Manifesto Growth Architects

We're expanding our team! 🚀 Are you: 💚 Passionate about delivering sustainable, customer-led growth? 🤔 A fan of solving complex problems? 📈 Ready to grow your career with a great team? If so, we want to hear from you! Apply today or get in touch to find out more. Application link ⬇ https://lnkd.in/eVzYhxWJ #NowHiring #Consulting #CareerOpportunity

''Every business faces a crucial decision: how to grow. The path you (or your CEO) chooses to take, can make or break your company's future.'' Hear from one of our Client Directors, Sarah Ashdown on how to identify the right growth levers for your business, and why customer-led growth should be top of your list 🔝

Last Thursday, we hosted an enlightening Supper Club in partnership with Bud with industry leaders across Financial Services, Fintech and Retail to discuss the impact of AI in unlocking the business value of transactional and customer data. Mark Davison and Adil Azim have distilled some key takeaways from the evening: 1️⃣ AI won’t fix a flawed business model. It's about strategic integration that drives revenue, not just cost-cutting. 2️⃣ It's not just about the tech. Success demands leadership education, new skill sets, and a fresh approach to scaling AI initiatives. 3️⃣ Think big, but start small. The "ambition gap" is real. Organisations must find ways to engage employees and empower teams to embrace AI in their daily work, while simultaneously setting an inspiring vision. 4️⃣ Humans aren't going anywhere. AI will augment rather than replace human intelligence The challenge? Fostering curiosity and leveraging AI within regulatory and ethical boundaries. 5️⃣ Customers are catching on. Customers are savvier than ever about their data. Businesses must balance data value, trust, and compliance while delivering real benefits. As AI reshapes business landscapes, are we ready to adapt now, or are we still caught in the hype? What's your take on AI's role in your industry?  #AIStrategy #CustomerData  #DataValueExchange #LeadershipInAI

Subway UK is making waves by overhauling its loyalty program, moving away from the traditional one-size-fits-all approach. This shift allows the chain to tailor loyalty offerings to different customer segments, catering to their distinct needs and preferences. The key objective? Recognise and reward their most valuable "crown jewel" customers – those loyal patrons who keep coming back. 💎 However, the rollout hasn't been entirely smooth sailing. The initial decision to expire historic points before the new program's launch sparked backlash, serving as a cautionary tale on the importance of clear communication during such transitions. As businesses strive for stronger customer relationships, revamping loyalty programs can be a game-changer, but it's a delicate balance. So, what's your take? Is Subway's loyalty revamp a bold, customer-centric move or a risky gamble? Check out Leah Baptiste's insightful blog post on this topic. ⬇️ #customerengagement #customerexperience #loyaltyprogram #customerretention

Subway UK is making waves by overhauling its loyalty program, moving away from the traditional one-size-fits-all approach. This shift allows the chain to tailor loyalty offerings to different customer segments, catering to their distinct needs and preferences. The key objective? Recognise and reward their most valuable "crown jewel" customers – those loyal patrons who keep coming back. 💎 However, the rollout hasn't been entirely smooth sailing. The initial decision to expire historic points before the new program's launch sparked backlash, serving as a cautionary tale on the importance of clear communication during such transitions. As businesses strive for stronger customer relationships, revamping loyalty programs can be a game-changer, but it's a delicate balance. So, what's your take? Is Subway's loyalty revamp a bold, customer-centric move or a risky gamble? Check out Leah Baptiste's insightful blog post on this topic. ⬇️ #customerengagement #customerexperience #loyaltyprogram #customerretention

🥁🥁....We have been recognised as one of the top innovation consulting firms in 2024 by Consultancy.uk. We take great pride in our work, and it's truly rewarding to have our efforts acknowledged. If you want to discuss further how we can help drive innovation within your company, please reach out to: Andy Bacon Nick Smith Mark Davison Marine Pajot Sarah Neely Sarah Ashdown Laura Graham Adam Ouammou Adil Azim #growth #innovation #newbusinessmodels #consultancyuk

The Nutshell is back with another informative edition packed with valuable insights and updates you won't want to miss. We're unpacking hot topics from the AI Media Summit 🎙, breaking down AI fundamentals 🤖, and examining how the EV industry can spark customer loyalty⚡️. Read on as we share some of our key thoughts, along with upcoming events and a very exciting announcement!

Last week, our very own Marine Pajot had the privilege of moderating an insightful panel discussion at the FUTR Group London Event. The topic?💭 Anticipating purchase behaviours of the conscientious future consumer. How should brands respond? Read below some of the key takeaways from the session ⬇️

The EV market is growing, but there's a disconnect – Charging Point Operators have prioritised building out charging infrastructure while overlooking the customer experience. 🚗 While this approach maximised operational capabilities, it has come at the cost of ignoring the real-world frustrations drivers face daily. From range anxiety to having to juggle multiple apps, to lacklustre customer service, and convoluted payment processes, the experience is falling short. As we enter a new era of EV adoption, is it time for Charging Point Operators to start acting like retailers? Find out more in our recent blog by Sarah Neely ⬇️ #electricvechile #EVadoption #EVMarket #customerengagement #customerexperience 

''Start with your consumer in all your marketing activities''. Did you manage to catch our very own Marine Pajot at this weeks #FUTReurope2024?