Emerging Comms

Do you know your Baidu from your Bilibili and your WeChat from your Weibo? Our Friends at Sinorbis and the CBBC Team are releasing a new guide to Chinese Social Media to help navigate which channel you should be using at each stage of the funnel. Emerging Comms CEO Domenica Di Lieto FCIM will be sharing some real world examples of how picking the right channels has given new entrants into China a bigger voice in the perfect communities for their brand. Join us at the CBBC Offices on November 7th to see if your china channel strategy needs attention. https://lnkd.in/eaPw5p94

How to go from unknown in China to owning a category? This week we go behind the scenes of a heritage crystal brand and Emerging Comms ’ strategy to give the brand the credit it deserves. Keen-eyed whisky drinkers will recognise the Glencairn glass, a specialist whisky tasting glass by Glencairn Crystal Studio Ltd . Unfortunately the name isn’t so well recognised in China, even though the glass itself is appreciated by connoisseurs. So, we’ve been running a series of campaigns with well known influencers from Hong Kong and mainland China to educate consumers about the glass they 𝘀𝗵𝗼𝘂𝗹𝗱 be choosing. It’s been a complex project that included the hunt for a  Chinese name, work with specialist drinks communities and sourcing highly respected influencers to talk about the brand. This week we shot with a new influencer on-site at the Glencairn glassworks. The KOL will release the full videos as a series in November, but we’re bringing you a sneak peek of the shoot below.

China's healthcare system is opening up to investment in more innovative sectors, allowing ownership and clinical operations for the first time. Discover what's happening in our latest blog post: https://lnkd.in/e_p3-CHf

The rise of new social channels, the enduring strength of offline events, and exactly what are B2B businesses learning from their social strategy? All in our latest B2B research roundup on our blog: https://lnkd.in/eZ_hYxjA

Creating emotional experiences is going to be the most important skill in the next 10 years. Today is Mid-Autumn Festival in China. A festival centred on family connections. But how do you celebrate that when you're in London? Emerging Comms organised a community event with our client at Coppermaker Square that celebrated traditional Chinese culture, and brought together the residents from all nationalities to celebrate the day. Residents enjoyed traditional mooncakes while listening to the soothing melodies of a live guzheng performance. The venue was beautifully decorated with Chinese lanterns, and guests had the opportunity to write festive wishes on lanterns and bookmarks using traditional Chinese calligraphy. An invited fashion speaker shared the history and cultural significance of the qipao - the traditional Chinese gown, adding an extra aesthetic and cultural element to the evening. The day was the most active community event that Coppermaker Square have held, and we saw many examples of residents making connections that are increasingly absent in city life. We're increasingly finding that as the ROI of digital media gets harder to achieve, that the real impact comes in much more focussed activity in real life.

Developing staff within the organisation is very important to us. It’s an important reason we’re able to offer excellent service and market understanding to our clients by growing with them over multiple years. So we are delighted to congratulate Stan, Sophia, Susan, Sherry, and Kate who have all been promoted this month.   Kate has been promoted to planning director, with an equal split of media planning and strategic planning for clients Stan joined us as account manager 5 years ago. He leads some of our key accounts, such as the University Of Stirling, and Greystar, and increasingly works with the CEO on a larger Business Development pitches. He has been promoted to Account Director   Sophia leads our B2C accounts and runs a demanding schedule of influencer campaign shoots. She has been promoted to Senior Account Manager.   Sherry leads key accounts with expertise in data-driven paid campaigns. She has been promoted to Account Manager.   Susan’s ability to juggle multiple accounts and remain highly organised have not gone unnoticed. She has been promoted to senior account executive.

Congratulations Kay Thwe Khaing. This is so well deserved 😍

The lifeblood of an agency is growing younger talent and spotting the stars of tomorrow. The team members who can offer help outside their usual responsibilities, and who work well across teams, not just within them. That's why Susan Khaing (Kay Thwe Khaing) has been voted Employee of the month for July. Susan distinguished herself through consistent performance across a wide range of projects, including valuable support on several on-site shoots, some of our most time-pressured work needing superb organisation skills. #EmployeeOfTheMonth #MarketingTalent #ProfessionalDevelopment

Chinese reactions to the first days of the Olympics have been mixed. Read about what they've loved, and the surprising reaction to "those" scenes in the opening ceremony: https://lnkd.in/ebjP3zgk

Livestreaming is now an engrained part of Chinese online consumption, responsible for billions in online sales each year. 𝗕𝘂𝘁 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘀𝗮𝗹𝗲𝘀. We’re also using Livestreams to help create a better customer experience for Chinese travelling to the UK for the first time. Yesterday we hosted an hour-long Livestream for Unite Students, helping to welcome students who have booked accommodation for the upcoming academic year. This was much more than a webcam stream or the simple shoots you see promoting ecommerce products. 𝗢𝘂𝗿 𝘀𝘁𝗿𝗲𝗮𝗺 𝘄𝗮𝘀 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲, 𝗺𝘂𝗹𝘁𝗶-𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗲𝘃𝗲𝗻𝘁. The stream included, room tours, sharing tips on how to check in upon arrival, and practical living and study advice. To keep students engaged and to encourage interaction, the livestream included three exciting raffle draws. The event was highly successful, with exceptional engagement and prompting direct student inquiries, reflecting strong interest. We broadcast simultaneously on Unite’s official Weibo and WeChat video channels, needing professional support to get platform permissions for the livestream, and using third-party software for synchronised streaming. Shooting between the studio team and Unite’s accommodation, made this a production on a par with a small TV studio. An event of this scale needs extensive planning & preparation, including promotional efforts, content creation, and support with ads and SMS. A well oiled operations teams is crucial, up to and including the event itself. 𝗔 𝘁𝗲𝗮𝗺 𝗲𝗳𝗳𝗼𝗿𝘁 EC worked together with Unite Students’s marketing and sales team to hold this successful campaign and achieved an outstanding result. Thanks to: Narisa Zhongcanzhu Li, Xinrong, Yiren Fang, Gemma Mason, Bernadette Cochonat 高蓓娜 Evonne Guan, Sophia Yu, Sherry Wang, Tiffany Yang, Elvas Chen Livestreams are a perfect way to show your customers what to expect from property, retail destinations, university campuses and tourist attractions. Get in touch in the DM's if you'd like to find out how we can use them for your business.