Ear to the Ground

We're on the hunt for a dynamic leader with a strong drive for operational excellence to step into the role of COO/MD. If you're passionate about shaping the future of sport, gaming, and entertainment, we want to hear from you. Apply via the link below and become a part of our incredible journey 👇 https://bit.ly/EttGCOO

Stephanie Ijoma, CEO and Founder of NNESAGA LTD is on the Fan Futures podcast this week with Owen Laverty talking us through: - Turning a hobby into a multifaceted sports, gaming and talent business. - The opportunity for brands to reach youth audiences through gaming. - How to capitalise on the crossover between sports and gaming. - Which sports will follow football and basketball in colliding sports and gaming particularly well? - Influencer talent to watch out for in the sports/gaming space. - The most exciting games titles coming in 2025. Listen here - https://lnkd.in/eWzVUCei #gaming #sportgamingcrossover #youthaudiences #culturalrelevance #diversity #inclusion

*NEW HIRE* - We're looking for an ambitious leader to continue our journey in the dynamic world of sports, gaming, and entertainment.

In case you missed our very own Gemma Longfellow's latest insights. 3 ways to become a successful leader 🌟 Be… ➡️ Incomplete ➡️ Embracing feedback ➡️ A relationship builder ETTG hosted our inaugural Listen & Lead Roundtable with a group of senior female leaders from a range of industries & sectors, they met to explore how we can craft leadership to support women coming through our businesses. If you want to read more, here's the article. https://lnkd.in/e-YcuZU6 Interested in chatting more, or being involved in Ear to the Ground's next Listen & Lead event - We'd love to hear from you! 🙂

We're looking for an ambitious leader with a passion for driving operational excellence to join the team as COO / MD, and help us to continue to grow in the dynamic world of sport, gaming and entertainment. Apply via the link below, to be part of something truly extraordinary. https://bit.ly/EttGCOO

“One of the things we immediately did is when we were doing any kind of promotional content, was ban hats and goggles, unless it was in context and useful”. In our latest Fan Futures podcast, Drew Barrand, CEO of Aquatics GB, discusses the importance of creating content that not only brings athlete personalities to life but also showcases the natural and cinematic nature of aquatic sports.  Listen to the episode here - https://lnkd.in/eZv7Ntau #olympics #paralympics #aquaticsgb #aquaticsports #ceo #nationalgoverningbody #storytelling #contentcreation

“What’s it like being CEO of 5 Olympic sports, whilst the Olympics are happening?” Drew Barrand, CEO of Aquatics GB, answered that question for us, from Paris, mid-games, with 9 medals on the table already (and 2 more to come!). Owen Laverty sat down to explore Drew's journey as CEO in his first 12 months, which has included a total rebrand, the inaugural Aquatics GB Championships (and Olympic trials), an Olympics, and soon the Paralympics!!! They also cover the exciting future of aquatic sports and the huge opportunity for brands. Listen here - https://lnkd.in/eZv7Ntau #olympics #paralympics #gbaquatics #aquaticsports #ceo #nationalgoverningbody

"But we said when she was 16, 17, she will be a champion and we'll be ready for that moment". Having 'the idea' can happen in a moment, but executing it perfectly needs craft, perseverance and...patience, things that New Balance are best in class at. "Call me Coco" was one of the all-time great sports marketing campaigns, and "Call me Champ" took it to another level. Evan Zeder tells us all about the relationships, craft & co-authorship that create brilliant athlete storytelling at New Balance. Give it a listen here - https://lnkd.in/eTxGd6nX #athletestorytelling #sportsmarketing #brandmarketing #culturalrelevance

"At New Balance, we talk about having co-authored partnerships. And I think that's really hard to do. It's a really easy thing to say, but it's really hard to achieve" How do you deliver next level athlete storytelling in this era of athletes as sporting, cultural, commercial and brand icons? Evan Zeder, Director of Global Sports Marketing | Tennis and Baseball at New Balance, spearheading the brilliant work the brand delivers with the likes of Coco Gauff and Shohei Ohtani, sat down with Owen Laverty to chat all things athlete storytelling. This episode is filled with brilliant brand, athlete and fan insights on how to land world class athlete partnerships with a collaborative, co-authored approach and beautiful storytelling. Click here to give it a listen - https://lnkd.in/eTxGd6nX #athletestorytelling #sportsmarketing #brandmarketing #culturalrelevance

Where are all the impactful campaigns? At the 2008 Olympics, Beats by Dre crossed over from music into sport by seeding their very first set of headphones to the US Olympic Men’s Basketball ‘Dream Team’ via LeBron James only weeks after officially launching the product. They followed this masterstroke by seeding to what seemed like every competing athlete at London 2012, with queues forming at their unofficial seeding spot and the headphones appearing behind the starting blocks in swimming, athletics and just about everything else. This was alongside some wonderful, specific athlete storytelling that put the brand, and a ‘music product’ at the heart of athlete performance. Has any ‘official sponsor’ been able to get that kind of impact or ROI since? We dig into that and much, much more as Noah Ellison-Bernard and Owen Laverty explore the Olympics in 2024, and what the opportunities are for brands looking towards LA28 Olympic & Paralympic Games Listen to the episode here -  https://lnkd.in/ekSduEbv #paris24 #LA28 #olympics #sponsorship #sportsponsorship #brandmarketing #culturalrelevance International Olympic Committee – IOC