Don't Panic London | Certified B Corp

We aren’t just building campfires, we’re building a movement! That’s right, our ‘Girls Break the Bias’ campaign with Girlguiding is in its OOH era, with billboards popping up across the UK. We’re countering the negative gender stereotypes that AI is spreading by empowering young girls to dream, while showing that Girlguiding provides safe spaces for them to learn, grow and become themselves. Made by an all-woman production team who are themselves Girlguiding alumni, the message behind our billboards certainly leaves a mark. In fact, so much so, that our media partners donated the OOH space off the strength of our creative, leading to billboards popping up in Glasgow, Manchester, Norwich and London. Originally launching on International Day of the Girl, the campaign is also running across social channels. Visit girlguiding.org.uk to learn more and be a part of the change. #GirlsBreakTheBias #EmpowerChange #CharityMarketing

Last week, we had the absolute pleasure of screening “The Substance”, Coralie Fargeat's latest film featuring Demi Moore. The film delves deep into themes of ageism and the pursuit of beauty in an unforgiving Hollywood 🧑🏻🦳 We were fortunate to have ANITA BHAGWANDAS, author of the thought-provoking book 'Ugly', join us for an insightful Q&A session with Georgia Stephenson afterwards. Her perspectives and discussions about societal standards of beauty and self-acceptance provided a valuable context to the film's narrative and themes. Stay tuned for updates as we celebrate more thought-provoking screenings in the future! 🎥✨ #DontPanicPresents #TheSubstance #SohoHouse

People still harbour outdated views of older people online, but they do more than post deranged one-star product reviews. According to a survey by strategy agency, Eden Stanley, there’s actually “huge potential” for charities to engage older supporters via social media. This is because, while vast numbers of them are online, only 14% of them are posting about causes, compared to 44% of Gen Z users. The research shows that not only are there vast networks of older people on social media forming untapped marketplaces for charities, but they’re also the most direct audience. While many Millennials share their views about good causes just to express their own values, older generations mainly do it to raise awareness of issues, so it’s far from just empty posturing. This all means that if these senior social media users can be successfully engaged and mobilised, then the cause marketing opportunities are boundless. Plus, it would mean fewer weird memes in your feed about how much better life was before health and safety, which would really be an added bonus. So, get in touch with us at Don't Panic London | Certified B Corp if you’d like to find out how we plan to get older people posting about your next campaign! #SocialMedia #CharityMarketing #GenX #Boomers

Last Friday was International Day of the Girl and to commemorate the day we worked with our amazing clients at, Girlguiding, to launch a brand new empowering campaign. Over half (51%) of girls and young women say they have been told they can’t do something because they’re a girl, highlighting how often girls can be held back from engaging in activities from a young age. This societal bias has now creeped into AI imagery. Type “someone building a fire” into an AI image generator and you’ll get a photograph of a rugged man making a fire. Type in “being a leader” and you’ll be in a boardroom with a man in a suit leading the room. For a young girl, it’s a visual barrier that can prohibit them from even starting to dream. But that’s not the reality at Girlguiding. So we recreated the AI images, working with a group of amazing Brownie and Guide members to show that gender stereotypes won’t stop them. AI doesn’t always show what girls are capable of in this world. But Girlguiding definitely does 💙💛 Can’t wait to see this campaign pop up across the country in OOH, social and digital – as an ex Brownie myself, I couldn’t be more proud. Campaign - https://lnkd.in/e7rENyWX Thanks to the amazing all-female team that made this work happen: CLIENT: Head of Brand, Marketing and Communications: Laura M. Strategic Marketing Manager: Holly Hawkins Brand Strategist: Emily Parker  Brand and Creative Manager: Jennifer Illinesi Social Media Manager: Jen Allison Social Media Officer: Dharini Kalkan AGENCY: Don't Panic London | Certified B Corp Senior Creative: Zara Bennett Midweight Creative: Katie Richardson Copywriter: Georgia Stephenson Strategy & Engagement Partner: Ellie Sheldon-Moore Senior Strategist: Anna Iuliana Petrescu Client & Commercial Partner: Jane Marshall Head of Client Services: Georgia Williams Senior Account Manager: Harriet Alway Executive Producer: Jennifer Clare Houlihan  Producer: Arabella Kemp PRODUCTION: Director & Photographer: Mollie Rose Skeffington Director of Photography: Scarlett Gardner Focus Puller: Aida garcia vaga Gaffer: Hannah Grinham Lighting Assist: Sasha Vanner Digi Op: Lily Sadin Art Director: Alice Medlock Runner: Hannah Schüpp Editor: Sophie Richardson

