪𝘤𝘦. 𝘛𝘩𝘦 𝘵𝘦𝘢𝘮 𝘥𝘪𝘥𝘯’𝘵 𝘦𝘷𝘦𝘯 𝘣𝘭𝘪𝘯𝘬 – 𝘢𝘯𝘥 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘮𝘦 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘪𝘵’𝘴 𝘰𝘬 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘩𝘦𝘳 𝘪𝘯 𝘢𝘯 𝘦𝘮𝘦𝘳𝘨𝘦𝘯𝘤𝘺. 𝘐𝘵 𝘩𝘦𝘭𝘱𝘴 𝘴𝘰 𝘮𝘶𝘤𝘩 𝘸𝘪𝘵𝘩 𝘴𝘵𝘳𝘦𝘴𝘴 𝘭𝘦𝘷𝘦𝘭𝘴.” As a cultural insights agency, we recognise the importance of walking the talk and doing our bit to dismantle the glass ceiling (or at least give it a good shake)... 𝘐𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘪𝘰𝘯 𝘣𝘺 Chloe Swayne

𝗖𝗿𝗼𝘄𝗱 𝗗𝗡𝗔 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝘀: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗢𝗳 𝗖𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆   𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬 𝗮𝘁 9.𝟯𝟬𝗔𝗠 𝗘𝗦𝗧/ 𝟭.𝟯𝟬𝗣𝗠 𝗚𝗠𝗧. A webinar on how to help brands make real opportunities out of our messy experiences...  To celebrate the launch of our second book, 𝘏𝘰𝘸 𝘞𝘦 𝘞𝘰𝘳𝘬 𝘈𝘴 𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵𝘴, join our Global Managing Director, Elliot Pigram and Joey Zeelen, Managing Director EMEA to find out how to act on cultural change. _Culture isn’t static, so neither are we. Learn how blending specialisms is the best way to get cultural insights.   _Discover how brands can act on culture, not simply report (or worse, just take from culture).   _ Learn how to act on culture to make real commercial opportunities out of our messy experiences.  𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬 𝗮𝘁 9.𝟯𝟬𝗔𝗠 𝗘𝗦𝗧/ 𝟭.𝟯𝟬𝗣𝗠 𝗚𝗠𝗧 𝗥𝗦𝗩𝗣 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 https://lnkd.in/eCUZGQ-4