Curve Analytics

We are happy to share that we have been featured in the rankings of Cord’s most popular companies for tech recruitment, across 5000+ UK businesses!   🚀 #2 in Fastest Growing Data & Analytics, medium sized companies 🚀 #4 in Fastest Growing Consultancies 🚀 #7 in Fastest Growing AI, medium sized companies   We are proud of our diverse skillset, strong L&D offering and commitment to nurturing top tech talent. We're currently expanding our Data Engineering team! Want to build your future with Curve? Apply here: https://lnkd.in/ejw6TEjy https://lnkd.in/eVM2mPQ8

👋Meet the Curve team   We recently sat down with Kevyn, one of our newly promoted Consultants, to ask what he values most about working here at Curve.   "Whilst the bulk of the work we do is data-driven, there is still such a pure and inquisitive humanness to working at Curve on a day-to-day basis. There's a strong people-first culture that extends all the way to the founders.   Everyone here is genuinely committed to supporting and empowering one another to be their best. We celebrate each other's successes, selflessly share knowledge and skills.   There's also a remarkable openness to new ideas, ways of working, social events, and projects. If you can think of something and make a strong case for it, you have the freedom to bring it to life- and quickly, because Curve moves fast when turning ideas into reality."   If you're interested in building your future here at Curve, explore our career opportunities now: https://lnkd.in/ejw6TEjy

The mountains called, and we answered- again! 🏔️   The Curve team returned to the slopes in January for our annual ski trip, swapping the bustle of London for fresh alpine air. This year, we settled into a chalet in Avoriaz, with breath-taking views, and plenty of après-ski fun. With fresh snow under our skis and blue skies above, we skied down the slopes by day- savouring great food, great company, and plenty of laughter.   A perfect reset before diving into another exciting year!  Already looking forward to the next one! ❄️

We are proud to announce that Curve Analytics has been recognised in the list of Leading Management Consultants 2025 by Financial Times and Statista! What makes this extra special is that it’s based on our clients’ recommendations and their feedback from working with us. We’ve also made the list in not one, but two categories: 🛍️Consumer Goods & Retail   📊 Data Analytics & Big Data A big thank you to our clients who recommended us for this list, and to our entire team at Curve continuing to push the boundaries in digital insights and analytics. Read the full list here: https://lnkd.in/eJ-4mERp James Hanson, Alicia Dean, Emily Dobbing, Sam Thomas, Lukas Dobrovsky, Jina Won, Ashish Verma

The Power of Clickstream Data 🚀🌐 Clickstream, one of the many digital data sources we use at Curve, is the 'holy grail' of online consumer behaviour. It captures individuals' digital footprint as they navigate websites and apps, telling the story of their journey - what they click on, where they go next, what they search for - making it hugely powerful for uncovering otherwise hidden consumer insight.   What clickstream data do we use? To unlock these powerful insights, we use privacy-secured data sourced from trusted providers, based on panels of millions of anonymised consumers worldwide.   How are we using it with our clients? 🛍️ Understanding Online Shopping Habits: What are the similarities and differences in where and how people shop online across categories, formats and brands?   🚧 Uncovering Purchase Triggers & Barriers: Which interactions and touchpoints contribute the most to successful and stalled purchase journeys?   👩💻 Creating Personalised Experiences: What are the trends in customer preferences and needs, and how do these differ across different customer groups?   Clickstream data helps unlock opportunities to boost e-commerce performance, refine marketing strategies, and create personalised customer experiences. Curious to learn more? Read more about our work here: https://lnkd.in/dNMp_ZR

🔍 The way we search is changing   For decades, Google has been the undisputed search leader, still commanding 89% of global searches (Stat Counter 2024). But the way we search for and interact with information is changing rapidly. Here’s how search is evolving:   💡 Generative Search: From keywords to conversations, Generative AI tools like OpenAI’s SearchGPT prototype are revolutionising search by offering more interactive, conversational experiences, moving beyond just links to provide real-time, tailored answers.   📱 Social Search: 45% of Gen Z now turn to platforms like TikTok and Instagram instead of traditional search engines (Fortune 2024). These platforms deliver quick, engaging results and even let users shop seamlessly.   🛒 Retailer Search: Retailers have become the first stop for product searches, with 50% of search queries starting on Amazon (Intelligent Reach 2024). Retail search ad spend is booming, growing by 19% in 2024 alone (E-Marketer 2024).   At Curve, we help brands get closer to consumers by analysing searches on Google and beyond. From AI chatbots to social platforms and retailers, we uncover insights across the digital landscape, helping you stay ahead in a rapidly evolving world.   👉 Want to learn more? Read more about Curve here: https://lnkd.in/dNMp_ZR

🥂 Happy New Year! 🥂 As we wrap up 2024, we’re proud of everything we’ve achieved and grateful to our clients, colleagues and partners for being part of our journey. Here’s to a bright and fulfilling 2025, filled with growth, collaboration and inspiration. ✨

🎄Merry Curve-mas!🎄 Last week, the Curvitos celebrated the holiday season with a day of festive fun! From a Christmas quiz and scavenger hunt through Holborn to our much-loved Secret Santa, the day was packed with holiday cheer. We ended with an elegant black-tie dinner, complete with a sing-along to our own “12 Days of Christmas – Curve Edition.” Wishing you a Merry Christmas from all of us at Curve! 🎉🥂

🎄🍫 What’s Your Favourite Christmas Chocolate? We asked a few Curvitos about their go-to festive treats, and the results are in! From Lindt and Ferrero Rocher to Maltesers - and even the controversial Bounty - everyone has a holiday favourite.