Elma Research International

At Elma Research International, we pride ourselves on being creative trailblazers and are constantly looking at ways to ensure our insights can be used to drive HCP and patient engagement. In recent years we have been using graphic novels to equip our clients with new resources for future campaigns. Working with specialist comic book writers and artists, we are able to create unique ways to engage different audiences in formats to speak to them more clearly and on an emotional level. These have also been developed into comic-style short films to provide further options for clients. Below are some examples of our recent work. To learn more contact Gregg Quy #Elmaresearch #leadingwithideas #graphicnovels #creativeoutputs

In highly competitive markets, when looking to launch a new product or prepare for the arrival of a new competitor, it’s critical that your brand is differentiated and defendable to capture market share.   Elma Research has successfully helped brands across diverse therapy areas including, IBD, myasthenia gravis, haemophilia and IgAN through our Differentiation Discovery model to tackle this challenge. Physicians come together in workshops in gamified competitive simulation exercises to examine a range of product profiles, ultimately working towards creating a unique story flow for the client product.   To learn more about how Differentiation Discovery could help your business, contact Niall Baker #Elmaresearch #DifferentiationDiscovery #leadingwithideas #marketresearch #insight

Enhancing customer loyalty and optimising engagement opportunities Increasingly complex and fragmented engagements between pharma companies and their customers make it essential to understand customer’s experiences – which channels to leverage and which pain points to address to forestall a negative impact on business. All touchpoints need to work together optimally rather than targeted in isolation.   Elma Research International’s holistic approach considers all customer touchpoints and how these shape overall experience and propensity to use a product. Using advanced analytics, Customer Compass allows our clients to both discern the strongest drivers of experience, and test future strategy decisions.   Contact Kyle Haynes to find out more about this exciting new offer. #elmaresearch #leadingwithideas #marketresearch #insight #customercompass #customerexperience

Transformative insight requires careful integration into strategic activities within pharma companies. Elma Research International has developed a range of approaches to use insights to develop solutions, engage stakeholders and educate target physicians and patients. This is backed-up by our Creative Studio who generate inspiring content to stimulate dialogue on the path to transformation.   To find out more about our innovative workshopping solutions and the Elma Academy, contact Gregg Quy #elmaresearch #leadingwithideas #marketresearch #insight #elmaalchemy

We are delighted to share the recently published Brief Communication piece in Eye ‘Patient perspectives on accessing eye-related healthcare from rural communities.’ This patient and provider-centered global study, conducted in collaboration with Roche, explored the challenges in accessing ophthalmology care from rural areas, and desired solutions. We hope this work will stimulate further conversations in the healthcare industry for improving access to ophthalmology care for those living in rural settings.   Access the article here: https://lnkd.in/eMq9YU3v #elmaresearch #leadingwithideas #marketresearch #insight 

Brand growth requires a clear view of the marketplace to see the best path to rise above the competition. At Elma Research International, we use a range of unique solutions to help pharma clients assess their performance, forecast potential opportunities and test deeply held assumptions to guide brand strategy. To learn more about our Evaluate solutions, contact Kyle Haynes #elmaresearch #leadingwithideas #marketresearch #insight #elmaalchemy

Are you working to launch a brand in a competitive marketplace where it is imperative that your product breakthrough the noise? At Elma, our Differentiation Architect methodology which helps clients to uncover the ideal positioning for their brand that will truly set it apart from the competition. The same solution ensures our clients have messages tailored to HCP needs that elevate their brands from day one of launch.   To find out more contact Kyle Haynes #Elmaresearch #leadingwithideas #marketresearch #insight

Healthcare decision-making is inherently influenced by human factors: perceptions, biases and ingrained behaviours. At Elma, our experts in behavioural science and psychology help pharma clients understand how to harness the power of heuristics to drive behaviour change with target physicians and patients, enabling them to transform the outcomes for brand performance. #Elmaresearch #leadingwithideas #marketresearch #insight #elmaalchemy

At Elma, we know from our work with people living with hepatitis across the world that there is a huge amount of stigma living with the condition. As we look to mark World Hepatitis Day on 28th July, we join the World Health Organisation in its call for action now to improve testing, treatment and vaccinations to address the disease which currently leads to 1.3 million people dying each year. #WorldHepatitisDay   You can find some visual guidelines here: https://lnkd.in/gPJ2Rq9w

Communications development requires careful nurturing of an idea through to fruition of an impactful campaign that drives brand growth. At Elma, our experts draw on a range of solutions to help pharma clients to ideate concepts, explore opportunities for refinement and ensure they connect in a compelling way with target physicians and patients. To learn more about our communications research solutions, contact Gregg Quy #elmaresearch #leadingwithideas #marketresearch #insight #elmaalchemy