When you think about iconic brands like Apple, Nike, or Starbucks, the first thing that probably comes to mind is their instantly recognisable logos. While these logos play a critical role in brand recognition, they’re only the tip of the iceberg. A brand goes far beyond a logo, and we stress the importance of this with our clients from the outset of every project.
Take Apple, for example. The brand isn’t just about a sleek, minimalist logo with a bite out of it. It represents innovation, creativity, and premium quality, building a sense of trust and anticipation among customers for every product launch. A trust that isn’t built through a logo alone—it’s earned through consistent experiences and exceptional products over the years.
For Launch Packaging Design, the focus, too, is on letting the product speak for itself. Specialising in intricately designed bottles, their brand showcases craftsmanship and innovation, rather than relying on slogans or elaborate visual elements. The stunning, high-quality imagery lets their bottles tell the story, capturing the essence of luxury and refinement, and making the product the true hero of the brand.
By allowing the product to take centre stage, we’ve built a brand for Launch that speaks directly to their clients' desire for artistry and attention to detail, proving that a brand can stand out without needing to rely solely on a logo. It’s a reminder that while a logo is important, it’s only one piece of the branding puzzle—it’s just the beginning.
Take a look at the full portfolio on our website: designdough.co.uk