Eliza reposted this
Co-founder of TwentyTwenty Communications | Clients include By Rotation, Sister Jane, Papier, CASETiFY, Rachel Jackson, Balzac Paris & more
Anatomy of a Pitch: How Our Amazing Account Executive Daphne Sutton Generated Coverage in Eliza's "Guess Which Outfit is More Expensive" Video 🌟 Ever wondered how to get featured on this successful TikTok series? Following a press appointment at the Sister Jane townhouse back in February, the Eliza team reached out to Daphne for insights on sourcing an affordable alternative to a luxury dress. Drawing from her expertise, Daphne brainstormed and presented two great options for both Sister Jane and designer dresses, which caught the eye of the Eliza team. The result? Check the videos out for yourself: 👉 TikTok: https://lnkd.in/duRz55C4 👉 TikTok: https://lnkd.in/dj36WK9n In just three days, the initial TikTok video garnered an impressive 250,000 views, along with 5,600 likes and 118 comments. Our favourite comment? Someone saying they ordered the Sister Jane dress to wear to the Eras tour = job done 💕 TwentyTwenty Communications #PRSuccess #BehindTheScenes #MediaCoverage #TeamWork #PRStrategy #PRAgency #Eliza #SisterJane #TikTok