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ENGAGEMENT Vs INTERRUPTION Interruption / Engagement: Directors / Connectors Shout / Entice One-to many / Many-to-one High-powered messages / Engaging content Reactive / Interactive Larger than life / My life Return on investment / Return on involvement Big promise / Intimate gesture What you need / What i want Explanation / Revelation If you’re interested in finding out more, drop us a message shwmai@hoffi.com

are YOU neglecting YOUR brand touchpoints? It’s important to make your brand touchpoints consistent Touchpoints website signage uniform packaging forms emails exhibitions merchandise voicemail reports publications letter heads business cards posters flyers vehicles staff products services advertising marketing public relations social media channels interiors tenders quotations blogs podcasts If you’re interested in finding out more, drop us a message shwmai@hoffi.com

4 things that stop innovation Unpredictability Risk is always going to be scary for organisations particularly when it turns to innovation. There will be push back against spending time on this rather than doing ‘real work’, work that up to that point has made them a living. Learning If we are asking people make changes within their working day then we also have to recognise that they will need space and time to learn. Learning can make people anxious and protective as it can be seen as a weakness. Culture change Brands have existing beliefs and ways of doing things. This is translated into how the office is run. Success for the brand will likely have come from some of these routines. So there can often be push back when starting something new. Office borders Workers often become the gatekeepers business areas. They are the ones to go to for answers so when we look to innovate these borders can be kicked down. This can cause resentment. Equally the money for innovation has to come form somewhere so departments guard their budgets for the short term. If you’re interested in finding out more, drop us a message shwmai@hoffi.com

Free resource: Crafting Your Own Big Hairy Audacious Goal (BHAG) A BHAG (Big Hairy Audacious Goal) is a bold, long-term objective that pushes individuals and businesses beyond their limits, fostering growth and innovation. This guide helps you define your BHAG by focusing on visionary thinking, overcoming barriers, aligning with purpose, and creating a transformative impact. Achieving a BHAG requires building a solid action plan, engaging others, staying motivated, and adapting to challenges while maintaining long-term focus. Download you FREE copy here - https://lnkd.in/efq4peMT Want to know more about BHAG's? We also have a new video out on our Youtube channel that will tell you more. Link also in our bio.

What’s your product’s END OF LIFE? Consumers are looking for brands to help them become more sustainable. Have you considered how you might be able to help? What products and packaging do you produce that will end up with your customer? What is the after care for the customer when it comes to your products and packaging? Do you inform them how they can return, reuse or recycle? If you’re interested in finding out more, drop us a message shwmai@hoffi.com

Logos are for identification NOT communication Not convinced? Think of a well known brand. Does its logo explain what it does? Comment below to let us know. If you’re interested in finding out more, drop us a message shwmai@hoffi.com

FIVE questions to ask when BRANDING WHO is the AUDIENCE? HOW will you communicate with them? WHERE is your AUDIENCE? WHAT makes you DIFFERENT? HOW will you make things better? If you’re interested in finding out more, drop us a message shwmai@hoffi.com

Is STRATEGY the missing link for your BRAND? A good strategy allows you to make real choices and take action in the face of complexity, change and ambiguity 1. Research Explore users Gain feedback and clarify future users Look at trends Explore what else is out there Identify why Make sure there is a need 2. Map things out Mission and vision statement Establish values and characteristics Identify strategic objectives Say what and who Revisit your core values Start to break down your long term objectives 3. Set Objectives Breakdown into small goals (max 1 year) Prioritise the tasks Assign a budget Assign the team Benefits: - Reduces timelines. - Gains good feedback. - New insights found. - Better result. 4. Implement Manage performance Progress Review - Set dates and evaluate Adapt - Allow for course correction Train - Tools for staff Communications - Look at internal and external to see how we can share these changes If you’re interested in finding out more, drop us a message shwmai@hoffi.com

Its great to think about how larger companies do things and to see if there are elements we might be able to use in our ways of working. But sometimes we forget about the everyday. In our recent video we explore this a little more deeply. Do let us know what you think.

Has innovation been sabotaged? Let us know in the comments of our latest video. #innovation #tech #startup