We are thrilled to announce the launch of our latest campaign 'Girls Break the Bias' in partnership with Girlguiding 💙 Gender stereotypes are being replicated and proliferated by AI. To counter this, we want to empower young girls to dream without limits while demonstrating that Girlguiding provides safe spaces where young girls can learn, grow and become themselves. We assembled an all-woman team to work on the campaign throughout its lifecycle, from conception to execution. Plus the production team, from the photographer to the Heads of Departments, were all former Girlguiding alumni, which was especially important when it came to working with actual Girlguiding members, so they could see the roles they could grow up to be 💭 The campaign launched on 'International Day of the Girl' and runs across OOH and social channels. Visit girlguiding.org.uk to learn more and be a part of the change. #GirlsBreakTheBias #EmpowerChange #CharityMarketing Zara Bennett Katie Richardson Ellie Sheldon-Moore Anna Iuliana Petrescu Jane Marshall Georgia Williams Harriet Alway Jennifer Clare Houlihan Arabella Kemp Mollie Rose Skeffington

We are excited to announce that we have been featured in the Advertising Producers Association (APA) Collection for the second year running, not once, but twice! 🎉 Our films 'The Locker' for Disasters Emergency Committee and 'Good As Gold’' for Shelter have been named, brushing shoulders with big-name brands like Apple and adidas. Big thanks and congratulations to everyone involved in these projects, including our production partners, crew, cast, and clients, who have all played a huge part in getting us here 💛🎬 #TheLocker #GoodAsGold #CharityMarketing #CreativeIndustry

We are excited to be screening Coralie Fargeat's Cannes sensation, “The Substance”, at White City House next week! 🍿 The Substance is a satirical body horror film in which a fading celebrity decides to use a black-market drug to temporarily create a younger, better version of herself. Starring Demi Moore, Margaret Qualley and Dennis Quaid, it’s the perfect film to get you in the Halloween spirit 👻   We will be joined by special guest ANITA BHAGWANDAS for the Q&A with Georgia Stephenson. You won’t want to miss it! Members can grab their tickets on the Soho House app now. #DontPanicPresents #TheSubstance #SohoHouse

Not one. But two films in this years APA 40. For the 2nd year running. There’s a lot of films made a year in this industry, and as a small agency we can only contribute a literal handful each year. So to get two of those into the top 40 is quite something. Our ratio of “films made” to “in the APA 40” must surely be one of the most prolific. Well done everyone at Don't Panic London | Certified B Corp, especially to our clients Shelter and Disasters Emergency Committee - without your trust none of this is possible.

In this life, we could all try to be more Gladys ✨ Our ‘Be More Gladys’ legacy campaign, made for Barnardo's, aimed to show that, though specific issues are constantly changing, appearing or even improving, whatever children are struggling with  - Barnardo’s will be there. To achieve this, we needed to make the organisation feel personally relevant to our pledgers. So, we introduced Gladys, an inspirational older woman helping children everywhere, who encouraged our audience to follow in her footsteps by leaving money in their own will. If you’re interested in creating an impactful legacy campaign of your own, email us at newbusiness@dontpaniconline.com 📧 #BeMoreGladys #SupportingChildren #BarnardosLegacy #InternationalDayForOlderPersons

We are excited to announce that we were Highly Commended in all three categories we were shortlisted for at the prestigious Third Sector Awards on Friday! 🏆✨ We took home trophies for our film ‘The Locker’ for the Disasters Emergency Committee for Best Large Charity Film and our integrated campaign ‘Stay in the Fight’ made with The Kite Factory for Oxfam for Communications Campaign Of The Year. We were lucky enough to win Highly Commended for Communications Agency Of The Year too! 🏅 It was great to be joined by Simon Beresford from Disasters Emergency Committee, Shabby Amini and Josie Isherwood from Medical Aid for Palestinians (MAP), as well as Sinem Bilen-Onabanjo and Johnty (John) Gray from Oxfam. Thank you to our amazing team for their hard work and dedication, and to our wonderful clients that made this all possible! It was a pleasure working on these campaigns with such talented and committed people including Pete Teverson , Simon Beresford, Hannah Richards, Shagufta Yaqub, Barney Guiton, Shabby Amini, Johnty (John) Gray , Sinem Bilen-Onabanjo, Claire Barber , Corrine J., Fred Perraut, Alya Al-Khatib , Nadiya Fyle and Joyce Koech 🧡 #ThirdSectorAwards #CreativityAtItsBest